Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Apr 23 2014
Apr 21 2014
Apr 21 2014
Events
Upcoming Events
Thu, Apr. 24 to Fri, Apr. 25
New York City Center, New York
The Third Metric Live focuses on redefining success to include well-being, wisdom, wonder, compassion and giving.
Thu, May. 1 to Fri, May. 2
Dar Constitution Hall, Wash., DC
The Third Metric Live focuses on redefining success to include well-being, wisdom, wonder, compassion and giving.
Sat, May. 3 to Wed, May. 7
The Manhattan Center, NYC
Disrupt is the world’s premier conference to debut disruptive startups and technologies, where thousands attend to see the latest innovations in Startup Alley, Hardware Alley, the Startup Battlefield competition, and hear tech's biggest names speak on the Disrupt stage.
@TechCrunch
Wed, May. 7 to Fri, May. 9
Sheraton Atlanta, Atlanta, GA
Retailer SuperForum, a panel of the industry’s national local leaders, to discuss expressions of digital channels that work within the reality of our customer’s busy lives and how to effectively leverage local digital marketing to reach and empower customers at the necessary speed in which their life happens.
@SpeakingRetail
Thu, May. 8 to Fri, May. 9
Dolby Theater, Los Angeles
The Third Metric Live focuses on redefining success to include well-being, wisdom, wonder, compassion and giving.
Thu, May. 15
The Ritz Carlton White Plains, White Plains, NY
The Westchester Digital Summit celebrates the idea that like-minded individuals can help one another to drive business to new heights. Join the revolution.
#wds2
@HuffPostPartner, @Tessag_tweets, @WDSummit
Sat, Sep. 6 to Wed, Sep. 10
Pier 48, San Francisco, CA
TechCrunch Disrupt is one of the most anticipated technology conferences of the year.
#TCDisrupt
@TCDisrupt
Sat, Oct. 18 to Tue, Oct. 21
Old Billingsgate, London
For the second time ever, the famed TechCrunch Disrupt hackathon and conference is moving across the Atlantic to one of Europe’s hottest technology hubs: London.
#DisruptEU
@TCDisrupt
Fri, Nov. 7 to Sat, Nov. 8
The Javits Center, New York, NY
Experience the future of technology at this premier hands-on event for fans.
#EngadgetExpand
@EngadgetEvents
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @smlyne: .@Crunchbase, @AOL's tech startup database, re-launches site with new user experience & tech foundation. See it here: http://t.…
55 min 36 sec ago
RT @TechCrunch: AOL Will Offer Free Streaming Miramax Movies To U․S․ Viewers http://t.co/yyHZQnbzOM by @drizzled
55 min 43 sec ago
RT @aolonnetwork: AOL Launches Free Streaming Movies With Miramax http://t.co/xuUqGHmeg5
1 hour 39 min ago
.@AOLOn partners with @Emirates for an exclusive UK partnership that will run for 1 month on @AOLOn UK. http://t.co/o5g9plMLKX via @AOL_Inc
1 hour 39 min ago
RT @AOLImpact: 54% of millennial women have switched brands because it supported a cause they care about. Learn more: http://t.co/T5tt19V…
2 hours 16 min ago
RT @EKANardini: Charting biz graph and connecting feature film and digital. Big day for @AOL_Inc @crunchbase congrats @harnevo @neddesmond …
2 hours 17 min ago
.@AOL’s @Adaptv announces the expansion of its recently opened Singapore office with two new hires. http://t.co/tWPBF6Mqzd via @mediapost
2 hours 37 min ago
.@AOL inks deal with @Miramax for full-length movies on new “Movies” section to be featured across the @AOLOnNetwork. http://t.co/3H9yLRmHdd
2 hours 54 min ago
RT @bradblosat: AOL completes deal with Miramax to deliver streaming selection of its full-length films to US users for free #goAOL http://…
2 hours 58 min ago
.@AOL partners with @Miramax to deliver selection of full-length films to U.S users across multiple devices. http://t.co/3H9yLRmHdd @variety
3 hours 2 min ago
.@Crunchbase, @AOL's tech startup database re-launches site with new user experience & technology foundation http://t.co/CSwwAVLq6O @aol_inc
3 hours 18 min ago
RT @AOL_Inc: .@crunchbase re-launches with a new user experience & technology foundation http://t.co/eWpbbqotDa
3 hours 20 min ago
51% of adults ages 55+ now own a smartphone, up 10% YoY, as now 70% of Americans own a smartphone. http://t.co/YL4vwLcDez via @nielsen
17 hours 2 min ago
RT @Variety: .@Variety's #PowerofWomen NY Honoree Sarah Jessica Parker (@SJP) on her ideas for the @nycballet http://t.co/TqIRMGX6g3
19 hours 55 min ago
Via @IAB Mobile Center research, as of January 2014, 57% of all US adults owned a smartphone and 44% owned a tablet. http://t.co/9Fr3yYCqJb
23 hours 20 min ago
RT @adotas: PR: @Adaptv Makes Key Executive Appointments in Southeast Asia http://t.co/uusRadfQeu
23 hours 40 min ago
RT @ajstarwalt: Some 6.5% or 7.6M of U.S. homes are cord-cutters, which is up from 4.5% or 5.1M homes in 2010. http://t.co/oTJqqFbdzR via @…
23 hours 40 min ago
Check out @Discover's Billboard premium ad format running on @AOL.com today. http://t.co/DfNaEb9Lxx #AOLHomepageAd http://t.co/Rs7K94B96c
23 hours 42 min ago
RT @dbonert: Retail sales online, mobile & PC, 2 increase 15.5% this year to $304.1B, increase from '13 $263.3B http://t.co/w0BksbzJZV
1 day 1 hour ago
RT @BillyCasale: .@Ariannahuff talks to @FortuneMagazine's @SamMcNerney on why money & power aren't the only ways to define success. http:/…
1 day 1 hour ago