Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
She triumphed over trauma, abuse & broke every barrier in her way. This woman inspires us to rise. #WomenWhoRise https://t.co/Z0CJ8H4GIx
1 hour 19 min ago
RT @AOLAdvertising: AOL's Spencer Sloe takes the #AWNewYork stage to unveil new innovative ad formats. #AOLADWEEK https://t.co/iAbBeUFPFP
1 hour 30 min ago
RT @Inc: 4 Reasons Smart Entrepreneurs Use Facebook Live @mdeziel https://t.co/MATRjMIhIb
18 hours 20 min ago
RT @MAKERSwomen: Iceland is making companies prove women get #equalpay: https://t.co/bjQuZx4gwI #WomensHistoryMonth #BEBOLD https://t.co/3t…
19 hours 20 min ago
Is your finger on the #Pulse? @Twitch just unveiled their next step to becoming a full-on social networking service. https://t.co/xKibU53R96
1 day 1 hour ago
RT @advertisingweek: Why Feminism Is Good News For Publishers And Advertisers #AOLADWEEK #AWEurope https://t.co/urdKVCMjpC
1 day 2 hours ago
Tapping, swiping &pinching are old news. Advertisers are using interactive mobile techniques to engage w/ audiences. https://t.co/3ulbcH3J0A
1 day 4 hours ago
RT @OMD_UK: Four of the industry’s most powerful women came together for #AOLADWEEK. Here's what @Annabelwatters took away https://t.co/2lP…
1 day 9 hours ago
RT @OMD_UK: Four of the industry’s most powerful women came together for #AOLADWEEK. Here's what @Annabelwatters took away https://t.co/2lP…
1 day 10 hours ago
RT @TechCrunch: Nomadic wants to bring VR you can feel to your local movie theater https://t.co/lFyDLOQKpF by @lucas_matney
1 day 18 hours ago
RT @AOLUK: Awesome panel today! @joey_boy85 @clearchanneluk @tapjoy @NetboosterGroup #AOLADWEEK https://t.co/u50dFHy4pX
1 day 20 hours ago
We showed you the first four yesterday. Here are the final four online categories that all content falls into.… https://t.co/dmTMBZ7PcE
1 day 20 hours ago
RT @Inc: 5 must-do strategies for marketing to Millennials @salubriousdish https://t.co/ZbafYyUt7U
1 day 21 hours ago
RT @AOL_Inc: "Brand is what matters, brand is what's different & you'll see us lean even harder into that this year.” @alliekline https://t…
1 day 23 hours ago
As the sun sets over Picadilly, we wrap up 4 fantastic days of #AWEurope. Thanks @lordscheckner for another amazing… https://t.co/rBbr5llYSZ
1 day 23 hours ago
I like this: Awesome panel today! joey_boy85 clearchanneluk tapjoy NetboosterGroup #AOLADWEEK https://t.co/dw29OLatxz — AOL UK (AOLUK) M…
2 days 2 hours ago
RT @AOLUK: Awesome panel today! @joey_boy85 @clearchanneluk @tapjoy @NetboosterGroup #AOLADWEEK https://t.co/u50dFHy4pX
2 days 3 hours ago
"A duopoly is concerning to everyone when so few control so much - for marketers, to platforms, to publishers." @mm0relli #AOLADWEEK
2 days 4 hours ago
Andy also said: "Programmatic should never be about price, it must be about the value" @tapjoy #AWEurope #AOLADWEEK https://t.co/bOMjRi2All
2 days 5 hours ago
5 important take away's from our @MAKERSwomen session at #AWEurope https://t.co/CEsCp2T0xJ #AOLADWEEK
2 days 7 hours ago