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Loft

Description: 

Loft unit is AOL’s response to advertiser’s concerns with an always in-view element.  This unit spawns out of a traditional leaderboard banner unit (728x90, 970x250).

When a user scrolls down the page, Loft will render from the top of the user’s browser window.  The design is minimal enough to not interfere with the consumers experience and ability to consume content but large enough to send a powerful brand message.  Loft offers user click-to-expand to find “App” like functionality including video, photo galleries, mapping, etc.  The unit is powered by ONE by AOL: Creative.  Loft is exclusive with AOL!

Note: Not available on ONE by AOL: Display.

Spec Classification: 
Multi-Screen
Rich Media
Spec Placement: 
AOL O&O
Autoblog
Engadget
Huffington Post
Microsoft
Moviefone
MSN Homepage
Style Me Pretty
TechCrunch
File Type: 

HTML5

Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Creatives without border must have high contrast background color that doesn't mimic the background color of the page or app; Expansion unit should contain one (1) pixel fixed borders
Z-Index Guidelines: 
Tablet Experience: 
Built in HTML5, rich media will extend to tablet.
Expanded Ad Dimensions: 
970x250 - User-initiation only
Direction of Expansion: 
Down
Expand/Collapse Options: 
Expansion on user click only - no expansion on mouseover or rollover
Close Button Requirements: 
Mandatory click to collapse button in lower right corner of expanded unit to visually resolve back into 970x45 on user click
Required Controls: 
Play/Pause and Mute/Unmute button
Third Party Serving: 

ONE by AOL: Creative
AdMotion

Third Party Tracking: 
Accepted
Frequency Cap: 
No frequency cap on Loft exposures
Submission Guidelines: 
  • 20 business days lead time for creatives
  • Targeting: Please contact your AOL Sales Lead to confirm available targeting
  • Reporting: Views & Click Throughs may be provided by AOL when applicable. Full rich media reporting available from ONE by AOL: Creative
  • All standard Creative Guidelines apply
  • All Technical Guidelines apply
  • Floating surveys/studies are not permitted to run on the same page as a Premium Format
Key Creative Guidelines: 

Host or user-initiation in banner

Supported Countries: 
CA
DE
ES
FR
UK
US