Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Jan 16 2015
Windows 8
Jan 16 2015
Jan 15 2015
Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @KevinDThompson: FRIDAY! @ModernWest @BlackOrWhite @AOLadvertising @Moviefone #LoveHasNoColor #BlackOrWhite #BuildSeries #MrMoviefone ht…
6 hours 11 min ago
RT @akashenny: "Give me a purpose, a person who is passionate about it & a process & we can change the world" @JimStengel #iConnect2015 @AO…
6 hours 11 min ago
RT @akashenny: “@msteinkrauss: Brands' purpose and empathy can also create tears of joy & laughter #iconnect2015” @JimStengel @AOLAdvertisi…
6 hours 11 min ago
RT @akashenny: “@SuzHenricksen: Started my day crying and now ending it that way too @JimStengel Marketing matters, love my job! #inspired"…
6 hours 11 min ago
RT @PippaC1: Ex @AOLAdvertising head joins @FairfaxMedia for newly created role in programmatic, data and performance http://t.co/B5sFVeW2jd
6 hours 11 min ago
.@Skittles releases its second original #content #video teaser leading up to the brand's first @SuperBowl ad campaign http://t.co/F0V8uWu2wS
7 hours 17 min ago
.@Starbucks launches in-house led campaign in celebration of #MLKDay2015 inviting consumers to think differently. http://t.co/CbeZLzKiPj
8 hours 17 min ago
Congratulations to @RGA on being @adage's agency of 2015, following successful collaborations with @beatsbydre http://t.co/E6xjWCb8mW
8 hours 47 min ago
.@MediaPost: Gen Y or #Millennials prefer to share things while Gen Z prefer to make things. http://t.co/meJIAsYzsk
9 hours 17 min ago
.@ariannahuff discusses careers in #technology, artificial intelligence & global citizenship at the #DLD15 via @CNN http://t.co/CcGVCaKnmZ
9 hours 53 min ago
.@AOL_Inc's CMO @alliekline discusses the empowerment of young women at the @Ipsos_OTX & @TheGirlsLounge at #CES2015 http://t.co/n9CQ1PUwcO
12 hours 13 min ago
RT @JimStengel: Great day in SF: sharing where brands are going at #iConnect2015 and dining w/ @LEVIS Chip Bergh, Diane Dietz, and friends …
12 hours 13 min ago
.@Clorox partners with the @HuffingtonPost to ask children about germs this flu and cold season. http://t.co/sKYJRFMkuH
12 hours 55 min ago
Excited to be a part of #iConnect2015 with @CloroxCo! Can't wait to hear AOL BOD @jimstengel close out the day! http://t.co/NvIQ1EqS9f
13 hours 10 min ago
U.S. CTO Megan Smith talks gender equality with @AOL's @MaureenS9 & @MAKERSwomen's @dyllanmcgee at @TheGirlsLounge http://t.co/Sb5ZD8yUOZ
13 hours 14 min ago
RT @AOL: RISE and Shine with your latest headlines with #AOLRise: http://t.co/cHRXOq0fqy
14 hours 41 min ago
.@AOL_Inc & @AOL launches its first morning show #AOLRise through a series of daily short-form #video content. http://t.co/My7misSIhr
15 hours 39 min ago
RT @mm0relli: True story. “@AOLCSR: "My mom wanted me to be a plummer," but @mm0relli went down her own path. #dreamto @suwn”
15 hours 45 min ago
RT @prnaylor: Programmatic Ad Buying: Coming to a TV Near You http://t.co/ujLZds1pyK
15 hours 46 min ago
RT @barbpelham: Today's show, Jan 26: AOL.Rise hosted by Mari White: http://t.co/ok1lp8AtP1 #AOLRise
15 hours 46 min ago