Ad Specifications

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AOLightbox

Description: 

Available across HuffPost, with the exception of HuffPost front page, Moviefone and Advertising.com. Host initiated full page expand that launches a semi-opaque background surrounding an enhanced expanded ad panel. The expanded panel resolves into a 300x600 with a leave behind anchored to the bottom of the user's screen that stays persistent for 24 hours. User controlled click to "replay" functionality is available within the leave behind. This format is available from a 300x600.

  • Note: Not available on ONE by AOL: Display
  • Host Expand: 965x600 hot spot/content area
  • Resolve/Leave behind unit: 140x140 image/graphic that is organic in shape -- no text only
Spec Classification: 
Multi-Screen
Rich Media
Spec Placement: 
Ad.com Network
AOL O&O
Huffington Post
Moviefone
Width: 
300
Height: 
600
File Type: 

HTML5

Total File Size: 
500 KB
Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB
Max Animation Time: 
:07 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
Built in HTML5, rich media will extend to tablet.
Expanded Ad Dimensions: 
Full Screen semi-opaque experience with a 965x600 hot spot/content area
Close Button Requirements: 
Mandatory visible and functioning "close" button in upper right of creative.
User Initiated Video Max Length: 
2 minutes
Required Controls: 
Play/Pause and Mute/Unmute button
Video File Type: 
mp4, .mov, .avi
Max Video File Weight: 
Progressive download on user click - 2.4MB max
Third Party Serving: 
  • AOL Rich Media
  • Sizmek
  • ONE Creative
  • Adform
Third Party Tracking: 
Accepted
Frequency Cap: 
1:24 per user
Submission Guidelines: 
Key Creative Guidelines: 
  • Semi-opaque background creative guidelines: Background color - "#000000" (Black); Opacity% - 70%
  • On expand, no background color manipulation
  • Background must remain semi-opaque with page content visible, no bleed through
  • The expanded experience must resolve back into the 300x600 upon user click to close
  • No continued animation upon resolve
Supported Countries: 
CA
US