Targeting

Find audiences with precision and scale.

Delivering your campaign across AOL Media properties and Advertising.com's 6,000+ sites, AOL’s suite of targeting solutions help marketers zero in on their audience with scalable precision. Maximize the effectiveness and efficiency of your marketing campaign by combining advanced optimization technology with unrivaled targeting capabilities. AOL customizes a solution for each marketer’s unique need utilizing products that include behavioral, addressable, advanced model targeting and more, finding your ideal customer across display, mobile, and desktop.

Targeting
Fast Facts:
  • Advertising.com’s reach spans 188M while AOL Inc. spans 110M 
  • AOL’s behavioral audience includes over 140M consumers
  • AOL’s behavioral data network includes over 1,500 sites
  • AOL’s addressable/offline data audience includes over 60M consumers

Source: AOL Internal Data, September 2012

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