Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Events
Upcoming Events
Mon, Jan. 5
11:00 pm
The Encore Hotel, Encore Tower, Duplex Penthouse Suite

Kick off CES with an after-hours Poker Party to benefit Girls Who Code.

@TheGirlsLounge
Tue, Jan. 6 to Fri, Jan. 9
Eureka Park, Sands Hall C, Booth 75468

Stop by to visit the competitors at this year's Hardware Battlefield.

#CESCrunch
@TechCrunch
Tue, Jan. 6 to Fri, Jan. 9
Las Vegas Convention Center, Grand Lobby 12

And as the Official Online News Source, Engadget will be live streaming throughout the week direct from the CES floor featuring live product demos, special guests and saucy commentary from our Engadget staff.

#EngadgetCES
@Engadget
Tue, Jan. 6 to Thu, Jan. 8
Las Vegas Convention Center, Grand Lobby 12

By Appointment.

Tue, Jan. 6 to Thu, Jan. 8
Las Vegas Convention Center, Central Plaza 5

TechCrunch's Hardware Battlefield is the premiere launch competition for hardware startups. You can watch the event – and all of our live content from CES 2015 – live on our special coverage page and, if you’re in Las Vegas, you’re invited to visit our tent in front of the LVCC. 

#CESCrunch
@TechCrunch
Tue, Jan. 6
8:00 am to 10:30 am
The Encore Hotel, Encore Tower, Duplex Penthouse Suite

AOL and the IPSOS Girls’ Lounge invite you to celebrate women in technology at CES with a breakfast in the IPSOS Girls’ Lounge. Invitation Only/RSVP Required.

@TheGirlsLounge
Tue, Jan. 6 to Thu, Jan. 8
8:00 am to 5:00 pm
SLS, Lux Tower, 8th Floor
#AOLCES
@AOLAdvertising
Tue, Jan. 6
10:30 am to 12:00 pm
Las Vegas Convention Center, Central Plaza 5

AOL and the IPSOS Girls’ Lounge invite you on an exclusive girls only Tech Tour, led by Engadget. RSVP Required.

@TheGirlsLounge
Tue, Jan. 6
12:00 pm to 1:00 pm
Las Vegas Convention Center, South Plaza, BMW Tent
Part toy, part video game, all high-speed family fun, Anki DRIVE is the robotic car race game that was the the hit of the holiday season. Hear from the CEO of Anki, Boris Sofman.
Tue, Jan. 6
1:00 pm to 2:00 pm
Las Vegas Convention Center, North Hall, Room N257

From military drones, to exosuits that augment human capabilities, robotics is one of the most exciting areas of technology. We're bringing together the industry’s finest minds to talk about the current state of robotics, and where the technology is headed.

#EngadgetCES
@Engadget
Tue, Jan. 6
2:00 pm to 3:00 pm
Las Vegas Convention Center, South Plaza, BMW Tent
Internet tech-celebrity and star of AOL's "Hardwired," iJustine discusses the role that tech plays in her life and what tech trends she’s most excited about.
Tue, Jan. 6 to Wed, Jan. 7
10:00 pm to 1:00 am
SLS, Lux Tower, Lenny Kravitz Penthouse, Suite 22603

Unleash and unwind after the day with great drinks, fun apps and good conversation in the Lenny Kravitz Suite at the SLS.

Wed, Jan. 7
8:00 pm to 11:45 pm
The Sayers Club, SLS Hotel

Musical performances by Elle King and DJ SoSuperSam.

Invitation Only/RSVP Required.

Thu, Jan. 8
3:00 pm
Las Vegas Convention Center, Central Plaza 5

Hopeful founders will give their young, unseen companies the opportunity to launch at consumer electronics’ biggest event: CES. Teams are competing for a $50,000 prize and our newly anointed Metal Man trophy.

