Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Nov 21 2014
Morning Media Rituals - Part 2
Nov 18 2014
Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
Huge congrats to @ParentdishCA, @artipatel, @HuffPostCaLiv and @HuffPostCanada for your big wins at last night¹s #COPAawards @aolca
16 hours 59 min ago
RT @AOLPlatforms: #AOLResearch: The top feature consumers want in credit cards is rewards @AOLAdvertising http://t.co/k3vdv6mFFe
18 hours 8 min ago
RT @AOL_Inc: AOL takes #1 spot in @comscore’s Top US Video Ad Properties by percent reach! http://t.co/h4mTHW1f81 @AOLPlatforms @Adaptv #v…
18 hours 42 min ago
RT @StevenSturm1: .@therealautoblog awards @bmw i8 model with 2014’s #Technology of the Year title at the #LAAutoShow #ATOY. http://t.co/dU…
20 hours 21 min ago
RT @RussellWriting: Love the idea of The Power of Babel from @jamesharris950 - understanding the importance of localised content #bisummit
21 hours 11 min ago
RT @AndrewCarrier: “Digital does change our behaviour but not the analogue needs behind it.” @jamesharris950 - #BISummit
21 hours 12 min ago
RT @AndrewCarrier: Compelling arguments from @JamesHarris950 as to why the ‘real’ analogue world should drive what we do in digital marketi…
21 hours 24 min ago
.@HuffingtonPost launches in Greece in partnership with @24Media, the largest #DigitalMedia #publisher in Greece. http://t.co/JYcad1NIL8
21 hours 39 min ago
Podcasts garner a 98% renewal rate from ROI-driven direct-response advertisers thanks to their #native ads. @digiday http://t.co/vClMA7YTE8
1 day 14 hours ago
.@sparksandhoney: 76% of #Gen Z-ers want to turn their hobbies into a business. @mashable http://t.co/4xMOnoPY3d
1 day 15 hours ago
Mobile #programmatic ad revenue, RTB included, will account for 43% of US #mobile ad revenue in 2018. @BIIntelligence http://t.co/M4nSCDPkbT
1 day 15 hours ago
More #brands embrace private model #programmatic to customize their campaigns. @adweek http://t.co/ZtzzJq9UXv
1 day 16 hours ago
RT @AOLBUILD: Our BUILD event with @KChenoweth and @nancyredd will get started in 15 minutes. Tune in on http://t.co/1gfDcuCibj. #aolbuild
1 day 17 hours ago
RT @Beet_TV: Thanks for joining us in Chicago: @SostiR (l) from @McDonalds Paul @kontonis and @ijustine w/ @AOLAdvertising http://t.co/…
1 day 18 hours ago
RT @LBDesmond: Bravo to @timarmstrongaol & @aol for making the pledge, helping protect & evolve @adcouncil model for future. http://t.co/UQ…
1 day 18 hours ago
@sparksandhoney: 76% of #Gen Z-ers want to turn their hobbies into a business. @mashable http://t.co/4xMOnoPY3d
1 day 19 hours ago
#AOLResearch: 54% of consumers don't like stores being open on Thanksgiving Day. http://t.co/tMROSD71Hy
1 day 20 hours ago
RT @therealautoblog: The #BMW i8 has won the 2014 Technology of the Year Award #ATOY #LAAutoShow http://t.co/rkkYptulGk
1 day 20 hours ago
Congratulations to Nick Creegan @Nick_CTV, the #AOLSportsSearch winner and AOL Sports’ new host. @AOLSports @AOL http://t.co/yQeaRlQMjs
1 day 21 hours ago
RT @therealautoblog: Which of these excellent cars will win our Technology of the Year Award? We'll announce shortly #ATOY #LAAutoShow http…
2 days 11 hours ago