Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
To become an entrepreneur, or not to become one; that is the question (which is answered via @TechCrunch) https://t.co/g7eNEV2t9D
1 day 13 hours ago
.@SlackHQ engineer @EricaJoy believes CEOs need to step up to ensure diversity in the #tech industry. https://t.co/oBtK5v2QBy
1 day 16 hours ago
@SlackHQ engineer @EricaJoy believes CEOs need to step up to ensure diversity in the #tech industry. https://t.co/qFieeYH1ut
1 day 17 hours ago
RT @MAKERSwomen: The female founders of @shoplatinxbiz are using @Instagram to spotlight Afro-Latinxs for #BlackHistoryMonth: https://t.co/…
1 day 18 hours ago
AOL inks ad quality deal with DoubleVerify to assure advertisers its adtech stack is transparent https://t.co/ZlANH9TjIg (via @TheDrum)
1 day 22 hours ago
RT @Official_GDC: Sponsored: Looking to talk to a monetization expert at #GDC17? Stop by @AOLAdvertising booth #5128 to learn about their s…
1 day 23 hours ago
RT @FastCompany: We interrupt this Facebook Live video with a word from our sponsor. https://t.co/AOdj3qR2YO https://t.co/bLM90vHGzH
2 days 10 hours ago
RT @Inc: 3 Critical Partnerships Your Business Should Always Invest In @dotcomdist https://t.co/e12OnDfC77
2 days 14 hours ago
RT @MAKERSwomen: This 22-year-old college undergrad is making @NASA History: https://t.co/n4seApczdu #GirlDay2017 https://t.co/feSSByFcSH
2 days 16 hours ago
Congrats to our Area 51 team! They just launched Avery.ai, a chatbot that’s changing the world of digital… https://t.co/HqPDz4kxAt
2 days 21 hours ago
RT @TechCrunch: What to expect at Mobile World Congress 2017 https://t.co/1EPjjq8DZm #MWC17
3 days 12 hours ago
RT @Inc: Solve Your Communication Problems Right Now https://t.co/QPdXrEbUiM
3 days 14 hours ago
Attention spans of online consumers? Dissolving. The share of short-form video? Growing. Learn more:… https://t.co/vQBav5IoKO
3 days 18 hours ago
This powerful #ad by @tv2danmark is a beautiful reminder that people are more alike than we think. https://t.co/MJOycQ6kye
3 days 20 hours ago
"How Bad Data Can Blindside Your Marketing Analytics" by AOL's Head of Convertro, Amy Mitchell… https://t.co/lJFpIqFlsL
3 days 22 hours ago
RT @TechCrunch: Samsung’s latest C-Lab projects embrace augmented and virtual reality https://t.co/V9iXmrzrn4 #MWC17 https://t.co/PAgMhGbDSl
4 days 14 hours ago
Meet us at #MWC17, where we'll be joining forces with Verizon in Hall 3. In the meantime, reach out to your sales r… https://t.co/gU44uWcBoO
4 days 17 hours ago
These are the four, key enterprise communication trends that deserve your attention (via @HuffingtonPost).… https://t.co/2g1sSNLxWn
4 days 17 hours ago
Meet eight, African-American innovators who changed the world through tech. https://t.co/cbhtcIMrr7 https://t.co/jSdDIswkGL
4 days 17 hours ago
Mobile is fueling video growth and we've got the insights to drive your next big moves https://t.co/LHguTgnzKP https://t.co/f4ibm1ktzp
4 days 20 hours ago