Insights

Without insight, data is nothing more than numbers on a page. AOL finds the patterns hidden in the reports, so that you can put the data to work for you.

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Dec 15 2014
AOL Morning Rituals

An in-depth look at how people start their day and in particular, how media and technology fit into their morning routines.

Dec 10 2014
AOL On + Video Network Maximizes ROI

Brands maximize ROI by combining AOL On's premium inventory with the scale of Video Network.

Aug 10 2014
Live Advertising Drives Buzz for New Product Launch

Custom integrations break through the noise, driving awareness & consideration for new products

Jul 11 2014
Making the Switch: Checking Path to Purchase

Learn how checking account switchers choose their bank and how brands can influence the decision.

Jun 10 2014
Mobile for Market Research

As mobile continues to permeate consumers’ tech use, market researchers explore the use of mobile for data collection.

Jun 10 2014
Seasonal Insights

AOL’s tentpole studies uncover consumer behavior during key seasonal peaks for advertisers.

Jun 10 2014
Mega Audience Study

A comprehensive deep dive into 22 audiences across 9 categories reveals consumer online behavior, psychographics, ad effectiveness, and buying habits.

Jun 10 2014
Smartphone Path to Purchase

Learn how different types of smartphone shoppers evaluate brands, carriers & retailers to make their purchase decision.

Mar 31 2014
Beyond the Selfie: Millennial Women & Generation Revolution

AOL takes an in-depth look at millennial women to debunk the media stereotypes and reveal them as today's cultural revolutionaries.

 

Mar 30 2014
AOL Native Drives Social Engagement for Luxury Footwear Brand
Custom content improves advertiser perception, maintaining a positive content experience for consumers that drives intent.