AOL Local

AOL Local connects your brand with consumers in more relevant and effective ways by providing insight into the factors that shape daily lives. We deliver high-impact authentic experiences with a cross-platform approach at scale that allows for real-time conversation.

AOL Local

Combining an authentic local voice with a scalable platform that allows for social interaction connects your brand with people and their communities. After all, localized marketing gives your brand 67% greater customer relevance, response and return. 1

We know the locals

  • AOL Local has a deep commitment to original local content across AOL platforms – including Patch, MapQuest Vibe and HuffPost Local
  • With more than 1100 local editors living in the towns they serve, our local editorial coverage creates a deeper connections with consumers

Welcome to the neighborhood

  • Connect your brand with local buying power – where 90% of purchases are made 2
  • Utilize dynamic banners, targeted video creative advertising, and original video to create hyper-local messaging

Talk of the towns

  • Our unique focus on social content gets people talking:
  • HuffPost Local gets 380,000+ comments each month 3
  • Patch Local Voices blogger section has grown to over 10K+ local writers in six months 3

1. Source: Localize to Optimize Sales Channel Effectiveness, CMO Council, November 2011
2. Source: The Kelsey Group, 2010, as reported on Onthewebvideo.com, 2011
3. Source: AOL Internal

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