Insights

Without insight, data is nothing more than numbers on a page. AOL finds the patterns hidden in the reports, so that you can put the data to work for you.

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Jul 21 2015
5 Reasons Why Mobile Video Works

Video advertising on mobile can be just as effective as on other screens—as long as it’s done right. Learn the 5 important findings from AOL’s latest research.

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Jul 14 2015
The Alchemy of Connection

In AOL's latest white paper, learn the data-driven approach to creating, integrating and measuring effective content programs based on the industry’s largest normative database of content marketing results.

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Apr 21 2015
Video Ad Attention Index

GRPs and impressions have been, and continue to be, the standard currency for advertisers to plan their TV and digital campaigns. However, the one measurement that these metrics cannot tell advertisers is if people are actually paying attention to the ads they are watching. AOL commissioned research from Nielsen to create the Attention Index, an AOL metric that measures the shift in consumers’ attention and accounts for its impact on ad effectiveness.

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Dec 15 2014
AOL Morning Rituals

An in-depth look at how people start their day and in particular, how media and technology fit into their morning routines.

Dec 10 2014
AOL On + Video Network Maximizes ROI

Brands maximize ROI by combining AOL On's premium inventory with the scale of Video Network.

Aug 10 2014
Live Advertising Drives Buzz for New Product Launch

Custom integrations break through the noise, driving awareness & consideration for new products

Jul 11 2014
Making the Switch: Checking Path to Purchase

Learn how checking account switchers choose their bank and how brands can influence the decision.

Jun 10 2014
Finance Optimism Index

The CBA/AOL Finance Optimism Index tracks Americans’ level of optimism about their personal finances.

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Jun 10 2014
Mobile for Market Research

As mobile continues to permeate consumers’ tech use, market researchers explore the use of mobile for data collection.

Jun 10 2014
Seasonal Insights

AOL’s tentpole studies uncover consumer behavior during key seasonal peaks for advertisers.