Connections are Made in Moments
How do you build meaningful connections with your consumers? Look beyond the content they consume and connect with what drives them to it in the first place. And then, create more effective content by aligning it to specific motivations.
Our new global research study explores over 55,000 consumer interactions with content online to better understand these motivations. The result? Consumers around the world are consuming digital content in eight ways. We refer to these opportunities for engagement as “content moments.” Here’s everything you need to know.
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Build your custom content plan. Request access to our interactive Content Moments tool to get more detailed data on each moment.
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Source: AOL, Content Moments Global Research, May 2016