Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Blog
Jasmine Yook Headshot
Aug 20 2014
Aug 15 2014
Events
Upcoming Events
Sat, Sep. 6 to Wed, Sep. 10
Pier 48, San Francisco, CA
TechCrunch Disrupt is one of the most anticipated technology conferences of the year.
#TCDisrupt
@TCDisrupt
Sat, Oct. 18 to Tue, Oct. 21
Old Billingsgate, London
For the second time ever, the famed TechCrunch Disrupt hackathon and conference is moving across the Atlantic to one of Europe’s hottest technology hubs: London.
#DisruptEU
@TCDisrupt
Fri, Nov. 7 to Sat, Nov. 8
The Javits Center, New York, NY
Experience the future of technology at this premier hands-on event for fans.
#EngadgetExpand
@EngadgetEvents
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The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
.@rriley17 demonstrates @Shazam's new auto play feature at #aolbuild http://t.co/M72LPitBa1
13 hours 5 min ago
.@Shazam CEO @rriley17 "we brand Shazam beyond music by using a clear call to action & logo during commercials and live TV events" #aolbuild
13 hours 10 min ago
RT @ashleycoppolino: Johnnie Walker spirit comes to @AOLAdvertising #KeepWalking #TheNextStep #AOLBuild #Cheers http://t.co/3doEEcQCqC
13 hours 37 min ago
.@AOL reports 68% of brands, and only 50% of publishers, have a strong understanding of the programmatic marketplace. http://t.co/YQXsCmelnY
17 hours 38 min ago
.@Shazam CEO @rriley17 joins us today for #AOLBuild. Live stream on http://t.co/NxwhiYzacw at 4pm EST! http://t.co/gfcMJoEvtj
18 hours 56 min ago
RT @AOLBUILD: Tomorrow at 4pm ET we will have Rich Riley, CEO of @Shazam over for another edition of #AOLBUILD. Tune in here: http://t.co/…
1 day 15 hours ago
#AOLResearch: Consumers are 46% more likely to recommend a brand based on custom content http://t.co/EwRpFluXBt
1 day 15 hours ago
Check out @Charmin’s mobile native ad execution on @AOL’s mobile web #tweetfromtheseat http://t.co/cbPd1AkpuD
1 day 17 hours ago
AOL's @pkadin advises banks to use a multi-channel approach for prospecting http://t.co/7frnaTA6M2 via @BAI_Info #AOLResearch
1 day 19 hours ago
@AlleyWatch highlights our CMO @EKANardini as one of 15 People Who Are Changing Advertising. Congrats Erika! http://t.co/IHiQtkboaF
1 day 21 hours ago
John Lithgow on @loveisstrangemv: "The central relationship lasted 40 years. You can't last that long without a sense of humor" #AOLBuild
2 days 13 hours ago
"You don't cast actors, you cast people who shape the role" @irasachs @loveisstrangemv #AOLBuild http://t.co/dNhn70fX6d
2 days 13 hours ago
"When I see myself up on a screen at my age, I see my father - which is both unsettling and moving" @JohnLithgow @loveisstrangemv #AolBuild
2 days 13 hours ago
WATCH: Live stream our conversation with @irasachs and @JohnLithgow on http://t.co/UJDhkJYhpX now!
2 days 13 hours ago
RT @rachelstrugatz: aol taps @GirlsWhoCode alum to rebuild its pop culture centric @cambio site: http://t.co/UOid6j6DVd @desireegruber @res…
2 days 15 hours ago
RT @pkadin: .@Nielsen reports 55 percent of mobile payments are made by smartphone users in the 18 to 34 age bracket. @adweek http://t.co/l…
2 days 17 hours ago
Congratulations to @HuffPostLive for the @streamys Award nomination in the News and Current Events category! http://t.co/uTQx3V2EXS
2 days 18 hours ago
Check out #AOLBuild live stream at 4pm EST to hear @irasachs and @JohnLithgow discuss their new film @loveisstrangemv http://t.co/4wH9GnLlkR
2 days 18 hours ago
RT @RoySekoff: Exciting news: @HuffPostLive has been nominated for a #StreamyAward as Best News/Current Events channel/series. #GreatTeam c…
3 days 13 hours ago
RT @SarahWendt2: http://t.co/aIdERRDd2d "Make a Difference" spotlights Step Up in honor of #BackToSchool time! Education+Confidence+Access…
3 days 13 hours ago