Case studies
It's one thing to talk about results. It's another thing entirely to deliver them. Below are just a few examples of the outstanding results we've delivered for our clients.
For advertisers
Movie Studio: Buzz
The holidays are filled with new movie releases. But how does one studio make its film stand out from the rest? With homepage ad placements and integrated content from AOL Advertising.
Online Retailer: Targeting
A major online retailer sought to drive sales by putting behavioral targeting, CPA and revenue sharing campaign in play.
Bolt Wear
When Bolt Wear's in-house marketing team needed holiday ad concepts, our designers struck the ideal balance between branding and direct response.
Washington Capitals
AOL Advertising's unparalleled reach and retargeting solutions effectively sliced through DC area sports marketing competition and reinforced the Washington Capitals' message, boosting ticket sales and bringing the Caps' brand back to the forefront of professional sports.
Wireless Carrier
A leading wireless carrier combined the brawn of AOL Advertising's NetBlock with our sophisticated targeting to help drive brand exposure and attract a tremendous number of qualified leads.
OTC Pharma
It seemed like a lot to ask of a single campaign: Drive sales of a new product, build brand awareness and differentiation, and link the campaign to offline sales. However, AOL Advertising joined 3rd party research with its own targeting tools, and delivered on all counts.
Political Advertising Online
By zeroing in on prospective voters, AOL Advertising helped a prominent national candidate build awareness and promote his agenda. As a result, the candidate saw record traffic to his site and increased support through donations and rally attendance.
CPG: Family Chefs
Drumming up interest in a new product is no easy task. But with AOL Advertising's broad reach and homepage integrations, one CPG brand was able to feast on unprecedented consumer excitement for their latest offering.
CPG: Moms
Moms have enough on their plate as it is. So how does a leading CPG brand manage to get their attention, even for a moment? With a smart campaign from AOL Advertising.
Movie Studio: Young Women
Other than a date, what does it take to entice young women to a weekend movie? For one movie studio, a thorough mix of promotional tools from AOL Advertising – widgets, sweepstakes, rich media and more – did the trick. And then some.
Consumer Electronics
A leading consumer electronics firm noticed many of its customers were watching less TV than before, which left them wondering, "Should we change our media mix?" They posed this question to AOL Advertising. Our recommendations helped them get more for their dollar.
Telecom: Mobile Device
Sometimes, you just have to go big. That's exactly what one wireless company wanted when they launched a new mobile device. And that's what AOL Advertising gave them: A big execution with equally big results.
Cruise Line
A leading cruise line wanted to reach in-market travelers and generate qualified leads without wasting resources. By pairing up with AOL Travel, they got everything they were after, plus a whole lot more.
MapQuest
There are few better ways to corral travelers than to put your message in front of them while they're planning their next trip. With the help of MapQuest, a leading hotel advertiser was able to do just that, meeting their marketing objectives in the process.
For publishers
Airline
With 40M people taking to the skies during a recent holiday, a leading airline came to AOL Advertising to ensure they got their share of seasonal travelers. A combination of prominent placements, LeadBack targeting and custom creative units sent passenger numbers soaring.
CareerBuilder
A private-label solution drove a 400% increase in sponsored listings revenue for the well-known employment site.
ooVoo
Advertising.com used multiple techniques to help ooVoo monetize their rapidly growing service, and ultimately increase their eCPM by 60%.
Online reference publisher
By altering the existing account and adding new inventory units, Advertising.com helped redefine the publisher's growth prospects.