Ad Specifications

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300x600 (Large Rectangle)

Spec Classification: 
Banner
Rich Media
Spec Placement: 
Ad.com Network
AOL O&O
Autoblog
Engadget
Huffington Post
Makers
MapQuest
Moviefone
One by AOL: Display
Style Me Pretty
TechCrunch
Width: 
300
Height: 
600
File Type: 

JPG, GIF, PNG, HTML5

Max Initial Load File Size: 
200 KB
Host Initiated Sub-Load File Size: 
300 KB (expandable only)
Max Animation Time: 
:15 seconds in banner
Floating guidelines: 
  • Must be organic shape
  • No hard borders
  • Must move & not stay fixed for more than 1 second
  • No browser shaking functionality allowed
  • May not cover page navigation, branding or other ads
Floating Host Max Animation Duration: 
:10 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
1x1 Black Border Required: 
Banner should be encased in a 1 pixel black border and distinct from the content on the page
Z-Index Guidelines: 
Tablet Experience: 
If built in HTML5, rich media will extend to tablet.
Expanded Ad Dimensions: 
960x600
Close Button Requirements: 
Required for expandable
Max Video File Weight: 
200 KB
Host Initiated Video File Size: 
100 KB - 1.1 MB additional file size allowed for host-initiated video
Video File Type: 
.mp4; .mov; .avi
Video Time Restrictions/Length: 
:15 seconds max host initiated
Audio User Initiated or Auto-play: 
User initiated only
Third Party Serving: 

Accepted: AOL Approved 3rd party vendors

Floating: DoubleClick, Flashtalking, Sizmek, Interpolls

Third Party Tracking: 
Accepted
Frequency Cap: 
1:24 per user
Submission Guidelines: 
  • Standard - 2 business days prior to launch
  • Rich Media: All standard Creative Guidelines apply
Key Creative Guidelines: 
  • Non-Rich Media: .gif and .png files must have color palette reduced
  • .jpg files should be reduced in quality (50% Photoshop or equivalent recommended)
  • Please see Ad.com section for rich media and standard non-rich specs
  • Please see ONE by AOL: Display section for additional specs
  • Note: AOLightbox, Lightbox Expand, and Doodle Ads run thru the Rich Media version. (Refer to the applicable specs.) These formats are not available on ONE by AOL: Display.