Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Sep 1 2015
Aug 18 2015
Aug 12 2015
Events
Upcoming Events
Mon, Sep. 28
9:00 am to 10:00 am
Getty Images Stage at B.B. King 237 West 42nd Street, New York, NY
The Huffington Post, the world’s fastest growing news site, premiers a bold new redesign—the first in the publisher’s 10-year history. An inside look at the dynamic growth of the HuffPost and how it is uniting the world and breaking down barriers with it's unique and powerful platform. Featuring: Mike Treff and Dan Gardner, Code & Theory; Jared Grusd, The Huffington Post
Mon, Sep. 28
12:30 pm to 1:30 pm
NASDAQ MarketSite 4 Times Square, New York, NY

How does creativity thrive in an automated world? Can programmatic unlock the true promise of dynamic creative or are the two at odds? Heavyweight champions of the creative & data ecosystems put on the gloves for this no-holds barred journey into the Advertising Week squared circle.

Featuring: Doug Grinspan, Wired; David Shing, AOL; Anthony Rhind, adForm; Adam Gerber, ABC; Tham Khai Meng, WW Chief Creative Officer, Ogilvy & Mather; Russell Sapienza, PwC
Mon, Sep. 28
3:00 pm to 4:00 pm
Liberty Theater 234 West 42nd Street, New York, NY 10036
CNBC's Julia Boorstin sits down with an all-star roster of Chief Revenue Officers for a state of the union look at the only line that matters . . . the bottom line. Featuring: Julia Boorstin, CNBC; Jim Norton, AOL; Meredith Kopit Levien, New York Times; Jed Hartman, Washington Post; Connie Anne Phillips, Glamour; Lisa Utzschneider, Yahoo.
Tue, Sep. 29
11:00 am to 12:00 pm
Times Center Stage, 242 West 41st Street, New York, NY, 10036
In a fragmented marketplace, consumers have more choices than ever to experience their favorite content. What’s the best way to cut through the noise? NBCUniversal hosts a conversation with top marketers and platform partners. Featuring: Bob Lord, AOL
Tue, Sep. 29
11:00 am
ADARA Stage at Times Center Hall 242 West 41st Street, New York, NY, 10036
The long-predicted OTT and D2C world has arrived. While 2015 has been a year of expansion and experimentation, with an increasingly crowded marketplace characterized by players jockeying for position, where will the industry go from here? Will 2016 be the year of rationalization and consolidation, separating the few from the many? Amidst this frenzy of activity, all participants in the value chain - pure- play OTT players, broadcasters, telcos, content companies, and advertisers – are facing more questions than answers. Featuring: Christopher Vollmer, PwC; Dermot McCormack, AOL
Wed, Sep. 30
9:00 am to 10:00 am
Times Center Stage 242 West 41st Street, New York, NY, 10036

Over the past several years, marketers have been finessing the technique of content marketing, the communication of choice for an always-on, newsfeed-based media world. But just when the softer sell of content marketing seems to have stolen the spotlight, might advertising be the comeback kid? There are signals that point in that direction and this session will explore the advertising revival. Featuring: Michael Kassan, Medialink; Sir Martin Sorrell, WPP; and Bob Lord, AOL

Wed, Sep. 30
2:00 pm to 3:00 pm
Times Center Stage 242 West 41st Street, New York, NY, 10036
Tim Armstrong, Chairman & CEO, AOL Inc, sits down with Julia Boorstin, Correspondent, CNBC.
Wed, Sep. 30
4:00 pm to 5:00 pm
Hard Rock, 1501 Broadway, New York, NY 10036

Disruption is everywhere as brands battle for time and focus of distracted consumers. How are today's leaders and image shapers breaking through to win hearts, minds and market share? Featuring: Lucien Boyer, Havas; Lori Senecal, CP+B; Kathleen Saxton, The Lighthouse Company; Don Kennedy, AOL