#CESCrunch
@TechCrunch
Thu, Jan. 8
5:00 pm to 6:30 pm
Las Vegas Convention Center, Grand Lobby 12

For the second consecutive year, Engadget presents the Best of CES Awards curating the newest and most innovative products live from the 2015 CES show floor. Finalists will be announced on Wednesday, January 7 when audience voting will open for the People’s Choice Award.

#EngadgetCES
@Engadget
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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
INFOGRAPHIC: 86% of top marketers say building a holistic marketing approach is a top priority. @salesforce @Adweek http://t.co/KKQgSHWLSV
9 hours 20 min ago
.@TMobile announces its strategy to stockpile unused monthly data allowance, accessible at the user's discretion. http://t.co/tiDfaA5MDY
9 hours 49 min ago
Launching its biggest marketing campaign ever, @belvederevodka partners with @007 to appear in its new movie #SPECTRE http://t.co/SD9HPwJYvd
10 hours 41 min ago
.@lululemon looks to empower young girls by launching its @ivivva brand geared towards 6 to 15 year olds. http://t.co/4oLkX8lRTY
11 hours 23 min ago
.@TeslaMotors tops @AddedValueGroup's "Cultural Traction" list thanks to its green initiatives & its CEO @elonmusk. http://t.co/mrMveldfTv
11 hours 45 min ago
.@PayPal is looking to attract millennials by auctioning charitable an #EpicExperienceTime for the holidays. @Digiday http://t.co/pTHqxhjAsm
12 hours 20 min ago
RT @suzannebuzz: Thank you @LaraSpencer for sharing your Flea Market savvy @AOLBUILD with @AliEWentworth #FleaMarketFabulous http://t.co/LJ…
17 hours 9 min ago
RT @AOLPlatforms: .@AOLPlatforms’ @DavidJacobsLive on how #programmatic will impact publishers in 2015 http://t.co/SL99NVAyGH via @foliomag
17 hours 10 min ago
RT @engadget: We're deciding the Best of @intlCES at #CES2015: http://t.co/9zlpMZy7by http://t.co/zwD5MnPo0P
17 hours 12 min ago
RT @AOL_Inc: #AOLFoundation partners with @GirlsWhoCode for a 2015 Summer Immersion Program to close gender gap in tech @AOL_Inc http://t.…
17 hours 23 min ago
RT @IMAColorado: IMACO Digital News is out! http://t.co/XPbTfBMIAu Stories via @alanbraddish @AOLAdvertising
17 hours 28 min ago
RT @noahfenn: Great overview on the automation of TV buying; similarities and difference vs. digital http://t.co/A55TFXclMq
17 hours 33 min ago
INFOGRAPHIC: 86% of top marketers say building a holistic marketing approach is a top priority. @salesforce @Adweek http://t.co/KKQgSHWLSV
17 hours 33 min ago
RT @andrea_gayle: #AOLResearch: Distracted viewing cuts brand recall by more than 1/2 with the biggest impact on TV http://t.co/nToOb7DFkI …
17 hours 33 min ago
RT @AOLPlatforms: .@AOL tops 100M unique viewers for first time ever in Nov. 2014 @comScore rankings; #1 in video ad reach. http://t.co/PSE…
17 hours 35 min ago
RT @ClickZ: #Thailand and Southeast #Asia will see unique #digitalmarketing changes in 2015 http://t.co/QY8qY0kov3
17 hours 36 min ago
The #digital ad industry aims for 70% #viewability on campaigns in 2015, up from a 53.4% rate in Q4. @iab @MediaPost http://t.co/dL9ULxR8rC
18 hours 5 min ago
#AOLResearch: #Millennials & #women are the most impacted audiences when it comes to distracted TV impressions. http://t.co/RzqlKHWG9L
18 hours 35 min ago
RT @mm0relli: #AOLResearch: #Millennials & #women are the most impacted audiences when it comes to distracted TV impressions. http://t.co/z…
18 hours 42 min ago
RT @mm0relli: .@lululemon looks to empower young girls by launching its @ivivva brand geared towards 6 to 15 year olds. http://t.co/3gHbQf3…
18 hours 42 min ago