Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Jul 29 2015
Jul 27 2015
Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @lostremote: .@AOLPlatforms report reveals that rate of TV ad impressions is a little misleading http://t.co/g5vEjoW9AE http://t.co/trI4…
18 hours 2 min ago
READ: "Netflix, AOL earn news and doc Emmy nominations" http://t.co/mm6RlkOqvi @StreamDaily
18 hours 7 min ago
REPORT: "Mobile Video: Pressing Play w/ the Cross-Platform Viewer" http://t.co/dqJkR8QRrj
18 hours 7 min ago
John McClean, systems architect at @AOL_inc in Dublin, discusses Java 8 w/ @siliconrepublic: http://t.co/FvlV2QcmV2 @aolireland
18 hours 51 min ago
"Native publishing allows our partners to participate in the conversations that matter most..." @AOL_Inc @Clickz http://t.co/JmuN9vlkQ9
18 hours 52 min ago
RT @davemcdowell: The @AOL app is the #1 News app in the @AppStore today. What a beautiful sight! #teamwork @AOL_Inc http://t.co/f6as7r1btP
20 hours 53 min ago
What are consumers’ opinions of mobile video advertising? Check out our latest infographic: http://t.co/6CATgif8dP http://t.co/bfwp2xRTqs
21 hours 4 min ago
Find out @AOL_Inc's cure for ailing television networks via @TheStreet http://t.co/YFEk6eSuMx #OnebyAOLTV
21 hours 7 min ago
RT @Beet_TV: Beet Video: @timarmstrongaol explains big upside for adtech careers in this video http://t.co/dpMtihP4RB @AOLAdvertising @AOL_…
21 hours 22 min ago
AOL Charitable Foundation Prez @sara_link accepts Lifetime & Achievement Award for CEO @timarmstrongaol #TechForGood http://t.co/PcR6Dr6Q8Z
22 hours 8 min ago
REPORT: Branded content programs consistently increase key brand metrics #AOLResearch http://t.co/bKQgRrf4dC http://t.co/f9FaighLJD
22 hours 35 min ago
Advice from @MLB's Wendy Lewis: "Messengers themselves have to be more reflective of people they're trying to reach." http://t.co/IYJNH0BSEJ
1 day 16 hours ago
Younger demographics are abandoning live TV in big numbers, yet there are more ads than ever http://t.co/GfZqqXw9Gu @wsjCMO #ONEbyAOLTV
1 day 17 hours ago
RT @asharma: You're not imagining it - there are more ads on TV than before, AOL says http://t.co/wr5J8qlspr
1 day 18 hours ago
Congrats @wacksman @rga on the Data-Centric Business Model article in Advertising Age http://t.co/Y4KzoWvZyO
1 day 19 hours ago
Download our infographic to see why advertisers need to optimize video for every screen. http://t.co/6CATgif8dP http://t.co/2kg1sy6av1
1 day 20 hours ago
RT @5uhaila: Today's my 1 year #anniversary @AOLAdvertising and what a year it has been! Feels like being on a #rocketship and loving every…
1 day 20 hours ago
RT @AOLPlatforms: AOL's report on #ProgrammaticTV is live. See how TV viewership trends affect TV transacting http://t.co/zLG6YVckgN http:/…
1 day 21 hours ago
RT @AOLPlatforms: AOL's report on #ProgrammaticTV is live. See how TV viewership trends affect TV transacting http://t.co/zLG6YVckgN http:/…
1 day 22 hours ago
RT @AOLPlatforms: Excited to have @TBSInc's @DanAversano, @Acxiom's Dana Hayes Jr. & @GroupMWorldwide's Jamie Power w/ us for #AOLOpenSerie…
1 day 23 hours ago