Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
Thu, Sep. 29
5:00 pm to 6:00 pm
Nasdaq, 4 Times Square

BRAND U Session

BRAND U Events is a talent accelerator that cultivates and empowers next generation leaders. Whether you’re an entrepreneur or intrapreneur at a large organization, BRAND U Events has developed a curriculum which arms high-potential thought-leaders with the tools, knowledge, and perspective needed to shape theirprofessional growth.

Nasdaq, 4 Times Square, New York, NY

The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @AOLAdvertising: .@DDB_Worldwide CEO @wnd to Women Executives: "Crush" Those Who Underestimate You https://t.co/Cp6OlmlX8d #AOLADWEEK #A…
54 min 20 sec ago
RT @AOLAdvertising: Amy Mitchell is kicking off the discussion on the science of activation at #AWNewYork. Ready to talk data? #AOLADWEEK @…
1 hour 30 min ago
.@sleepnumber and Partner Studio by AOL win OMMA award for best video campaign. Congrats! https://t.co/yLuRCmlOUQ https://t.co/6AAYTl77ym
1 hour 33 min ago
"I try everything before I go after it" - @MarthaStewart #AOLADWEEK #AWNewYork https://t.co/BgyzKst49l
2 hours 6 min ago
"Connecting with someone on an emotional level, so they can have their breakthrough moment, is what we try to do." - @DrOz #AOLADWEEK
2 hours 27 min ago
RT @AOLAdvertising: .@shingy, on the need to understand human need. #AWNewYork #AOLADWEEK @advertisingweek https://t.co/3trj6I3uNM
2 hours 46 min ago
.@MarthaStewart and @MAKERSwomen's @dyllanmcgee prepare to sit down with @DrOz to talk "Good Health is Good Busines… https://t.co/bPs2kITJ0y
2 hours 46 min ago
If your campaign isn’t mobile friendly, it isn’t voter friendly. Connect with smartphone users before it's too late… https://t.co/m9UcKFBvW9
3 hours 5 min ago
Check out @HuffingtonPost for the top five takeaways from the most recent #TechDiversity announcements: https://t.co/qNkTJ9sDcG
3 hours 23 min ago
RT @AOLAdvertising: AOL's Spencer Sloe takes the #AWNewYork stage to unveil new innovative ad formats. #AOLADWEEK https://t.co/iAbBeUFPFP
3 hours 30 min ago
RT @AOLAdvertising: "Innovation is out. Invention is in." - @shingy on the #AWNewYork stage #AOLADWEEK @advertisingweek https://t.co/Yzd59g…
4 hours 54 min ago
RT @AOLAdvertising: "The sooner you fail, the faster you get to succeed." - @shingy #AWNewYork #AOLADWEEK https://t.co/MHwrjbZhuj
6 hours 25 min ago
RT @marlanatoli: 88% of what we are doing on our phones is app based @shingy #AOLADWEEK #AWNewYork
8 hours 45 min ago
RT @AOL_Inc: Check out the top four concepts emerging from #AWNewYork based on social conversations over the last 48 hours! #AOLADWEEK http…
12 hours 20 sec ago
RT @AOL_Inc: Check out the top 4 concepts emerging from #AWNewYork based on social conversations over the last 48 hrs! #AOLADWEEK https://t…
14 hours 8 min ago
RT @AOL_Inc: Check out the top 4 concepts emerging from #AWNewYork based on social conversations over the last 48 hrs! #AOLADWEEK https://t…
15 hours 32 min ago
RT @AOLAdvertising: "The sooner you fail, the faster you get to succeed." - @shingy #AWNewYork #AOLADWEEK https://t.co/MHwrjbZhuj
17 hours 25 min ago
Check out the top four concepts emerging from #AWNewYork based on social conversations over the last 48 hours!… https://t.co/USPRkNki6Z
18 hours 18 min ago
Check out the top four concepts emerging from #AWNewYork based on social conversations over the last 48 hours!… https://t.co/USPRkNki6Z
18 hours 18 min ago
Check out the top four concepts emerging from #AWNewYork based on social conversations over the last 48 hours!… https://t.co/l8ENMEed1K
18 hours 39 min ago