Ad Specifications

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Microsoft Flip

Description: 

On page load, max 15 seconds of animation commences within the 300x600 Flip unit.  On user click, the expand panel unfolds like a map revealing up to six 300x600 sub-content panels.  It can be configured with two, three, four or six panels in a rectangular shape.  The panels can include separate sub-loaded content if desired.  The user can engage with the content in the expanded area (including video) until the user chooses to close the panel.

Supported properties:

  • MSN Homepage
  • MSN Verticals
Mock: 
Spec Classification: 
Rich Media
Spec Placement: 
Microsoft
MSN Homepage
Tier III (MSN)
Width: 
300
Height: 
600
File Type: 

HTML5 preferred

Back up image: GIF, JPG 300x600

Total File Size: 
200KB
User Initiated File Download File Size: 
1.5MB
Max Animation Time: 
:15 seconds
1x1 Black Border Required: 
Initial size ad creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
Tablet Experience: 
If built in HTML5, rich media will extend to tablet
Expanded Ad Dimensions: 
900x1200 (max six 300x600 sub-content panels)
Close Button Requirements: 
Expanded ad unit must include a close button marked with “Close X” in the upper right corner
Max Video File Weight: 
Host initiated / User initiated: 2.2MB file weight for progressive
Required Controls: 
Play/Pause and Mute/Unmute button
Third Party Serving: 

US Market: 3rd party serving not accepted on MSN Homepage; vendors listed below accepted on Vertical and Article pages 
Other Markets: 3rd party serving accepted for Admotion, Sizmek, Weborama

Third Party Tracking: 
Accepted
Submission Guidelines: 

Data Collection:

  • Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads). 
  • Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites. 
  • Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines: 
    • Clearly identify the organization
    • Provide link to privacy policy
    • Identify purpose for collection information
Key Creative Guidelines: 
  • Click destination URL must open in a new browser

Audio

  • Audio on/off toggle button must be present at all times when sound is available
  • All ad audio must be muted or paused on click-through

SSL

  • MSN requires SSL ad serving
  • Both ads and tracking tags must be SSL compliant
  • Ads that are not SSL compliant will not be accepted
  • All 3rd party content must serve SSL (https) complaint ads
Supported Countries: 
BR
CA
DE
ES
FR
IT
JP
UK
US