Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
Sat, Sep. 6 to Wed, Sep. 10
Pier 48, San Francisco, CA
TechCrunch Disrupt is one of the most anticipated technology conferences of the year.
#TCDisrupt
@TCDisrupt
Sat, Oct. 18 to Tue, Oct. 21
Old Billingsgate, London
For the second time ever, the famed TechCrunch Disrupt hackathon and conference is moving across the Atlantic to one of Europe’s hottest technology hubs: London.
#DisruptEU
@TCDisrupt
Fri, Nov. 7 to Sat, Nov. 8
The Javits Center, New York, NY
Experience the future of technology at this premier hands-on event for fans.
#EngadgetExpand
@EngadgetEvents
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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
Congrats @dbelders on being elected to @AdClubNY's Board of Directors!! http://t.co/nUFMxKoP5S
1 hour 1 min ago
RT @aromanonj: Internet of things solutions will grow from $1.9 trillion in 2013 to $7.1 trillion in 2020 via @IDC. http://t.co/5L1vPTq07S …
1 hour 39 min ago
RT @AOL_Inc: Today, @MAKERSwomen launches Susan Sygall, CEO @MobilityINTL on her path to helping disabled women http://t.co/2stlLpY5yg #MAK…
1 hour 40 min ago
RT @bradblosat: My MAN BRAD!!!! @AOLAdvertising's SVP, East Coast Sales, @dbelders elected to @AdClubNY's Board of Directors. http://t.co/s…
1 hour 40 min ago
Congrats to @AOL_Inc's Assistant General Counsel, Uche Ndumele, named to @lawyersofcolor's 2nd Annual Hot List 2014. http://t.co/9uzwC9Qn38
1 hour 58 min ago
WATCH: #MakersMonday launches new @Makerswomen, Susan Sygall, CEO @MobilityINTL on her path to helping disabled women http://t.co/d4bpAfp3jH
2 hours 4 min ago
READ: @HuffingtonPost's @yaoshiang in @iptvnews on how video is a linchpin of HuffPost's multimedia growth strategy. http://t.co/ZM4WAp9bOQ
2 hours 23 min ago
#CPG marketers are going #digital with loyalty programs and using 3rd-party data efforts to connect with consumers. http://t.co/qkv1WgU4Zq
2 hours 26 min ago
RT @shingy: Now this was a fun and inspiring interview I did with @reiinamoto recently. http://t.co/OHEuip6jIk - he is simply awesome
2 hours 44 min ago
Great story by @reiinamoto http://t.co/v8EvgcfU1O
3 hours 54 min ago
Now this was a fun and inspiring interview I did with @reiinamoto recently. http://t.co/OHEuip6jIk - he is simply awesome
4 hours 4 min ago
Was off the grid for 2 weeks, but came back to this fun interview I did with @Yintegrated from Campbells: http://t.co/rzI9TgV2Ns
1 day 4 hours ago
RT @AOLAdvertising: Congrats Marta! @MM728 named @AOL_Inc's Global Head of Video Sales. Felicidades! http://t.co/ULqunrBRPe http://t.co/YCR…
1 day 4 hours ago
RT @AOLAdvertising: "Plato was brilliant, he recognized that the brain has 2 sides - a rational & an emotional side." @bbdoworldwide @rober…
1 day 4 hours ago
RT @JimStengel: 36 hrs of revelations/leadership develop. @NeueHouse: July 2014 @AOLAdvertising Grow Master Class of agency leaders http://…
2 days 21 hours ago
RT @StyleList: .@StyleMePretty & @Uber are partnering up for the ultimate #wedding gift: http://t.co/3MqBzm3iZg #SMPUber http://t.co/J3B9Rl…
2 days 23 hours ago
RT @matt_mcgowan: congrats on the new role @AOLAdvertising @mm728 !!
2 days 23 hours ago
RT @KLI117: .@Starbucks looks to share app payment system with other retailers as mobile sales supplied 15% of U.S revenue in Q3. http://t.…
3 days 1 hour ago
RT @KellyRath: .@Samsung's secret to viral videos: load up on celebrity endorsements as musicians drive most clicks. http://t.co/gyfxbVcoZW…
3 days 1 hour ago
Madison Ave slows down ad spending as total spend declined 1% during the Q2 after surging 12% in Q1 2014. http://t.co/6KwJ1lS7Ao @mediapost
3 days 1 hour ago