Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Apr 24 2015
Apr 23 2015
Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @ProBirdRights: Vaccine for bird flew?? hello birds is meant to fly?? Society gone mad what next a medicines for dog chase? wait yes tha…
1 hour 1 min ago
@GCIII__ goat
2 hours 23 min ago
.@AOL_inc & @AOLOriginals called out for huge advances in mobile programming for the #AOLNewFront #newfronts http://t.co/5coN0VYWhh @adweek
2 hours 54 min ago
@sirmatthewrocks I just got a job at new balance and I think I'm gonna break necks walking into the office on monday
3 hours 35 min ago
@sirmatthewrocks best $24 bux I ever spent. Might go back for this colorway http://t.co/Q5IlbIforS
3 hours 36 min ago
Pure flame holy fuck https://t.co/Ml7w3OXkCF
3 hours 37 min ago
Class is for boys, swag is for men http://t.co/4zf5iI3jKE
3 hours 39 min ago
Actually it would be a lot worse than that. Ew.
7 hours 23 min ago
DC giving Frank Miller the reigns to Batman is like letting Dave Sim write X-Men. Magneto-Clops would probably murder Jean Gray and Storm.
7 hours 24 min ago
Frank Miller should get the Richard Dawkins treatment.
7 hours 30 min ago
Fuck Frank Miller. I can rewrite the press release: "Storied racist and case study for foot-in-mouth disease cashes in on upcoming film"
7 hours 33 min ago
@animebackpatch he's a moron... DC is making a huge mistake letting him behind Batman again
7 hours 35 min ago
RT @Adweek: Mobile will be huge at the #NewFronts, but presenters will talk about it differently: http://t.co/SeuT1KY7Li http://t.co/yzKFzw…
9 hours 8 min ago
.@AOL_inc & @AOLOriginals called out for huge advances in mobile programming for the #AOLNewFronts http://t.co/5coN0VYWhh via @adweek
9 hours 9 min ago
READ: "@AOL_Inc to debut @nfl docu-series 'Journey to the Draft' from @DeionSanders" via @bostonherald http://t.co/jY6G9SgTy3 #AOLNewFront
10 hours 52 min ago
.@AOL_Inc's @rdcruzer on @MediaPost shares his vision in "Taking Streaming/OTT to the Next Level" http://t.co/QGKp2MzPfB #AOLNewFronts
11 hours 37 min ago
Absolution - Not This Time + Cold As Life - Little From The World = new depths song
11 hours 50 min ago
Congrats to @TimRichardsSF for his induction into @sfBIG's Hall of Fame! We're so proud to have you on our team. http://t.co/DBjaODuSNU
12 hours 1 min ago
Once discovered, 83% of consumers indidcated they watch orig. content once a week or more #AOLResearch http://t.co/DhFrXwBTA4 #AOLNewFront
12 hours 41 min ago
RT @alliekline: Best Take Your Child To Work Day Ever! Thank you @AOL_Inc Citizenship & Events Teams! #MPOWR http://t.co/FmiKpCzqjf
12 hours 47 min ago