Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Apr 17 2014
Apr 17 2014
Apr 16 2014
Events
Upcoming Events
Thu, Apr. 24 to Fri, Apr. 25
New York City Center, New York
The Third Metric Live focuses on redefining success to include well-being, wisdom, wonder, compassion and giving.
Thu, May. 1 to Fri, May. 2
Dar Constitution Hall, Wash., DC
The Third Metric Live focuses on redefining success to include well-being, wisdom, wonder, compassion and giving.
Sat, May. 3 to Wed, May. 7
The Manhattan Center, NYC
Disrupt is the world’s premier conference to debut disruptive startups and technologies, where thousands attend to see the latest innovations in Startup Alley, Hardware Alley, the Startup Battlefield competition, and hear tech's biggest names speak on the Disrupt stage.
@TechCrunch
Wed, May. 7 to Fri, May. 9
Sheraton Atlanta, Atlanta, GA
Retailer SuperForum, a panel of the industry’s national local leaders, to discuss expressions of digital channels that work within the reality of our customer’s busy lives and how to effectively leverage local digital marketing to reach and empower customers at the necessary speed in which their life happens.
@SpeakingRetail
Thu, May. 8 to Fri, May. 9
Dolby Theater, Los Angeles
The Third Metric Live focuses on redefining success to include well-being, wisdom, wonder, compassion and giving.
Thu, May. 15
The Ritz Carlton White Plains, White Plains, NY
The Westchester Digital Summit celebrates the idea that like-minded individuals can help one another to drive business to new heights. Join the revolution.
#wds2
@HuffPostPartner, @Tessag_tweets, @WDSummit
Sat, Sep. 6 to Wed, Sep. 10
Pier 48, San Francisco, CA
TechCrunch Disrupt is one of the most anticipated technology conferences of the year.
#TCDisrupt
@TCDisrupt
Sat, Oct. 18 to Tue, Oct. 21
Old Billingsgate, London
For the second time ever, the famed TechCrunch Disrupt hackathon and conference is moving across the Atlantic to one of Europe’s hottest technology hubs: London.
#DisruptEU
@TCDisrupt
Fri, Nov. 7 to Sat, Nov. 8
The Javits Center, New York, NY
Experience the future of technology at this premier hands-on event for fans.
#EngadgetExpand
@EngadgetEvents
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @ariannahuff: .@HuffPostParents is nominated for a Webby Award! And this baby would love your vote! http://t.co/HO8FqKzzNp http://t.co/i…
10 hours 40 min ago
READ: @AOL's Head of International, @GMoysey in @exchangewire on how programmatic & premium should go hand in hand. http://t.co/5kKt5WHd1d
10 hours 55 min ago
RT @AOL_Inc: "From 5min’s beginnings to @AOLOn’s explosive growth, VideoInk’s profile uncovers @Harnevo's entrepreneurial spirit" http://t.…
11 hours 36 min ago
RT @sabredutch: Digital video leaps from tablet to television - http://t.co/NUnkgnVsse http://t.co/Cfl1i0Dh5I via @FT thx @emilysteel
14 hours 34 min ago
RT @ubignut: Great job @AOL for putting video front and center - http://t.co/7ZD6TEVcLo
14 hours 42 min ago
RT @AdMonsters: Is #nativead scalable? Here's some new insight from @HuffPostPartner's @TessaG_Tweets and more: http://t.co/VYWGETZfBA #adt…
16 hours 6 min ago
RT @rwlord: "Native advertising gives brands a seat at the table." @HuffPostPartner's @TessaG_Tweets on defining native ads. http://t.co/ww…
16 hours 7 min ago
RT @jonathanlevitt: 2013 was a year of exploration for brands on social media. [INFOGRAPHIC] - http://t.co/s7KmhYfC4y
16 hours 29 min ago
READ: #AOLResearch gets to the truth about who #Millennials are in new in-depth research study, "Beyond the Selfie." http://t.co/VcYxzgBCxH
16 hours 33 min ago
RT @nicolehelmke: #AOLResearch: 80% of millennial women are optimistic about their current standard of living. http://t.co/vRgZd5glvh
16 hours 37 min ago
Total revenues for B2B media industry rose 4.8% from $25.6B in 2012 to $26.8B in 2013 via @AmBusinessMedia http://t.co/zQEggqFbsG @mediapost
1 day 6 hours ago
@leenadler @conantnyc @aol You are welcome! Glad you enjoyed.
1 day 6 hours ago
RT @leenadler: Great meal with celeb chef @conantnyc thanks @aol http://t.co/smNypqhnBi
1 day 6 hours ago
RT @sitescout: Programmatic or premium? AOL's @gmoysey says viewing the two as opposites is unbalanced ► http://t.co/kNTyQvvPEI #programmat…
1 day 8 hours ago
RT @EKANardini: Thank you so much @Tiffanyslain (& her daughter Odessa) for teaching @AOL on building character & unplugging from technolog…
1 day 9 hours ago
@ijustine @tiffanyshlain @AOL @aoloriginals Excited for season 2! #Hardwired
1 day 9 hours ago
"Infotainment - content has to be informative or entertaining." @HuffPostPartner's @TessaG_Tweets on native ads. http://t.co/VGTefnfipg
1 day 9 hours ago
RT @stacylambatos: Build character: celebrate things that can go right. Focus on building the strengths we have. What are your top 5? @tiff…
1 day 9 hours ago
RT @TessaG_Tweets: .@Forbes, @huffingtonpost on Digital Journalism, PR and Native Ads http://t.co/sXIeqGO2EP via @odwyerpr cc: @jimmyasoni
1 day 10 hours ago
RT @AOL_Inc: "#FutureStartsHere allowed my team to explore everything we're interested in" @TiffanyShlain #AOLBuild @aoloriginals
1 day 10 hours ago