Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Oct 28 2014
Zoe Saldana
Oct 24 2014
Events
Upcoming Events
Fri, Nov. 7 to Sat, Nov. 8
The Javits Center, New York, NY
Experience the future of technology at this premier hands-on event for fans.
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@EngadgetEvents
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
RT @TeamMediaocean: Looking forward to our Connect Series on #programmatic tomorrow, w @PubMatic, @yahooads, @AOLAdvertising, & @DeutschInc…
16 hours 24 min ago
Before your family cuts into that pumpkin, get a safe carving tip from Everyday Genius & @KariByron: http://t.co/3P8jQwiVmY #EveryDayMoments
17 hours 22 sec ago
RT @CPGdigital: 5 THINGS TO KNOW ABOUT CONSUMERS THIS HALLOWEEN | AOL Advertising http://t.co/RT6uX2DLpR via @AOLAdvertising
18 hours 35 min ago
RT @docurated: #adtechNY must attend session: Storyworlding for Brands with @robertjohndavis of @OgilvyOne & @mm728 @aoladvertising http://…
19 hours 50 min ago
RT @suzannebuzz: “At the end of the day, I define myself as a professional breakdancer, that’s my zone” Amazing Amy Poehler @AOLBUILD http:…
21 hours 14 sec ago
RT @Mungaro: Brava #Wici14! @theskimm @jcourtsull @MaureenS9 @maracamp @reshmasaujani @stacymartinet @Pezmeister1 & @zainyh http://t.co/5Sf…
21 hours 34 min ago
RT @StevenSturm1: Kia Touts Luxury K900 With New NBA Deal 10/29/2014 http://t.co/ldxhxQ9YDY
21 hours 38 min ago
RT @baomywehrle: Full house for our @shingy talk at #leoburnett #detroit! @aoladvertising http://t.co/OaEfFVR1mJ
23 hours 15 min ago
RT @MediaPost: Half YouTube Consumption Now Mobile -- Subscription Model Considered: Half of... http://t.co/MlNFIBZVgv via @guardian
23 hours 51 min ago
RT @Mungaro: Brava #Wici14! @theskimm @jcourtsull @MaureenS9 @maracamp @reshmasaujani @stacymartinet @Pezmeister1 & @zainyh http://t.co/5Sf…
23 hours 53 min ago
RT @NYWICI: What a great turn out tonight at the WiCi Awards! Thank you @AOL_Inc for hosting the awards! #NYWICI
1 day 13 hours ago
RT @JessicaRotondi: "It's none of my business what people say or do, that's what feminism is." @amypoehler on press asking celebrities abou…
1 day 15 hours ago
Amy Poehler on feminism: Women should celebrate what we have in common & not let the differences the media portrays tear us apart #aolbuild
1 day 15 hours ago
RT @OliviaOshry: "What inspires me is a deadline and my creative process is hellish." @smrtgrls Amy Poehler at @aolbuild. #aolbuild http://…
1 day 15 hours ago
RT @emmaladyrose: "As women the thing that keeps you away of doing things sometimes is your fear of the unknown" -Amy Poehler #AOLBuild
1 day 15 hours ago
RT @LaDouglass: #YesPlease with #AmyPoehler #AOLBuild http://t.co/hu7TmBs9I6
1 day 15 hours ago
RT @AOL: Watch Amy Poehler LIVE in 15 mins on @AOLBuild as she discusses her book #YesPlease: http://t.co/8IQou6FEhM #AOLBuild http://t.co/…
1 day 15 hours ago
.@Refinery29: The Documentary Every Career Woman Should Watch #makersfilms http://t.co/uxhgQO2HMY
1 day 16 hours ago
RT @toddsegall: #AOLResearch: 61% of consumers don't care if content is sponsored by a brand as long as it's good http://t.co/kUgkzwfILT
1 day 18 hours ago
RT @godigitalmktg: @AOLAdvertising's @SpeakingRetail delivers the numbers on consumer behaviors informing shopping behavior #winholiday htt…
1 day 18 hours ago