Content Consumption

Do authorship and originality really matter? Why do users choose one brand of content over another? How can online publishers create brands that users care about? Find out in this study.

What actually drives content consumption and why you should care

These days, everybody in online media seems to be talking about content. The same questions keep coming up: Do authorship and originality really matter? Why do users choose one brand of content over another? How can online publishers create brands that users care about? To find the answers, we looked at the hard numbers.

AOL, in partnership with Nielsen & D&MC, is excited to announce the release of two groundbreaking studies around the value of original content online - and its implications for marketers and publishers alike.