Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
#AOLResearch Insight: 32% of people follow technology trends related to green energy
1 day 16 hours ago
#AOLResearch Insight: 75% of online video viewers stay up to date with current episodes of original online video shows
2 days 16 hours ago
"@AOL_inc Now Has an In-House Creative Agency, Partner Studio by AOL, to Make Ads for Brands" via @Adage http://t.co/hFlkVyDhA0
2 days 20 hours ago
Viewability vs. Attribution. Watch @Marketing_Mag's interview with @AOL_inc CMO @alliekline http://t.co/tV5Ft7yn66
2 days 21 hours ago
Moms are pet parents, pet parents are moms & it made perfect sense for @momdotme to bring "Pets" into its home http://t.co/OYK1zmZTPG
2 days 22 hours ago
"The partnership signals something we've known for a while. @Microsoft & @AOL_inc are reinventing themselves." http://t.co/GsWIGi5P3y
2 days 23 hours ago
RT @IABEurope: James Harris, @AOLAdvertising will join our panel discussing online ad trends tomorrow @ 3pm http://t.co/oHaRwe0npm http://…
3 days 2 min ago
Watch @shingy's interview w/ @CocaCola's Wendy Clark to learn how she & her team uses data to fuel marketing efforts http://t.co/WUifHfvobx
3 days 15 min ago
"Why the @AOL_inc & @Microsoft Advertising Deal Matters" via @FastCompany http://t.co/GsWIGi5P3y
3 days 38 min ago
What were @JimNorty's main takeaways from #CannesLions? Find out on @MediaPost here: http://t.co/6V9aoLe1EB #AOLCannes
3 days 14 hours ago
.@shingy sits w/ #CannesLions Creative Effectiveness Jury President, Wendy Clark for a new #shingerview http://t.co/zn54bo9UUt @Cocacola
3 days 16 hours ago
#AOLResearch Insight: People consider July the month they are most likely to have fun in a typical year. The least? #January
3 days 17 hours ago
Watch @JimNorty's interview with the @AAFNational 2015 NSAC winners from the @Univ_Of_Oregon http://t.co/n7DaDfEt9x
3 days 17 hours ago
Pets' move to @momdotme provides advertisers a streamlined, highly desired audience of pet parents & decision makers http://t.co/OYK1zmZTPG
3 days 18 hours ago
Generating awareness w/ panels & conversations is the 1st step to drive change for women in the industry http://t.co/BBo0b7obsT #AOLCannes
3 days 19 hours ago
Our CMO @alliekline chats w/ @Marketing_Mag's editor-in-chief to talk viewability and its place in the industry http://t.co/tV5Ft7yn66
3 days 21 hours ago
Our CMO @alliekline moderates the #CannesLions "Lioness: Women as Creative Disruptors" panel. See what they discussed http://t.co/BBo0b7obsT
3 days 22 hours ago
.@Shingy chats w/ @CocaCola's Wendy Clark to learn how she and her team unleashes creativity. Watch the interview http://t.co/WUifHfvobx
3 days 23 hours ago
"Get the story you want & then figure out the best form & function to tell that story" @ToddPendleton w/ @JimNorty http://t.co/nwQ0tZo6Ao
3 days 23 hours ago
RT @RJHunter22: Go catch the behind the scenes day of a wild draft day http://t.co/tXnrvndBtZ. Huge thank you to @AOL
4 days 30 min ago