AOL Local

AOL Local is an authentic voice at scale connecting brands to communities

AOL Local connects your brand with consumers in more relevant and effective ways by providing insight into the factors that shape daily lives. We deliver high-impact authentic experiences with a cross-platform approach at scale that allows for real-time conversation.

AOL Local

Combining an authentic local voice with a scalable platform that allows for social interaction connects your brand with people and their communities. After all, localized marketing gives your brand 67% greater customer relevance, response and return.*

We know the locals

  • AOL Local has a deep commitment to original local content across AOL platforms – including Patch, MapQuest Vibe and HuffPost Local
  • With more than 1100 local editors living in the towns they serve, our local editorial coverage creates a deeper connections with consumers

Welcome to the neighborhood

  • Connect your brand with local buying power – where 90% of purchases are made
  • Utilize dynamic banners, targeted video creative advertising, and original video to create hyper-local messaging

Devil ads on Patch continuously outperform standard rich media executions**:

  • 37% Higher ITR Interaction Rate
  • 142% Higher Average Exposure Time
  • 100% Higher Average Interaction Time
  • 75% Higher CTR

Talk of the towns

  • Our unique focus on social content gets people talking***:

  • Patch’s audience is comScore’s most engaged and affluent hyperlocal audience

    74% of a town’s population visits Patch monthly
    Patch has 1MM+ small bus. relationships and 1.5MM Newsletter subscribers

Source: Localize to Optimize Sales Channel Effectiveness, CMO Council, November 2011*; AOL Internal Data, 2012**; comScore Media Metrix August 2012; AOL Internal Data; Nielsen @Plan Rel. April 2012***

Share