Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @MAKERSwomen: Did you hear? The largest all-women scientific expedition is now sailing to Antarctica: https://t.co/MBfV6Cjq2I https://t.…
19 hours 57 min ago
RT @RYOTnews: Peru's poorest villages are taking their future into their own hands. https://t.co/nl2xCzizc4 peru/ (#Sponsored by @clorox)…
21 hours 8 min ago
Get a BTS look at the @RYOTnews LA storefront w @USATODAY's @jeffersongraham to explore the magic of VR:… https://t.co/4lm3Hz694e
23 hours 33 min ago
Can humans be a “multi-planet species” with a massive “Interplanetary Transport System"? @ElonMusk says yes.… https://t.co/X3KCzwdBh0
1 day 2 hours ago
Why big data isn't a magic bullet of understanding for social scientists: https://t.co/LNd8rI5Xo6 https://t.co/nAwO0s5SDk
1 day 4 hours ago
.@RYOTnews teamed up with @Clorox to raise awareness for #TheSafeWaterProject. Learn more: https://t.co/VTzFgz9xkA
1 day 18 hours ago
RT @AOLAdvertising: Clorox and HuffPost's RYOT Made a 360-Degree Video About Clean Drinking Water https://t.co/ul3CwBSNym (via @Adweek) htt…
1 day 18 hours ago
Clorox and HuffPost's RYOT Made a 360-Degree Video About Clean Drinking Water https://t.co/ul3CwBSNym (via @Adweek) https://t.co/99HF9tvx2z
1 day 22 hours ago
5 keys to success with short-form video: https://t.co/tiUKZL1NPt https://t.co/b7q323Mrgh
2 days 4 hours ago
Learn the ins & outs of @Showtime's hit series #Shameless w @WilliamHMacy @BUILDseriesNYC https://t.co/pdjhdj9Jjs… https://t.co/1f7RIFz81P
3 days 33 min ago
Brooklyn band @savoiradore reflects on their love/hate relationship with NYC on @go90. https://t.co/vItWS3g7Nr https://t.co/Gyeu6B2nRg
4 days 1 hour ago
Holidays got you stressed out? Beat the blues with three new gadgets that'll have you feeling nothing but zen.… https://t.co/C0r8OJyTc1
5 days 3 min ago
48hrs of #gaming for a good cause. Join AOL's Alan Noah & @nicksmarathon on Dec. 2 @ 8pm ET! Donate & livestream at… https://t.co/K2BPYyvKmN
5 days 1 hour ago
RT @GirlsWhoCode: Tech isn't about replacing your mom, it's about changing the world. Check out our latest video with @CollegeHumor! https:…
5 days 22 hours ago
RT @kanvas: Watch the #RockefellerCenterTreeLighting right here! All thanks to @DunkinDonuts https://t.co/xK7HRKlQWG
5 days 23 hours ago
RT @BUILDseriesNYC: Check out our special #WorldAIDSDay interview with @RED CEO @debdugan & @HamiltonMusical star @JMunozActor: https://t.c…
6 days 50 min ago
At AOL, we're empowering the next generation of leaders... with a view. #ThisIsAOL #BrandBuilders https://t.co/NqulxAJF4m
6 days 4 hours ago
This holiday season expect to see humanity in action https://t.co/wYB07vTYz1 via @HuffingtonPost https://t.co/nireJnZUsj
6 days 4 hours ago
RT @kanvas: We will be Live Streaming and covering the entire #RockCenterXMAS Tree Lighting tonight thanks to @DunkinDonuts! Watch on Kanva…
6 days 21 hours ago
RT @CES: #CES2017 SuperSessions announced! https://t.co/HPF2TfayL0 https://t.co/PdpocBuEb9
6 days 22 hours ago