Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Made Right Here Maxwell House
Sep 18 2014
James Franco, The Shining Reimagined
Sep 17 2014
Rich Media Showcase, Doodle Ad Demo
Sep 16 2014
Events
Upcoming Events
Sat, Oct. 18 to Tue, Oct. 21
Old Billingsgate, London
For the second time ever, the famed TechCrunch Disrupt hackathon and conference is moving across the Atlantic to one of Europe’s hottest technology hubs: London.
#DisruptEU
@TCDisrupt
Fri, Nov. 7 to Sat, Nov. 8
The Javits Center, New York, NY
Experience the future of technology at this premier hands-on event for fans.
#EngadgetExpand
@EngadgetEvents
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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @advertisingweek: .@AOL_Inc & @MAKERSWomen host an inspiring conversation w/ Gloria Steinem & @Sam_Gordon6 10/1 1PM. #AOLAdweek #AWXi h…
2 hours 50 min ago
RT @advertisingweek: Storytelling at the Intersection of Technology & Humanity: See @tiffanyshlain & @Shingy on stage at #AWXi .#AOLAdweek …
4 hours 20 min ago
.@AOL_Inc & @MAKERSwomen host an inspiring conversation with Gloria Steinem & @Sam_Gordon6 10/1 1PM. #AOLAdweek #AWXi http://t.co/gu8PQXqJYk
4 hours 21 min ago
RT @advertisingweek: Storytelling at the Intersection of Technology & Humanity: See @tiffanyshlain & @Shingy on stage at #AWXi .#AOLAdweek …
4 hours 52 min ago
RT @advertisingweek: Storytelling at the Intersection of Technology & Humanity: See @tiffanyshlain & @Shingy on stage at #AWXi .#AOLAdweek …
5 hours 17 min ago
RT @advertisingweek: Storytelling at the Intersection of Technology & Humanity: See @tiffanyshlain & @Shingy on stage at #AWXi .#AOLAdweek …
5 hours 17 min ago
40% of global Internet users don’t see any point in “friending” a brand online, that figure rises to 55% in the US. http://t.co/TDJy1cjdAe
5 hours 44 min ago
READ: @B2Community highlights @AOLPlatforms @Convertro's social media report debunking popular myths about social ads http://t.co/WDT8UjODIb
5 hours 47 min ago
Only 13% of 350 media execs surveyed by @AOLplatforms have in-house programmatic video-buying programs. http://t.co/p6QxZZXXVW @adexchanger
5 hours 51 min ago
Don't miss @HuffPostLive's @RoySekoff & @TheDanRather as they bring @AOLBuild to @AdvertisingWeek. #AOLAdweek #AWXi http://t.co/4V867gM83h
6 hours 13 min ago
RT @Beet_TV: On the Beet set, @HuffingtonPost CEO Jimmy @maymann -- on video plans, global and more @AOL_Inc stay tuned http://t.co/g1Gh…
1 day 22 min ago
RT @VideoInkNews: Programmatic Video Advertising on the Rise, Says New @AOL Study: http://t.co/8KWI5ODjvT
1 day 30 min ago
PHOTO: Head of Category Development @pkadin presenting Checking Account Path to Purchase at @americanbanker #FSM14. http://t.co/iaHzPGx2OQ
1 day 1 hour ago
RT @Sam_Gordon6: This will be awesome!! "@MAKERSWomen presents Gloria Steinem & @Sam_Gordon6 at @advertisingweek. #AOLAdweek #AWXi http://t…
1 day 1 hour ago
RT @KElderBloom: Brand preferences are set before shopping even begins @pkadin #FSM14 http://t.co/xjWou2rUUi
1 day 1 hour ago
RT @rwlord: Creativity to return to the fore following programmatic consolidation predicts AOL Platforms CMO Allie Kline http://t.co/46AuQb…
1 day 1 hour ago
RT @mm0relli: .@GloriaSteinem is chatting with Sam Gordon at the @MAKERSwomen panel during @Adweek. BOOM.
1 day 1 hour ago
RT @Sam_Gordon6: This will be awesome!! "@MAKERSWomen presents Gloria Steinem & @Sam_Gordon6 at @advertisingweek. #AOLAdweek #AWXi http://t…
1 day 3 hours ago
RT @Sam_Gordon6: This will be awesome!! "@MAKERSWomen presents Gloria Steinem & @Sam_Gordon6 at @advertisingweek. #AOLAdweek #AWXi http://t…
1 day 4 hours ago
RT @Sam_Gordon6: This will be awesome!! "@MAKERSWomen presents Gloria Steinem & @Sam_Gordon6 at @advertisingweek. #AOLAdweek #AWXi http://t…
1 day 4 hours ago