Ad Specifications

Primary tabs

You have not yet bookmarked any content. Click the "Add to collection" link when viewing a spec or list or specs to add to this list.

728x90 (Leaderboard)

Description: 

Standard IAB unit

Spec Classification: 
Banner
Rich Media
Spec Placement: 
Ad.com Network
AOL O&O
Autoblog
Engadget
Huffington Post
Makers
MapQuest
Moviefone
One by AOL: Display
Style Me Pretty
TechCrunch
Width: 
728
Height: 
90
File Type: 

JPG, GIF, PNG, HTML5

Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB (expandable only)
Max Animation Time: 
:15 seconds in banner
Frames per Second: 
24
Floating guidelines: 
  • Must be organic shape, not square or rectangle
  • Must move across the screen and not hover/stay fixed more than 1 second
  • Must visually resolve into 728x90
  • Must have functioning, visible "close" button tangent to top right of floating creative
Floating Host Max Animation Duration: 
10 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Yes
Z-Index Guidelines: 
Tablet Experience: 
If built in HTML5, rich media will extend to tablet.
Expanded Ad Dimensions: 
728x300
Close Button Requirements: 
Mandatory close button in upper right corner of expand creative
Max Video File Weight: 
200 KB
Host Initiated Video File Size: 
100 KB - 1.1 MB additional file size allowed for host-initiated video
User Initiated Video File Size: 
Unlimited
Host Initiated Video Max Length: 
:15 seconds in banner
User Initiated Video Max Length: 
Unlimited
Video File Type: 
.mp4; .mov; .avi
Third Party Serving: 

Accepted: AOL approved 3rd party vendors

Floating: DoubleClick, Sizmek, Flashtalking, Interpolls

Third Party Tracking: 
Accepted
Frequency Cap: 
1:24 for floating
Submission Guidelines: 
  • All standard Creative Guidelines apply
  • All Technical Guidelines apply
Key Creative Guidelines: 
  • Please see Ad.com section for rich media and standard non-rich specs
  • Note: Site Window Ad and Loft run thru the Rich Media version. (Refer to the applicable specs.) These formats are not available on ONE by AOL: Display.