Without insight, data is nothing more than numbers on a page. AOL finds the patterns hidden in the reports, so that you can put the data to work for you.
GRPs and impressions have been, and continue to be, the standard currency for advertisers to plan their TV and digital campaigns. However, the one measurement that these metrics cannot tell advertisers is if people are actually paying attention to the ads they are watching. AOL commissioned research from Nielsen to create the Attention Index, an AOL metric that measures the shift in consumers’ attention and accounts for its impact on ad effectiveness.