Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @RYOTnews: What a journey it's been for Wasfia. Honored to have been nominated for the @Tribeca X Award. Congrats to all the finalists.…
5 hours 4 min ago
We can't wait! #CountOnMe #AOLkids https://t.co/SpWr90f7vP
7 hours 46 min ago
RT @alliekline: Amazing day for @HuffPostMedia - congrats @lpolgreen @juliabeizer @jgrusd / HuffPost's new chapter https://t.co/jRxxXBD3yz
10 hours 18 min ago
Lesson No. 1: Always put at least 15% of your lawn-mowing startup money into a Roth IRA. https://t.co/UBM3A97aBn
4 days 6 hours ago
RT @MAKERSwomen: Congrats #MAKERS @iamsambee, @aliciakeys, @ava, @johnlegend, @SenWarren, & @melindagates for making it on #TIME100: https:…
5 days 4 hours ago
RT @brynmooser: Three generations of @AOL Co Founder @SteveCase and CEO @timarmstrongaol Was an honor to show off the new @RYOTnews work t…
1 week 2 hours ago
RT @timarmstrongaol: Very fun morning w/ @AOL_inc cofounder @SteveCase - surprised him with 1993 company goals etched in cement "8,000 peak…
1 week 9 hours ago
.@Yahoo People say we're old But we're just getting started Better together #NationalHaikuPoetryDay https://t.co/L46QJPrIYw
1 week 1 day ago
RT @oath: We're in, too, @Wendys. We'll commit to $100K in media for @DTFA when @carterjwm breaks @TheEllenShow's RT record. #OurOath #Nugg…
1 week 4 days ago
.@carterjwm, you had us at nuggs, but now @Wendys upped the ante. (Sorry, @TheEllenShow.) #NuggsForCarter https://t.co/w3ML3ngg6B
1 week 4 days ago
@NickySlicksHaha @Yahoo They made a movie about that, and it won an Oscar. We'll take our chances. https://t.co/NNNPuy7i0P
1 week 4 days ago
Things are looking pretty sweet in our Dublin office for Take Your Children to Work Day. #AOLkids https://t.co/HKNFHXERo3
1 week 5 days ago
BRB. Mom needs comp. https://t.co/fYCzQCo2uX
1 week 5 days ago
@Lucytnyc_ @AOLCSR Same, @Lucytnyc_. Same.
1 week 5 days ago
@AOLCSR “I get to spend the day with my dad!” — Eli, age 7.
1 week 5 days ago
@AOLCSR @aijamayrock Did someone say book club?
1 week 5 days ago
@AOLCSR A5: Lean on each other and what you’re both good at. Share your resources to create something great! #CountOnMe
1 week 5 days ago
@AOLCSR A4: Keep kids engaged. Make sure they are getting their hands dirty. Even if that means literally. #CountOnMe
1 week 5 days ago
@AOLCSR A2: We want to show kids what their moms and dads do here and how important they are to us. #CountOnMe
1 week 5 days ago
.@AOLCSR is the official media sponsor of @todastw1 and kids are invited to the office for a fun-filled day.… https://t.co/GetS3Rs5rm
1 week 5 days ago