Research reports

AOL Advertising works with agency and marketer partners to conduct original research that answers key marketing and industry questions. Here are a few of our current white papers.

 

Idea Shift

Idea Shift

An influx of new technologies has changed marketing forever. But in the process of changing our business, we've forgotten about the very thing that makes our business possible — the customer. How did this happen? And more importantly, how do we fix the problem.
Short-Form, Big Impact

Short-Form, Big Impact

The AOL On Network has the largest, premium short-form video library on the web. To explore the effect of content length on ad effectiveness, AOL partnered with Qualvu and released a new study designed to provide insight into how consumers perceive ads within both long- and short-form premium video content. What we learned may surprise you.
Tablets of Change

Tablets of Change

Since their debut in 2010, tablets have swiftly become an indispensable companion for many consumers. And by 2013, nearly half of all Americans will own a tablet. In order to understand what that means for marketers 18 months from now, we talked to our early adopter, tech audiences about their tablet usage.
The 7 Archetypes of Moms Online

The 7 Archetypes of Moms Online

As marketers, we often see Moms in traditional ways. But, we know not all Moms are created equal. And neither are their content needs.
Pictela Moat Study

Pictela Moat Study

In 2011, we learned that the IAB Portrait (aka Devil) outperforms standard size units across metrics, including Interaction Rate, Engagement Rate and Video Play Time. But how would the Portrait unit fair when being compared to other large formats? Could the Portrait outperform Custom Rich Media and animated Flash 300x1050 units?
Consumers Who Share

Consumers Who Share

AOL recently completed an analysis of its “social consumers” – AOL and Huffington Post users who actively share content such as links, articles, and videos with friends. The results overwhelmingly show that our socially active audience is more valuable than the average Internet user.
Top 10 for ’12

Top 10 for ’12

Didn’t get a chance to go to CES? Or you went, but there were so many exhibitors and products, you’re not sure what you saw – or what it means for 2012?
Seven Shades of Mobile

Seven Shades of Mobile

A groundbreaking study from AOL and BBDO delivers surprising insights into mobile behavior.
Quality Counts

Quality Counts

At AOL, we’ve done a lot of work looking at the way consumers interact with content and advertising. Our new study explores the relationship between the two, and asks if quality content improves ad performance.
Create Engaging Ads

Create Engaging Ads

No one admits to clicking on banners. Still, there’s a group of people who do, in fact, interact with online advertising. But who are they? And how do you reach them?
AOL Big Mobile Study

AOL Big Mobile Study

The Big Mobile Study is AOL’s in-depth look at what makes cross-platform users tick.
Original Video Viewers

Original Video Viewers

The original video space is a bit like mad science, with marketers, agencies, and content creators all looking for the secret formula for engaging audiences.
The Evolution of Digital Marketing

The Evolution of Digital Marketing

This study set out to prove that the IAB Portrait unit (aka Devil) will cut through ad blindness, improve emotional connection, contribute towards positive ad effectiveness, and increase purchase intention. The results: IAB Portrait ads raise ad effectiveness to an entirely new level.
The All-American Road Trip

The All-American Road Trip

While travel marketers have traditionally focused on people who fly for vacations, 85% of US leisure travelers drive to their destination.
Content is the fuel of the social web

Content is the fuel of the social web

This study from AOL and Nielsen investigates the overlap between content and sharing to answer the question: Does content fuel the social web?
A Better Brand Online

A Better Brand Online

To help you make the most of your digital dollar, we've pulled together insights from our original research on 6+ key ingredients for building a successful online brand, including social media, video, email, ad formats and more.
Styles of Influence

Styles of Influence

This presentation looks at new segmentation research that focuses on how women identify themselves, share content, and influence the people around them.
Recipe Evolution

Recipe Evolution

This study looks at the increasing popularity of cooking sites, how they affect people's daily lives, and how brands can be a part of it.
Content Consumption

Content Consumption

Do authorship and originality really matter? Why do users choose one brand of content over another? How can online publishers create brands that users care about? Find out in this study.
Women and Retail

Women and Retail

Women are the most complicated consumers on the planet. They control $4.3 trillion, roughly 73 percent of US household spending. And they do it all while juggling work, home and family life. It should come as no surprise, then, that 40% shop online during work hours.
Hispanic Cyberstudy

Hispanic Cyberstudy

Given the remarkable growth of the Hispanic population, AOL wants to help marketers and agencies understand this dynamic market in order to improve advertising performance.
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