Given the remarkable growth of the Hispanic population, AOL wants to help marketers and agencies understand this dynamic market in order to improve advertising performance.
For years, marketers have struggled with the complexities of the Hispanic market. Given the remarkable growth of their population and subsequent rise in purchasing power, AOL wants to help marketers and agencies understand the changing Hispanic market in order to improve advertising performance with this segment.
As part of the process, AOL Advertising partnered with the consulting group Cheskin to conduct research about how Hispanics are using the internet in their daily lives.
To learn more, download the full 2010 Hispanic Cyberstudy.