Research reports

The AOL On Network has the largest, premium short-form video library on the web. To explore the effect of content length on ad effectiveness, AOL partnered with Qualvu and released a new study designed to provide insight into how consumers perceive ads within both long- and short-form premium video content. What we learned may surprise you.

As marketers, we often see Moms in traditional ways. But, we know not all Moms are created equal. And neither are their content needs.

AOL recently completed an analysis of its “social consumers” – AOL and Huffington Post users who actively share content such as links, articles, and videos with friends. The results overwhelmingly show that our socially active audience is more valuable than the average Internet user.

A groundbreaking study from AOL and BBDO delivers surprising insights into mobile behavior.

No one admits to clicking on banners. Still, there’s a group of people who do, in fact, interact with online advertising. But who are they? And how do you reach them?

The original video space is a bit like mad science, with marketers, agencies, and content creators all looking for the secret formula for engaging audiences.

While travel marketers have traditionally focused on people who fly for vacations, 85% of US leisure travelers drive to their destination.

To help you make the most of your digital dollar, we've pulled together insights from our original research on 6+ key ingredients for building a successful online brand, including social media, video, email, ad formats and more.

This study looks at the increasing popularity of cooking sites, how they affect people's daily lives, and how brands can be a part of it.

Women are the most complicated consumers on the planet. They control $4.3 trillion, roughly 73 percent of US household spending. And they do it all while juggling work, home and family life. It should come as no surprise, then, that 40% shop online during work hours.