Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Jul 22 2016
Jul 21 2016
Jul 19 2016
Events
Upcoming Events
Wed, Sep. 14 to Thu, Sep. 15
Cologne, Germany

dmexco 2016 - Digital Marketing Exposition and Conference

“Digital is everything – not everything is digital.” Under this motto, dmexco 2016 will present the increase of digitization in every area of business and daily life today. AOL will converge in Cologne from 14-15 September to meet with clients, speak on panels, network with VIPs, and evangelize our message. We look forward to inviting the 50,000+ attendees from around the world to join us and open up the possibilities.

 

AOL's full schedule for dmexco 2016 is coming soon

 

https://twitter.com/dmexco
Mon, Sep. 26 to Fri, Sep. 30
6:55 pm
New York City, New York

Advertising Week 2016

Now in it’s 13th year, New York is the original home of Advertising Week. From seminars & workshops led by some of the greatest minds in the industry in our Times Square hub to world class entertainment in some of the city’s most iconic venues by night – Advertising Week’s flagship event is like no other.

 

AOL's full Advertising Week 2016 schedule is coming soon.

 

#AWNewYork
https://twitter.com/advertisingweek
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @AOL_Inc: Last year you watched the #DNC on your flatscreen. This year, watch it in 3D on your phone: https://t.co/DOu2NhT8tw https://t.…
3 hours 8 min ago
Last year you watched the #DNC on your flatscreen. This year, watch it in 3D on your phone: https://t.co/DOu2NhT8tw https://t.co/Pfko3uuF4i
3 hours 9 min ago
.@HillaryClinton is the first woman in US history to be selected as a presidential nominee: https://t.co/NfqxSrvEXF
5 hours 39 min ago
.@therunnergo90 is a new live reality show from @BenAffleck & #MattDamon. Watch and play along exclusively via @go90:https://t.co/lvP21R0nxh
19 hours 9 min ago
Innovators, the #BuiltByGirls Challenge is here! Sign up here: https://t.co/nkAsraeldO https://t.co/9K7HKxax07
20 hours 23 min ago
Verizon to acquire Yahoo, will be integrated into AOL https://t.co/AL6nkgr8x8. IMPORTANT: https://t.co/uTNjd33186 #WeLoveYahoo
22 hours 1 min ago
.@Flotus spoke with @MAKERSwomen about her path to giving back to a community that helped lift her up. https://t.co/SXyaZGrSKn
1 day 9 min ago
VOD platforms let your live video content live beyond the moment. Learn more: https://t.co/TWJ0xqh0XJ https://t.co/eN3GkD2zny
1 day 4 hours ago
.@Yahoo solidifies our position as a top mobile media brand, reaching 1 billion people around the world https://t.co/eUWxdOhPed #WeLoveYahoo
1 day 19 hours ago
RT @AOL_Inc: Your brands plus our brands will be amazing. Let's explore the 2 billion possibilities together, @yahoo https://t.co/AL6nkgr8x…
1 day 22 hours ago
Your brands plus our brands will be amazing. Let's explore the 2 billion possibilities together, @yahoo https://t.co/AL6nkgr8x8 #WeLoveYahoo
1 day 22 hours ago
RT @businessinsider: With the Yahoo deal, Verizon will pass Google and Facebook to become the biggest web network https://t.co/yvv1ZBJQ6i h…
2 days 18 min ago
Watch the DNC happen in 3D with @HuffingtonPost and @RYOTNews at the #DNC: https://t.co/DOu2NhT8tw https://t.co/V6R8MD9nKb
2 days 39 min ago
RT @adage: Verizon-Yahoo deal is best possible outcome for industry -- by @MagnaGlobal's David Cohen https://t.co/mRAxcvwenv https://t.co/L…
2 days 1 hour ago
RT @OhHelloMike: Easily one of the top 5 days during my 20+ years here at #AOL. Quite a proud moment. https://t.co/jukEmERTWW #WeLoveYahoo
2 days 1 hour ago
Connecting consumers and creators with the best brands in the world just got easier https://t.co/eUWxdOhPed. #WeLoveYahoo @Yahoo
2 days 1 hour ago
RT @AOL_Inc: Verizon/Yahoo Deal Is the Best Possible Outcome for the Industry https://t.co/HTH1CXplI1 via @adage. #WeLoveYahoo
2 days 2 hours ago
Verizon/Yahoo Deal Is the Best Possible Outcome for the Industry https://t.co/HTH1CXplI1 via @adage. #WeLoveYahoo
2 days 2 hours ago
RT @OhHelloMike: Easily one of the top 5 moments during my 20+ years here at #AOL. Quite a proud moment. https://t.co/NCZIeSbBon #weloveyah…
2 days 3 hours ago
Catch @CNN commentator & @BET News host @MarcLamontHill with @AOLBUILD live today at 11am ET https://t.co/B4GujeRM4F https://t.co/5bdIabaxc4
2 days 5 hours ago