Platforms

AOL is deeply invested in digital advertising solutions that drive scale, precision and real-time results. We think that it’s about time creativity and technology were properly introduced.

AOL Platforms

AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, tablet and TVs through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.

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Did you know?
ONE by AOL: TV gives advertisers the ability to buy targeted TV powered by the largest selection of audience data sources.
ONE by AOL: Video pairs extensive premium inventory and exclusive data access with powerful targeting and optimization controls.
ONE by AOL: Display pairs exclusive, premium brand-safe inventory with the best optimization engine and technology available.
ONE by AOL: Creative is a programmatic platform for the creation, optimization and execution of cross-screen advertising.
ONE by AOL: Attribution discerns the performance of multi-channel marketing initiatives by fairly attributing every customer brand interaction across devices.
Local

Our local brands bring community voices to a scalable platform. By providing insights into the specific factors that shape people’s everyday lives, AOL helps your brand connect with consumers in a highly relevant, effective way.

Did you know?
MapQuest has 25.4M monthly unique visitors, and 409M monthly page views.
comScore February MultiPlatform 2014
MapQuest visitors come to the site around 2.4 times per month.
comScore February MultiPlatform 2014
Mobile

AOL Mobile’s premium content, scaled ad technologies and constant innovation help marketers cross screens seamlessly, and connect with on-the-go consumers in trusted environments from desktop to tablet to smartphone.

Did you know?
There are 68M unique users across AOL’s Mobile Brands.
comScore Mobile Metrix September 2013
23M unique consumers access AOL content only through a mobile device – that's 15% of our total digital audience.
comScore Key Measures Multi-Platform Sep 2013
The AOL Mobile Audience has grown 52% year over year
comScore MobiLens Sep 2012 vs Sep 2013
33% (22.3M) of AOL's Mobile Audience are accessing AOL content exclusively through their mobile devices.
comScore Key Measures Multi-Platform August 2013
7.2M Females use MapQuest on mobile, which is more than leading travel brands such as TripAdvisor and Priceline.
comScore Mobile Metrix, September 2013
The Huffington Post has 39M monthly mobile exclusive unique visitors.
comScore February MultiPlatform 2014
Video

AOL premium video content library is a leading end-to-end video solution connecting Creators with Consumers by bridging the gap between experience and automation.

AOL premium content library elevates premium consumer experiences across our owned and operated brands, gives advertisers greater control, transparency and intelligence across screens within an open ecosystem, and continuously innovates on formats and features to improve performance.

Did you know?
AOL premium video content library has the web’s largest curated library, with 2M premium videos created by the most respected brands in media.
AOL premium video content library lets brands distribute and syndicate videos within video player environments across content we control.
AOL premium video content library works with 1,000 content producers and 1,700 publisher partners.
AOL premium video content library reaches 134M UVs (excluding Microsoft).
comScore, January 2016