Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Aug 17 2016
Aug 11 2016
Events
Upcoming Events
Wed, Sep. 14 to Thu, Sep. 15
Cologne, Germany

dmexco 2016 - Digital Marketing Exposition and Conference

“Digital is everything – not everything is digital.” Under this motto, dmexco 2016 will present the increase of digitization in every area of business and daily life today. AOL will converge in Cologne from 14-15 September to meet with clients, speak on panels, network with VIPs, and evangelize our message. We look forward to inviting the 50,000+ attendees from around the world to join us and open up the possibilities.

 

AOL's full schedule for dmexco 2016 is coming soon

 

https://twitter.com/dmexco
Mon, Sep. 26 to Fri, Sep. 30
6:55 pm
New York City, New York

Advertising Week 2016

Now in it’s 13th year, New York is the original home of Advertising Week. From seminars & workshops led by some of the greatest minds in the industry in our Times Square hub to world class entertainment in some of the city’s most iconic venues by night – Advertising Week’s flagship event is like no other.

 

AOL's full Advertising Week 2016 schedule is coming soon.

 

#AWNewYork
https://twitter.com/advertisingweek
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @HuffingtonPost: After 11 years, @ariannahuff is leaving HuffPost. #ThankYouArianna! https://t.co/rNSXyAdEdf https://t.co/y9vpd1zQgD
2 weeks 4 days ago
Seeing is believing in #VirtualReality. @TechCrunch uncovers how #VR film and gaming intertwine: https://t.co/3xBAaxkUrV
2 weeks 4 days ago
87% of population will be mobile by 2019. Get on board! https://t.co/1QQwV9NDXI https://t.co/FEHEBUcUGR
2 weeks 4 days ago
.@MAKERSwomen celebrates women who go for the gold in this year's #SummerOlympics: https://t.co/cayRWK4H3r https://t.co/o8aB5NREMm
2 weeks 5 days ago
Our #AOLEngineers include top leaders in the industry, like Jennifer Kinney, CTO/VP of Engineering at @Mapquest! https://t.co/ppsC0PV7vq
2 weeks 5 days ago
Calling all publishers: Get the full value of your audience with the ONE by AOL header bidding container solution https://t.co/6NUm6TwDPq
2 weeks 5 days ago
Build your future in technology. Take the @builtbygirls challenge: https://t.co/nkAsraeldO #BUILTBYGIRLS
2 weeks 5 days ago
.@CarliLloyd worked hard to accomplish her dreams. Watch her story on @MakersWomen: https://t.co/FaUj61LD05 https://t.co/QScYgEHVnh
2 weeks 5 days ago
Our @partnerstudiouk team created a personalised 360 degree #VR video experience for the latest @CadburyUK campaign https://t.co/c8Vh7URD0a
2 weeks 6 days ago
RT @TechCrunch: Stephen Curry to talk passion projects Nothing But Nets, Slyce at Disrupt SF https://t.co/3FDtGxkSl5 by @jordanrcrook
2 weeks 6 days ago
On #ThisDayInHistory a quarter of a century ago, the crew of STS-43 Atlantis sent the first e-mail from space. https://t.co/Vmpnqw64jQ
3 weeks 2 min ago
RT @Yahoo: How technology is helping to fight against Zika at the Olympic Games in Rio https://t.co/k07i50fuGK #Rio2016
3 weeks 14 hours ago
RT @MAKERSwomen: Let the games begin! Check out our #OlympianMAKERS: https://t.co/Y9l3fGkMs8 #Rio2016 #Olympics #OpeningCeremony https://t.…
3 weeks 16 hours ago
Join in on @builtbygirls' Twitter chat right now using #BUILTBYGIRLS: https://t.co/jjxgQfqL9C
3 weeks 19 hours ago
Looking to monetize in the age of mobile and video? Here's what you need to know: https://t.co/1QQwV9NDXI https://t.co/lObljqzw93
3 weeks 20 hours ago
Hunting #Pokemon today? @Huffingtonpost knows the most sought after catch in your state: https://t.co/cF8zzDfjiI https://t.co/yDtcsiUCuU
3 weeks 1 day ago
AOL's @cortneyhenseler @matthewasharp & @samkim918 are among the nominees for best paper @ESOMAR Congress 2016! https://t.co/biJ90HEFEM
3 weeks 1 day ago
#FOMO? You may not be at @sfoutsidelands festival but with the @go90 app you can feel like you are. Stream it now: https://t.co/avEWHeTQAy
3 weeks 2 days ago
#ICYMI: The #SummerOlympics Opening Ceremony kicked off yesterday! Check out the highlights @YahooSports: https://t.co/PALfYsOxT1
3 weeks 2 days ago
The hilarious and unpredictable @EricAndre sat down with @AOLBuild last week. Watch here: https://t.co/83JekPH1XE https://t.co/s0Iy2v7rw2
3 weeks 2 days ago