Products
AOL Advertising's research team creates custom-designed and 3rd party-validated research solutions to meet your specific needs. We keep abreast of market trends and use innovative research methods to help you solve your most pressing marketing and media challenges.
Target2Measure for CPG
At the heart of the successful media plan is the consumer. But not just any consumer – the right consumer for your brand. AOL Advertising can show you how to precisely target and reach your desired audiences, whether loyal, new or heavy category users. Partnering with Nielsen HomeScan, we'll quantify your return on media investment by linking your online campaign directly to offline sales.
Brand impact
Through our strong relationships with top research companies, AOL Advertising can help you determine the impact of your campaign on your brand's awareness, favorability and purchase intent. AOL can tell you what consumers are truly feeling beyond just the click.
Campaign insights
How many people saw your campaign? Who were they? How did they respond? And how did this affect site traffic and searches? Learn about the deeper impact of your media buy with our campaign insights reporting. We combine research vendor tools with in-house data mining to answer important questions about media effectiveness.