Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Mar 23 2015
Mar 20 2015
Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
@eelzap sent you an invite
6 hours 1 min ago
@eelzap yeah it's interesting. You should try it.
6 hours 4 min ago
@eelzap wire is more aesthetically pleasing though. What's your username?
6 hours 6 min ago
@eelzap yeah I got that joint. I like Telegram the best though. Web client and windows client with no password, only phone authentication.
6 hours 6 min ago
@eelzap the app?
6 hours 7 min ago
@Itsthelimittt yeah man they killed it. Second time this "broken up" band has played since I moved up here.
16 hours 19 min ago
I saw Animal Mother, 2x4,Green Beret, Scapegoat, and Los Crudos at the Elks tonight. Incredible gig.
16 hours 23 min ago
@uglyhag such a delicious snack indicates the height of decadence.
16 hours 32 min ago
@hotchillguywithtattoos46 enjoying fine literature http://t.co/6pUfTry8Rw http://t.co/jgZz5P1dot
1 day 2 hours ago
@Di3mini0n just played out of his fucking mind. So close. He was incredible. #redbullkumite #redbullesports
1 day 7 hours ago
RT @shoryukendotcom: Red Bull Kumite Streaming Live from Paris, France http://t.co/bJBtxjlYQ0
1 day 8 hours ago
@gabe_nj perhaps. If you locate another interested party, let me know.
1 day 19 hours ago
@widexawake well a truly great band formed last year
1 day 19 hours ago
@widexawake it's legit so tight
1 day 19 hours ago
RT @widexawake: hardcore is tight fuck the haters
1 day 19 hours ago
Will I stay up until 5 am to watch the Red Bull Kumite...
1 day 20 hours ago
@Leftofheaven damn it! Thanks.
1 day 20 hours ago
@Leftofheaven Friday.
1 day 20 hours ago
selling this day 1 no warning ticket has proven impossible for me
1 day 20 hours ago
RT @AOLAdvertising: 4 women helped build the 1st Mac. They were written out of the movie. We need to get our history back - Megan Smith @MA…
1 day 20 hours ago