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Filmstrip

Description: 

Enhanced creative story-telling capabilities within a single ad creative. Filmstrip utilizes the 300x600, and allows for a series of up to five unique 300x600 panels.

Spec Classification: 
Multi-Screen
Rich Media
Spec Placement: 
Ad.com Network
AOL O&O
Autoblog
Engadget
Huffington Post
MapQuest
Microsoft
Moviefone
One by AOL: Display
Style Me Pretty
TechCrunch
Skype
Width: 
300
Height: 
600
File Type: 

HTML5

Total File Size: 
500 KB
Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB
Max Animation Time: 
:15 seconds
Max # of Loops: 
Multiple loops within :15 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Yes
Z-Index Guidelines: 
Tablet Experience: 
If built in HTML5, rich media will extend to tablet.
Max Video File Weight: 
200 KB
Host Initiated Video File Size: 
100 KB - 1.1 MB additional file size allowed for host-initiated video
User Initiated Video File Size: 
Unlimited
Host Initiated Video Max Length: 
15 seconds
User Initiated Video Max Length: 
Unlimited
Required Controls: 
Play/Pause and Mute/Unmute button
Third Party Serving: 

AOL Rich Media, DoubleClick, Flashtalking, Interpolls, ONE by AOL: Creative, Sizmek

Third Party Tracking: 
Accepted
Submission Guidelines: 
  • 15 business days from receipt of assets
  • Floating surveys/studies are not permitted to run on the same page as a Premium Format
Key Creative Guidelines: 
Supported Countries: 
BR
CA
DE
ES
FR
JP
UK
US