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MapQuest Mobile Web Expandable

Description: 

320x50 banner with tap-to-expand functionality allowing more space for rich capable content. Expanded panel collapses 8 seconds after last user interaction or upon user close.

Spec Classification: 
Mobile
Spec Placement: 
AOL O&O
MapQuest
Width: 
320
Height: 
50
File Type: 

HTML5

Total File Size: 
250K (includes initial, polite and support)
Max Animation Time: 
:15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Creatives without borders must have high contrast background color that does not mimic the background color of the page or app
Z-Index Guidelines: 
Expanded Ad Dimensions: 
Full screen
Direction of Expansion: 
Expansion direction must be detected by serving vendor
Close Button Requirements: 
Mandatory close button in upper right corner of expanded panel
Video File Type: 
.avi; .mov; .mp4
Third Party Serving: 

Celtra, Medialets, Sizmek

Third Party Tracking: 
Accepted
Submission Guidelines: 

10-15 business days lead time for creatives

Key Creative Guidelines: 
  • Required assets: Layered PSD files; JPG, GIF, PNGs
  • MapQuest requires SSL ad serving
    • Both ads and tracking tags must be SSL compliant
    • Ads that are not SSL compliant will not be accepted
    • All 3rd party content must serve SSL (https) compliant ads