Insights

Without insight, data is nothing more than numbers on a page. AOL finds the patterns hidden in the reports, so that you can put the data to work for you.

3D: Multi-Dimensional Multi-Platform

AOL's multi-platform study is an exploration into the value consumers place on multiple screens for both online content and advertising.

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Beyond the Selfie: Millennial Women & Generation Revolution

AOL takes an in-depth look at millennial women to debunk the media stereotypes and reveal them as today's cultural revolutionaries.

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Buying at Speed

This study uncovers how constant connectivity disrupts the notion of a traditional purchase journey and how technology and digital platforms empower and embolden shoppers today.

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Credit Card Acquisition

As part of our Path to Purchase series, AOL takes a look at the consumer mindset when considering, comparing and acquiring a new credit card. 

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Finance Optimism Index

The CBA/AOL Finance Optimism Index tracks Americans’ level of optimism about their personal finances.

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Idea Shift

As new technologies have changed our business, we've forgotten about the very thing that makes our business possible — the customer. How did this happen?

Making the Switch: Checking Path to Purchase

Learn how checking account switchers choose their bank and how brands can influence the decision.

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Mega Audience Study

A comprehensive deep dive into 22 audiences across 9 categories reveals consumer online behavior, psychographics, ad effectiveness, and buying habits.

Read the Blog Post about Moms

Read the Blog Post about Hispanics

Millennials #unfiltered

Millennials #unfiltered, AOL’s ongoing research initiative, delivers an unparalleled perspective on this rapidly evolving, uniquely digital audience.

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Mobile for Market Research

As mobile continues to permeate consumers’ tech use, market researchers explore the use of mobile for data collection.

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Mobile Moms, Mobile First

New research explores why moms of young kids use their smartphones more than anyone else.

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Pictela Moat Study

The IAB Portrait ad unit outperforms standard size units. But how does it fare when compared to other large formats?

Seasonal Insights

AOL’s tentpole studies uncover consumer behavior during key seasonal peaks for advertisers.

Read the Black Friday/Cyber Monday Blog Post

Read the Thanksgiving Blog Post

Read the Gift-Giving Blog Post

Seven Shades of Mobile

Using pioneering research methods, AOL and BBDO have uncovered various insights that run counter to traditional views about the use of smartphones.

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Short-Form, Big Impact

Do consumers perceive ads appearing within short-form video differently from those appearing with long-form video? What we learned may surprise you.

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Smartphone Path to Purchase

Learn how different types of smartphone shoppers evaluate brands, carriers & retailers to make their purchase decision.

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The Reverse Auto Purchase Funnel

AOL and Compete & Polk matched car buyers to prominent online shopping actions taken before purchase, effectively mapping the funnel in reverse.