Ad Specifications

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Halo

Description: 

Scale consumer interactions with the Halo unit. The 300x600 application-based format allows brands to pack a lot of functionality into a standard ad unit size. Features 2 concurrent applications: 1 primary and 1 secondary.

Spec Classification: 
Multi-Screen
Rich Media
Spec Placement: 
Ad.com Network
AOL O&O
Autoblog
Engadget
Huffington Post
MapQuest
Moviefone
One by AOL: Display
Style Me Pretty
TechCrunch
Width: 
300
Height: 
600
File Type: 

HTML5

Total File Size: 
500 KB
Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB
User Initiated File Download File Size: 
Unlimited
Max Animation Time: 
15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
Built in HTML5, rich media will extend to tablet.
User Initiated Video File Size: 
Unlimited
Host Initiated Video Max Length: 
1.1 MB additional file size allowed for host-initiated video
User Initiated Video Max Length: 
Unlimited
Third Party Serving: 

ONE by AOL: Creative

Third Party Tracking: 
Accepted
Submission Guidelines: 

Minimum 10 business days from receipt of assets

Key Creative Guidelines: 
  • Please work with your AOL Sales Representative to customize your Halo creative¬†
  • Please work with your AOL Sales Representative on business rules for running on Microsoft;
    Microsoft Halo specs
  • Please see Ad.com section for rich media and standard non-rich specs
  • Please see ONE by AOL: Display section for additional specs
Supported Countries: 
BR
CA
DE
ES
FR
JP
UK
US