Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

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Events
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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @awbrandshare: What 8 brand storytellers have to say about the content people want to see. https://t.co/prNVZti2g6 https://t.co/a0IkxtH…
12 hours 57 min ago
RT @Inc: The art of telling your brand's story through design @Westof5 https://t.co/KBS4WxsCnE
14 hours 8 min ago
If people aren't engaged, advertising fails. Learn more about our consumer-centric approach to formats: https://t.co/AbItAkatr2
16 hours 45 min ago
If people aren't engaged, we failed as advertisers. Learn more about our consumer-centric approach to formatting:… https://t.co/gwdckpXDF9
18 hours 26 min ago
RT @Inc: 5 Trends That Will Shape Business in 2017 @JamesCpaine https://t.co/hRWWKpQNGz
1 day 11 hours ago
RT @Adweek: What content creators need to know about Twitter relaunching Vine as Vine Camera: https://t.co/01WbVipcI9 https://t.co/jEotsuBc…
1 day 11 hours ago
RT @TechCrunch: The TC Meetup + Pitch-off is heading to D․C․ and Miami! Apply now! https://t.co/TTW26cxcSV by @jordanrcrook #TCMEETUPS
1 day 12 hours ago
Data shows that at least 80% of all CEOs have had a mentor. Who's yours? #NationalMentoringMonth https://t.co/zl0vGwbUBj
1 day 13 hours ago
RT @Khanage5: .@AOLPlatforms teams up with local agency to tackle teen suicides in Singapore https://t.co/T11BTMwSmK
1 day 14 hours ago
Why 2017 Will Be The Tipping Point for Native Mobile Advertising https://t.co/VCF8W6pwy7 https://t.co/XhD6Bo7Rey
1 day 14 hours ago
Does gender bias hold us back from exploring careers? More from @MAKERSwomen: https://t.co/zvnG0y4IGO
1 day 15 hours ago
RT @TechCrunch: Twitter loops all videos under 6.5 seconds as Vine shrivels into a camera https://t.co/APvqNKChy2 by @joshconstine
2 days 12 hours ago
RT @timarmstrongaol: Team @AOL_Inc discussing 2017 updates...Julie Jacobs leading the discussion & a nice surprise of @Starbucks showing up…
2 days 13 hours ago
RT @Inc: How to Find and Interview a Next-Generation Growth Marketer @sujanpatel https://t.co/VDXOC6ctZv
2 days 13 hours ago
#BrandBuilder makes personalized ad experiences possible with less intrusive features. #ThisIsAOL… https://t.co/iefx1HJJNx
2 days 13 hours ago
One spot, one click – find out how affiliate marketing and app buttons could help your business: https://t.co/8WR7TnsNlD
2 days 17 hours ago
This simple trick for better sleep keeps you cozy and cool. More: https://t.co/YrlT4ax23B #PowerofSleep… https://t.co/0Y1Cor1vPA
4 days 13 hours ago
We're breaking down all the mobile, video and data trends that will define the year ahead https://t.co/wCYz15SWGU… https://t.co/aIvgPtASQ8
4 days 15 hours ago
You'll be the real winner with these crowd-pleasing game day recipes: https://t.co/w6fLaIAWwK https://t.co/tTrn2bdy7l
4 days 17 hours ago
Why technology access & establishing a positive career trajectory can't be underestimated: https://t.co/NBUDSNvLeW… https://t.co/EUKGKSxS1Z
5 days 15 hours ago