Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Mar 2 2015
Michael Treon
Mar 2 2015
Feb 20 2015
Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
.@HuffingtonPost’s @LJayNYC: 86% of B2B marketers & 77% of B2C marketers employ native ads as a marketing tactic. http://t.co/qlc91Ejwxq
1 hour 14 min ago
.@AOL_Inc is supporting the @AdCouncil #LoveHasNoLabels campaign with a series of ads to promote anti-prejudice. http://t.co/YeJm59GWUu
2 hours 29 min ago
.@AOLPlatforms @mannydigital & @VideoOfficer lead a #pubforum breakout session on "Solving Inventory Quality." http://t.co/ws4yxHPipd
3 hours 39 min ago
Congrats @harper former Obama CTO: 'My entire career has been based around commerce' http://t.co/PtzbWa5PoX via @techcrunch launch of Modest
3 hours 54 min ago
RT @aoloriginals: Favorite spot to research about the Irish? @TheRealMikeEpps goes there. 5 new #thatsracist: http://t.co/vE0F9biFXY http:/…
4 hours 38 min ago
RT @MannyDigital: Cookie matching... The way 2 maximize your PMP buyer relationships n set the table for optimal trades @henkvn @AdMonster…
4 hours 58 min ago
RT @PeteGustaf: 90% of agencies use data to target their video ad buying @henkvn @AOLPlatforms #pubforum
5 hours 28 min ago
"One of the fastest growing areas in all 3 markets (U.S, Europe, APAC) is private video ad marketplaces." @henkvn @admonsters #Pubforum
5 hours 28 min ago
"70% of European agencies are buying from private video ad marketplaces today." @henkvn @admonsters #PubForum
5 hours 32 min ago
"60% of brands will be buying data-driven TV in 2015." @henkvn @aolplatforms @AdMonsters #PubForum http://t.co/xHryp7uYXT
5 hours 42 min ago
RT @AdMonsters: .@AOLPlatforms' @henkvn takes a deep dive into #AOL's newest ad stats. First finding: everyone's doubling down on #programm…
5 hours 44 min ago
RT @MannyDigital: @AdMonsters #HenkVanNiekerk getting ready to present the #StateofTheVideoIndustry @AOLPlatforms #Sonoma @Adaptv http://t.…
5 hours 46 min ago
"55% of publishers will currently run a private video ad marketplace in 2015." @henkvn @admonsters #pubforum
5 hours 47 min ago
"Data driven TV buying has arrived & programmatic has started to rival publisher direct buys." @HenkVN at @admonsters #pubforum
5 hours 49 min ago
.@AOLPlatforms Henk Van Niekerk @henkvn kicks off Day 2 @admonsters #pubforum highlighting @Adaptv's #videosoi report http://t.co/3YAbnOjwpV
5 hours 50 min ago
.@sprint is the exclusive premiere sponsor of @aoloriginals’ long-form series #IAMCONNECTED launching on March 31st. http://t.co/uMZYjp1k1A
9 hours 11 sec ago
RT @AOLBUILD: Donald Robertson (aka Drawbertson) is sitting down with @ArielFoxman tmrw @ 3! P.S were obsessed with this drawing! http://t.…
9 hours 4 min ago
"Attention is a central component of the modern economy" - exactly! @benparr congrats on the book launch, fab read http://t.co/gBFpavtyg8
10 hours 26 min ago
@td_ny @DADBOWSER I've learned not to ask questions
18 hours 18 min ago
@DADBOWSER @td_ny think about how much soulja boy and 2chainz get paid to post bootleg buzzfeed stories on facebook.
18 hours 22 min ago