Loft unit is AOL’s response to advertiser’s concerns with an always in-view element. This unit spawns out of a traditional leaderboard banner unit (728x90, 970x250).
When a user scrolls down the page, Loft will render from the top of the user’s browser window. The design is minimal enough to not interfere with the consumers experience and ability to consume content but large enough to send a powerful brand message. Loft offers user click-to-expand to find “App” like functionality including video, photo galleries, mapping, etc. The unit is powered by ONE by AOL: Creative. Loft is exclusive with AOL!
Note: Not available on ONE by AOL: Display.
ONE by AOL: Creative
- 20 business days lead time for creatives
- Targeting: Please contact your AOL Sales Lead to confirm available targeting
- Reporting: Views & Click Throughs may be provided by AOL when applicable. Full rich media reporting available from ONE by AOL: Creative
- All standard Creative Guidelines apply
- All Technical Guidelines apply
- Floating surveys/studies are not permitted to run on the same page as a Premium Format
Host or user-initiation in banner