The original social network: Mail is still everyone’s favorite way to share content
Did you know 32% of all time spent online is spent in Email?* Our highly engaged and extremely habitual audience spends almost TWICE the amount of time in AOL Mail than Gmail** and our 1300x800 Sign-In Page unit is one of the largest most uncluttered advertising experiences an advertiser can get to showcase their brand and drive users to engage with their content.
- The AOL Sign-In Page unit averages a 0.60% CTR over the 200+ executions we have run to date***
- Over 20% of the AOL Mail audience is between the ages of 18-34 **
- 99% of social network sharers also share content through email *
Source: D&MC & Nielsen, “Content Is Seen,” 9/10; AOL & Nielsen study “Content is the Fuel of the Social Web,’ 3/11 *, comScore Media Metrix, August 2012**, AOL Internal MPS data***