Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

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Events
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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
.@Target now aims to make a bigger splash in the #innovation lab space by hatching #digital projects. http://t.co/yGlSbL6EIX
8 hours 51 min ago
.@toshiba rolls out a global integrated campaign 'Bring Life Forward' to raise awareness of its B2B solutions. http://t.co/mbaR8Gs0Y0
9 hours 37 min ago
"The 3rd wave of quantum innovation in the web is going to be driven by sight, sound & motion" @mm728 @aolon @Beet_TV http://t.co/eYvaOsUKOm
10 hours 22 min ago
RT @timarmstrongaol: Loved working w/ @EKANardini Hall of Achievement winner/superhuman. Star & Adtech Industry Achievement Award Winner @…
10 hours 49 min ago
RT @bw10: .@TechCrunch partners with @SIRIUSXM to launch an exclusive weekly tech-focused show. @kkadlec17
10 hours 52 min ago
Congrats to industry visionary & marketing leader @alliekline on becoming @AOL_Inc's new CMO! http://t.co/MOll5U0GcH
13 hours 25 min ago
RT @EKANardini: The next adventure awaits. Couldn't be more excited to go build, create and color outside the lines.
1 day 6 hours ago
The next adventure awaits. Couldn't be more excited to go build, create and color outside the lines.
1 day 6 hours ago
RT @EKANardini: Huge debt of gratitude to @timarmstrongaol @JimNorty and the biggest vote of confidence In the incomparable @alliekline
1 day 6 hours ago
RT @EKANardini: Loved every second of creating, changing, rethinking and building marketing at @AOL_Inc couldn't be more proud of the team …
1 day 6 hours ago
Huge debt of gratitude to @timarmstrongaol @JimNorty and the biggest vote of confidence In the incomparable @alliekline
1 day 6 hours ago
Loved every second of creating, changing, rethinking and building marketing at @AOL_Inc couldn't be more proud of the team and the work
1 day 6 hours ago
RT @KElderBloom: Chrysler Blitzes American Music Awards With Fergie, Imagine Dragons and More http://t.co/OhFHbSXbpR
1 day 6 hours ago
RT @StevenSturm1: .@Chrysler teamed up with A-List recording artists in AMA spots to promote both its vehicles and @Interscope singles. htt…
1 day 8 hours ago
.@AOL_Inc CTO @WilliamPenceCTO discusses building content, platforms & new initiatives for university relations. http://t.co/OE1iZMv706
1 day 9 hours ago
RT @Beet_TV: BEET VIDEO: @Digitas taps @AOLPlatforms for programmatic solution for key client http://t.co/Aubtx2H66W @AOLAdvertising @AOL…
1 day 12 hours ago
.@AOL_Inc tops @comScore October report, ranking #1 for video ad uniques at 168M. http://t.co/PMxG2vK7lq @AOLAdvertising
1 day 12 hours ago
RT @Beet_TV: BEET VIDEO: #AddressableTV BIG IN '15, SMG’s Scheppach http://t.co/umGM6Dwx9N @Global_SMG @TraceyAtThePool @VivaKi @AOLAdver…
1 day 13 hours ago
Huge congrats to @ParentdishCA, @artipatel, @HuffPostCaLiv and @HuffPostCanada for your big wins at last night¹s #COPAawards @aolca
4 days 8 hours ago
RT @AOLPlatforms: #AOLResearch: The top feature consumers want in credit cards is rewards @AOLAdvertising http://t.co/k3vdv6mFFe
4 days 9 hours ago