Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

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Events
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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
Every year, over 34 billion bottles of wine are produced worldwide. What's your varietal of choice? #NationalWineDay
4 hours 56 min ago
.@JaredLeto focuses on the future of humanity with the world's most interesting visionaries. Get inspired. https://t.co/oCXlJFN6xK
6 hours 19 min ago
The cast of @XMenMovies stopped by @AOLBUILD to talk about what really went down on set: https://t.co/K5U0WoiEr0 https://t.co/bb4KkSf69M
7 hours 40 min ago
Shalom from the top of beautiful Mount Arbel! Photo by our Strategic Account Manager, @dpfeller! #ThisisAOL https://t.co/H4CmVRELZk
9 hours 40 min ago
.@davidfellah "Scandinavians stand out from others as they offer a culture of collaboration" #aolcreativenorth2016 https://t.co/sjvtMTp7FF
18 hours 34 min ago
We're excited to be welcoming top Nordic creatives in Denmark today #aolcreativenorth2016 https://t.co/z0satwLGEc
18 hours 49 min ago
RT @EffieAwards: Jack Talk: @AOL_Inc's @JackBamberger & @AKQA’s @jscottsymonds discuss programmatic https://t.co/xrwo4A0LFi @AOLAdvertising…
1 day 5 hours ago
AOL London's Social Lead Jason Parmar and @Laubergecalais lend a helping hand to refugees in Europe: https://t.co/uRWxzo3CA2 #AOLGivesBack
1 day 6 hours ago
Superhero fan? Check out #MarvelOffTheRack, a series on all things @Marvel, hosted by @cbgirl19. Stream on @go90! https://t.co/hIejiQDoUi
1 day 8 hours ago
@cagedbirdsings1 Godspeed :)
1 day 9 hours ago
@LewisAbbey Us too :)
1 day 9 hours ago
#JackTalks wraps this week: @JackBamberger talks to @jscottsymonds, Managing Director @AKQA https://t.co/zd9Gua4p4E https://t.co/KYIYg6wLgW
1 day 10 hours ago
What's in a name? A higher income, apparently. How your name impacts your annual salary: https://t.co/YmKFeFnqQM https://t.co/hhUYKCiUi9
1 day 10 hours ago
RT @AOLAdvertising: No correlation between Social Actions around content marketing & Brand Lift per @AOL_Inc's @TomKelly73 #MRExchange http…
2 days 2 hours ago
RT @HuffPostTech: Here's why teens are addicted to their devices https://t.co/9Fk4TRPeh1 https://t.co/gG0tNmQg6w
2 days 8 hours ago
How to balance your budget? Get insured? Here's all the financial advice you need, but were too afraid to ask. https://t.co/73qK5lquLm
2 days 10 hours ago
#MondayMotivation from @pharrell. Watch our 1-on-1 interview with him via @AOLBUILD: https://t.co/y32yF9UTgu https://t.co/Q9KQyGEDar
2 days 11 hours ago
What does matter in driving Brand Lift via content marketing & native? Engaged Time! - @TomKelly73 #MRExchange https://t.co/PCfwnSGOOG
2 days 12 hours ago
But don't we share the content we like and that we want our friends to see? Not really - @TomKelly73 #MRExchange https://t.co/Qu0PlgTAUD
2 days 13 hours ago
No correlation between Social Actions around content marketing & Brand Lift per @AOL_Inc's @TomKelly73 #MRExchange https://t.co/9NoHdh3xlu
2 days 13 hours ago