Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
Think you have what it takes to win the startup battle at @TechCrunch Disrupt SF? Put on your game face & apply for… https://t.co/8ZZ74E5qUJ
2 months 6 days ago
Can't stop, won't stop. https://t.co/M0fdP3hey4
2 months 6 days ago
In an ever-changing world, @RYOTnews' #BeyondTheHorizon series is helping us understand everything a little bit bet… https://t.co/DFqCJuPZPS
2 months 1 week ago
Write that to-do list and get things done. #MakeBrandLove @RobReillyMC https://t.co/qxHvxVnJeB
2 months 1 week ago
RT @stflinty: #AOLADWEEK our awesome Commercial Director Gavin Johnson debating whether machines can predict when we fall in love! https://…
2 months 1 week ago
What do you get when you put together @SteveAoki and @BUILDseriesNYC? #CloserToCulture. Great show yesterday, loved… https://t.co/XtmqaWPf9a
2 months 1 week ago
.@HuffPost is writing FOR the people by speaking WITH the people in their upcoming #ListenToAmerica Road Trip.… https://t.co/AOSd513pZd
2 months 1 week ago
You won't score if you don't shoot your shot. #MakeBrandLove @kenhertz https://t.co/2B9289jBgd
2 months 1 week ago
This is where Brands meet Beats. #MakeBrandLove @steveaoki x @BUILDseriesNYC https://t.co/nphAffSPgP
2 months 1 week ago
We're changing the game. @CampaignAsia spoke with Platforms president @tmahlman about the competition: https://t.co/8Q5zd1GxrF
2 months 1 week ago
Where there's a will there's a better way. That's @Allbirds' secret to success (and fantastic, sustainable shoes). #WeAreAllBirds
2 months 1 week ago
A brand's emotional connection is priceless. #MakeBrandLove @Ka_Court https://t.co/w8knRjeeZP
2 months 1 week ago
Are you a data magician? #MakeBrandLove @Schwartzie14 https://t.co/ML2W5BqXaZ
2 months 1 week ago
@sara_link @GirlsWhoCode @OathForGood Wow! Truly inspiring. #futureleaders
2 months 1 week ago
RT @OathForGood: Happy World Emoji Day! #OathForGood lights up @EmpireStateBldg YELLOW w/ @GirlsWhoCode @SonyPictures in honor of Emoji Mov…
2 months 1 week ago
Join us tomorrow for an amazing event/livestream! #MondayMotivation https://t.co/rKJJETcxPL
2 months 1 week ago
Things we need: A robot that delivers our coffee every morning ☕️ https://t.co/CARODTa0di
2 months 1 week ago
.@Flickr is home to 13 billion photos, and over a million new pics are uploaded every day. Do it for the 'gram? More like do it for Flickr.
2 months 1 week ago
As we continue to grow, Oath won't stop building brands ppl love. That's CEO @tim_armstrong's outlook on the future: https://t.co/t2ATSBr9r4
2 months 2 weeks ago
Definitive proof that our parents' advice to our younger selves still applies today. https://t.co/WJgfuFDVlG
2 months 2 weeks ago