Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

GM of the Houston Rockets
Award Winning Actor
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @EKANardini: The next adventure awaits. Couldn't be more excited to go build, create and color outside the lines.
2 hours 40 min ago
The next adventure awaits. Couldn't be more excited to go build, create and color outside the lines.
2 hours 40 min ago
RT @EKANardini: Huge debt of gratitude to @timarmstrongaol @JimNorty and the biggest vote of confidence In the incomparable @alliekline
2 hours 42 min ago
RT @EKANardini: Loved every second of creating, changing, rethinking and building marketing at @AOL_Inc couldn't be more proud of the team …
2 hours 42 min ago
Huge debt of gratitude to @timarmstrongaol @JimNorty and the biggest vote of confidence In the incomparable @alliekline
2 hours 43 min ago
Loved every second of creating, changing, rethinking and building marketing at @AOL_Inc couldn't be more proud of the team and the work
2 hours 47 min ago
RT @KElderBloom: Chrysler Blitzes American Music Awards With Fergie, Imagine Dragons and More http://t.co/OhFHbSXbpR
3 hours 3 min ago
RT @StevenSturm1: .@Chrysler teamed up with A-List recording artists in AMA spots to promote both its vehicles and @Interscope singles. htt…
5 hours 12 min ago
.@AOL_Inc CTO @WilliamPenceCTO discusses building content, platforms & new initiatives for university relations. http://t.co/OE1iZMv706
5 hours 26 min ago
RT @Beet_TV: BEET VIDEO: @Digitas taps @AOLPlatforms for programmatic solution for key client http://t.co/Aubtx2H66W @AOLAdvertising @AOL…
8 hours 51 min ago
.@AOL_Inc tops @comScore October report, ranking #1 for video ad uniques at 168M. http://t.co/PMxG2vK7lq @AOLAdvertising
9 hours 11 min ago
RT @Beet_TV: BEET VIDEO: #AddressableTV BIG IN '15, SMG’s Scheppach http://t.co/umGM6Dwx9N @Global_SMG @TraceyAtThePool @VivaKi @AOLAdver…
9 hours 17 min ago
Huge congrats to @ParentdishCA, @artipatel, @HuffPostCaLiv and @HuffPostCanada for your big wins at last night¹s #COPAawards @aolca
3 days 4 hours ago
RT @AOLPlatforms: #AOLResearch: The top feature consumers want in credit cards is rewards @AOLAdvertising http://t.co/k3vdv6mFFe
3 days 5 hours ago
RT @AOL_Inc: AOL takes #1 spot in @comscore’s Top US Video Ad Properties by percent reach! http://t.co/h4mTHW1f81 @AOLPlatforms @Adaptv #v…
3 days 6 hours ago
RT @StevenSturm1: .@therealautoblog awards @bmw i8 model with 2014’s #Technology of the Year title at the #LAAutoShow #ATOY. http://t.co/dU…
3 days 8 hours ago
RT @RussellWriting: Love the idea of The Power of Babel from @jamesharris950 - understanding the importance of localised content #bisummit
3 days 8 hours ago
RT @AndrewCarrier: “Digital does change our behaviour but not the analogue needs behind it.” @jamesharris950 - #BISummit
3 days 8 hours ago
RT @AndrewCarrier: Compelling arguments from @JamesHarris950 as to why the ‘real’ analogue world should drive what we do in digital marketi…
3 days 9 hours ago
.@HuffingtonPost launches in Greece in partnership with @24Media, the largest #DigitalMedia #publisher in Greece. http://t.co/JYcad1NIL8
3 days 9 hours ago