Perspectives

It takes an agile mind to look into the future and see what’s coming. At AOL, we discuss every possible scenario with advertising, creative and digital visionaries.

Events
Upcoming Events
The Wanamaker Place Project
The innovative spirit of John Wanamaker, the legendary retailer, whose New York storefront we now call home, lives on in our growing portfolio of premium ad formats - The Wanamaker Place Project.
 

Learn more about our formats

The Barbell

Putting together a powerful digital strategy isn’t for lightweights. You need great content, balanced by sophisticated programmatic buying—not to mention strong brands and the technological muscle to hoist it all off the ground.

This unprecedented combination of strength and balance across the digital advertising spectrum is what we call our Barbell Strategy, and it’s changing the way our industry works. Already, we’re using it to lift up some of the world’s most recognizable brands.

We’d be happy to do it for you

Shingerviews

Creativity comes in endless forms and all of them interest our digital prophet, David Shing. Take a whirlwind tour of big ideas with Shingy as he discusses everything from architecture to Zen with some of the world’s most imaginative minds.

Featured Shingerviews

Award Winning Actor
GM of the Houston Rockets
Grammy Award Winning Artist
AOL Voices with David Bell

David Bell, chairman emeritus of the Interpublic Group, hosts a casual, insightful and often surprising look at the advertising business. From Madison Avenue to the beaches of Cannes, David sits down with people who’ve shaped the industry’s past and are influencing its future.

Featured AOL Voices

Global CEO, Havas
Chairman, Ogilvy & Mather
CCO, Leo Burnett
.@AOL_inc's @gmoysey identifies four trends that will define tomorrow's media industry http://t.co/k1hnLpTiyG via @MediaWeek
3 hours 37 min ago
RT @babs26: great chatting with you @JackBamberger :-) https://t.co/rpE5kO7aLZ
18 hours 6 min ago
.@AOL_inc's @alliekline on the #C2MTL CMO panel! Follow the hashtag for live updates! http://t.co/6D9B3Xizvw
20 hours 12 min ago
RT @AOLUK: .@AOL_Inc @gmoysey on why we need to invest in people to evolve - Media news - Media Week http://t.co/UfGPz5iYe0
20 hours 22 min ago
Watch @AOL_inc & @EffieAwards' latest Jack Talk, this time w/ @babs26 @unileverusa's VP of Global Media Innovation http://t.co/fESGaZBFkm
1 day 1 hour ago
READ: "Guardian signs global video deal with @aolon" via @Guardian http://t.co/91ZaF1xabN
1 day 1 hour ago
RT @AOLUK: AOL and the Guardian Announce Global Video Partnership: http://t.co/BtaGKB7P0z @AOLPlatforms @guardian @aolon
1 day 3 hours ago
.@AOL_inc's @Shingy is bringing Culture+Code to #CannesLions. Vote now to bring it to the entire world! #AOLCannes http://t.co/vidmClAcZm
5 days 21 hours ago
RT @EffieAwards: .@AOL_Inc's @JackBamberger interviews @Unilever's @babs26, Final Round NA Media #Effies Judge: http://t.co/7aupEi1AE8 @AOL…
5 days 21 hours ago
.@deBlasioNYC names AOL to NYC Mayoral Service Recognition Program! #AOLGivesBack with Monster Help Day http://t.co/qTpfrXZKOu #GoodForNYC
5 days 23 hours ago
RT @internetweek: "I’m not afraid of risk, I’m not afraid of transformation, that’s what attracted me to AOL. I like a challenge.” - Willia…
5 days 23 hours ago
The best interent companies do for the internet at large what they do for themselves -@WilliamPenceCTO #Open #IWNY http://t.co/cNzl0p2AIz
5 days 23 hours ago
INTERVIEW: We're back with another Jack Talk! This time, we sit with @univlever's @babs26. Watch at http://t.co/fESGaZTgbU via @effieawards
5 days 23 hours ago
RT @MapQuest: WATCH NOW: Key to the City Season 2 begins! Matt Fisher visits @SpaceCenterHou & more... http://t.co/qUqqwoRQ85 http://t.co/D…
1 week 1 hour ago
WATCH: Key to the City - A fun day in #Houston before an #Astros game: http://t.co/OuJJYyskI8 #video via @MapQuest
1 week 1 hour ago
.@timarmstrongaol takes the stage at Luma Partners to discuss content, data and ad technology #DMS15 http://t.co/E5c0yeFcoh
1 week 2 hours ago
WATCH: Taking the best of TV and digital, and bringing them together. Relive the #AOLNewFront here: http://t.co/vLE4Kc4Srf
1 week 3 hours ago
WATCH: The new era of video has "completely shaken up how we create content" -@MoxieUSA CEO Suzy Deering http://t.co/4uZcuxVP3n #AOLNewFront
1 week 21 hours ago
WATCH: We are truly a culture & code company & we want you to unleash your culture & code with us. #AOLNewFront Recap http://t.co/vLE4Kc4Srf
1 week 21 hours ago
RT @HasOffers: You won't want to miss this one! Register now! @AOLPlatforms @tune https://t.co/cxZpqPS6YN
1 week 1 day ago