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Microsoft Click to Expand with Lightbox

Description: 

300x250 user expand to full screen semi-opaque experience with 965x600 expand panel

Spec Classification: 
Rich Media
Spec Placement: 
Microsoft
MSN Homepage
Tier II (MSN)
Width: 
300
Height: 
250
File Type: 

HTML5 preferred

Total File Size: 
250 K
Max Animation Time: 
:15 seconds
Tablet Experience: 
Built in HTML5, rich media will extend to tablet
Expanded Ad Dimensions: 
965x600
Dimensions of “Hot” Area/% Hotspotting: 
Microsoft does not require a limited hotspot dimension
Expand/Collapse Options: 
See key creative guidelines
Close Button Requirements: 
Mandatory close button upper right corner of expand creative; resolve into 300x250
Max Video File Weight: 
Progressive Download Max: 2.4MB
Video File Type: 
.mp4, .mov, .avi
Third Party Serving: 
  • AOL Rich Media
  • ONE Creative
Third Party Tracking: 
Accepted
Submission Guidelines: 
Key Creative Guidelines: 
  • MSN requires SSL ad serving
  • Both ads and tracking tags must be SSL compliant
  • Ads that are not SSL compliant will not be accepted
  • All 3rd party content must serve SSL (https) compliant ads
  • Clear call to action on expand

User-Initiated Expand:

  • Allowed on Microsoft Run of Network and/or MSN RON: Ads must Click to Expand and Click to Close
  • MSN: Ads may either Click to Expand and Click to Close or Rollover to Expand and Roll off to Close
Supported Countries: 
BR
CA
DE
ES
FR
IT
JP
UK
US