Thu, Oct. 1
12:00 pm to 1:00 pm
NASDAQ MarketSite 4 Times Square, New York, NY
With brand loyalty fleeting and the always-on connected consumer creating compelling challenges, today's CMO is squarely in the line of fire. Leading edge CMOs share insights from the front lines. Featuring: Kim Kelleher, Wired; Allie Kline, AOL; Donna Wiederkehr, Dentsu Aegis; Deirdre Bigley, Bloomberg; Gary Briggs, Facebook; Anna Fieler, PopSugar
Thu, Oct. 1
2:00 pm to 3:00 pm
Times Center Stage 242 West 41st Street, New York, NY, 10036
TV is undergoing a revolution; audience fragmentation across screens is disrupting the way we buy, sell and measure TV advertising. What if you could merge the best of digital and TV – data-driven, targeted, automated, at scale and most importantly - accountable? Join leadership from AOL and the world's leading TV networks, agencies, and brands as they each reveal their strategies and approaches to connect video audiences across digital and TV and what marketers need to expect and prepare for. Featuring Allie Kline, AOL and Linda Yaccarino, NBCUniversal
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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
#AOLResearch: 40% of the videos people watched on their tablets were over an hour in length. Find out more: http://t.co/dqJkR8zgzL
35 min 19 sec ago
READ: Doing Business in the Shadows Cast by Walled Gardens http://t.co/8lJA7YjvrX via @adexchanger @Convertro
4 hours 43 min ago
.@therealautoblog's original digital series, "Translogic" & "The List" will make the jump to TV with @Discovery http://t.co/GEY5MHTRd3
4 hours 59 min ago
RT @alliekline: Data-driven marketing: With new solutions come new challenges http://t.co/yp4UsxRDxQ via @VentureBeat @AOL_Inc @DougBoccia
1 day 1 hour ago
#AOLResearch's @cortneyhenseler featured in @emarketer's millennials & video study. Click on to download the report: http://t.co/7PCGTwIdMk
1 day 1 hour ago
RT @AOLPlatforms: WATCH: #AOLOpenSeries on #ProgrammaticTV http://t.co/VfaGqMfZ6c @TBSInc @acxiom @GroupMWorldwide @dackerman_media http://…
1 day 2 hours ago
RT @AOLPlatforms: We're connecting content, distribution & monetisation globally Check out how AOL is OPEN @DMEXCO #TheFutureIsOpen http:/…
1 day 2 hours ago
RT @aoloriginals: Our #CitizenMars martian hopefuls are on @HuffPostLive today at 11:30am ET! Tune in: http://t.co/uamPEKy1ga @SueAnnPien @…
1 day 4 hours ago
Tune-in to @HuffPostLive at 11:30am ET where 3 of the Mars One candidates will talk #CitizenMars. Watch it here: http://t.co/JwqoUfHoL7
1 day 4 hours ago
.@AOLUK's @winehusband looks forward to the @IAB UK's 2015 Digital Upfronts http://t.co/wQdt0nu80y
1 day 5 hours ago
RT @Beet_TV: Beet Video: Old Media Resurface In A World Of Change: @smlyne http://t.co/SAxV7bH7PO @AOLAdvertising @BBGVentures @AOL_Inc @X…
1 day 5 hours ago
RT @engadget: Citizen Mars: five ordinary people, one extraordinary mission http://t.co/N2g9paXBsG http://t.co/yKrTC4oVvz
2 days 18 min ago
RT @aolireland: Laura is a Principal QA Engineer @aolireland #ILookLikeAnEngineer http://t.co/rZmGFlvKtt
2 days 38 min ago
.@AOL_inc's @dermot100 & @maymann will be headlining at 2015 #MIPCOM. Learn more: http://t.co/yNU072gto5 @mip
2 days 39 min ago
Our President of Video & Studios @dermot100 & President of Consumer Brands @maymann will speak at 2015 #MIPCOM. READ: http://t.co/PPBLdlzdu6
2 days 41 min ago
.@AOL_inc's @dermot100 & @huffingtonpost's @maymann will speak at 2015 #MIPCOM. Learn more: http://t.co/yNU072gto5
2 days 1 hour ago
Mobile viewers' expectations “automatically calibrate” to a device. Read @AOL_Inc's "Mobile Video" report: http://t.co/dqJkR8zgzL
2 days 3 hours ago
.@AOL_Inc's @winehusband joins @TheDrum's 2015 50 Women Under 30 panel. http://t.co/SSn1Ms3E5H
2 days 3 hours ago
AOL's data-driven approach to creating, integrating & measuring effective content programs http://t.co/bKQgRrf4dC http://t.co/eOFxWPNDi2
2 days 4 hours ago
RT @AOLCSR: #AOLFoundation makes a difference in Rwanda with #WiSci2015, globally increasing access & opportunity for girls: http://t.co/gr…
2 days 4 hours ago