Ad Specifications: Guidelines

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Tablet

Tablet specs represent Tablet-optimized website placements and Tablet apps across AOL’s Premium Content Sites (Engadget.com, Games.com, and more) and the Advertising.com Network (network publishers sites and AOL’s Premium Content Sites). Websites not optimized for the tablet experience follow standard desktop specs for site-served images and HTML5. Please note the requirements for both AOL Advertising and Advertising.com Network Tablet offerings as designated. Advertisers must build all tablet ad products according to applicable specs as listed.

Mobile

AOL Advertising for Mobile serves mobile images and rich media across AOL's Premium Content Sites (MapQuest, AIM, AOL.com, and more). Ad.com Network for Mobile serves mobile offerings across network publisher sites as well as AOL's Premium Content Sites. Please note the requirements for both AOL Advertising and Ad.com Network Mobile offerings as designated. Advertisers must build all mobile ad products according to applicable specs as listed.</p>

AOL Ad Units

AOL’s standard Ad Units are available in the following formats:

  • Non-Rich Media
  • Rich Media – In Banner: Rich Media ad unit in which all text and graphics stay within the ad banner.
  • Rich Media – Expandable: Rich media ad unit that expands beyond its original size then retracts into its original banner position upon user or host initiation.
  • Rich Media – Floating: Rich media banner ad unit containing an associated graphic element. The associated graphic element may either "float" in an invisible layer on top of the page or it may be "tethered" to the banner ad unit often starting from, or resolving into, the banner.

NOTE: HTML5 can be utilized for both Non-Rich Media or Rich Media ad units:
- Non-Rich Media: basic image ads that may include light, 15 second animation
- Rich Media: ads that include expansion, rich interactions and/or video