Ad Specifications

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180x150 (Rectangle)

Description: 

Supported properties:

  • AIM Buddy List
  • Ad.com
  • ONE by AOL: Display
Spec Classification: 
Banner
Rich Media
Spec Placement: 
Ad.com Network
One by AOL: Display
Other
Width: 
180
Height: 
150
File Type: 

In-Banner; Expandable; Floating;

Max Initial Load File Size: 
80 KB (200 KB expandable only)
Host Initiated Sub-Load File Size: 
300 KB (expandable only)
Max Animation Time: 
15 seconds in banner
Frames per Second: 
24
Floating guidelines: 
  • Must be organic shape
  • No hard borders
  • Must move & not stay fixed for more than 1 second
  • No browser shaking functionality allowed
  • May not cover core navigation, branding or other ads
Floating Host Max Animation Duration: 
10 seconds
Backup Image Submission Guidelines: 
Tag must always deliver either a primary experience or acceptable backup for instances when the user's browser does not support creative functionality (e.g. Flash, HTML5, JavaScript).
Z-Index Guidelines: 
Tablet Experience: 
If built in HTML5, rich media will extend to Tablet.
Expanded Ad Dimensions: 
600 x 150
Max Video File Weight: 
200 KB
Host Initiated Video File Size: 
100 KB - 1.1 MB additional file size allowed for host-initiated video
User Initiated Video File Size: 
Unlimited
Video File Type: 
.mp4; .mov; .avi
Third Party Serving: 

Yes; Floating: DoubleClick, Sizmek, Interpolls

Third Party Tracking: 
Yes
Frequency Cap: 
1:8 per user
Submission Guidelines: 
  • Standard - 2 business days prior to launch
Key Creative Guidelines: 
  • Non-Rich Media: .gif and .png files must have color palette reduced;
  • .jpg files should be reduced in quality (50% Photoshop or equivalent recommended);
  • Banner should be encased in a 1 pixel black border and distinct from the content on the page.
  • Rich Media: All standard Creative Guidelines apply.
  • Please see Ad.com section for rich media and standard non-rich specs.
  • Please see ONE by AOL: Display section for additional specs