AOL Big Mobile Study

The Big Mobile Study is AOL’s in-depth look at what makes cross-platform users tick.

Understanding how Moms, Entertainment Junkies and Techies use their phones, tablets and desktop devices provides us with insights about the state of mobile right now. A snapshot in time, based on in-home interviews and diary studies, shows how attached people are to their devices and the unique role each plays in our quotidian lives.

Phones keep us connected, tablets keep us entertained, and computers keep us on task. Brands with a strong consumer relationship in one arena will find that being present across these devices will aid them in deepening their consumer relationship.

Click to view the @GenMobileUser graphic.