Ad Specifications

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AOL Billboard

Description: 

Please note these specs do not pertain to the AOL.com homepage. Refer to applicable AOL Homepages specs.  

The Billboard ad is an oversized in-banner unit measuring 970x250 pixels. The ad unit has a persistent presence at the top of the page. The billboard is fully rich capable and can include :30 seconds of host-initiated full bleed video.  The billboard may also expand.

Spec Classification: 
Multi-Screen
Rich Media
Spec Placement: 
AOL O&O
Autoblog
Engadget
Huffington Post
Microsoft
Moviefone
One by AOL: Display
Style Me Pretty
TechCrunch
Width: 
970
Height: 
250
File Type: 

HTML5

Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
1 MB
Max Animation Time: 
:15 seconds in banner
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Expansion unit should contain one (1) pixel fixed borders
Z-Index Guidelines: 
Tablet Experience: 
If built in HTML5, rich media will extend to tablet
Expanded Ad Dimensions: 
970x650 or 970x500
Direction of Expansion: 
Down
Expand/Collapse Options: 
User click to expand only
Close Button Requirements: 
Mandatory close button in upper right corner of expanded unit
Video Play Options: 
Host or user-initiated video permitted
Host Initiated Video Max Length: 
:30 seconds
Required Controls: 
Play/Pause and Mute/Unmute button
Video File Type: 
.mp4; .mov; .avi
Audio User Initiated or Auto-play: 
User initiated audio
Third Party Serving: 

Billboard: AOL Rich Media, ONE by AOL: Creative, Doubleclick, Flashtalking, Flite, Interpolls, Mixpo (In-Banner Only), Predicta, Sizmek, Spongecell

Billboard with Full Bleed Video: One by AOL: Creative, Flashtalking

Third Party Tracking: 
Accepted
Submission Guidelines: 
  • 10 business days from receipt of assets
  • All standard Creative Guidelines apply
  • All Technical Guidelines apply
  • Floating surveys/studies are not permitted to run on the same page as a Premium Format
Key Creative Guidelines: 
  • Please work with your AOL Sales Representative on business rules for running on Microsoft
  • Host or user-initiation in banner
  • Must visually resolve into 970x250 on user click
  • As applicable, "replay" button for user-initiated interaction
  • Please see ONE by AOL: Display section for additional specs
Supported Countries: 
BR
CA
DE
ES
FR
JP
UK
US