Create Engaging Ads

Consumers First: Best practices for creating engaging ad experiences

No one admits to clicking on banners. Still, there’s a group of people who do, in fact, interact with online advertising. But who are they? And how do you reach them?

AOL teamed up with Neilsen to answer these and other related questions. The result is "Consumers First: Best practices for creating engaging ad experiences,” a look at the consumer reactions to different types of advertising on the web.

To find out what users think of online ads – and how to get the most out of yours – download the full study here.