Pushdown, an IAB Rising Star, is one of the most in-demand and highly adopted premium formats. Rather than covering content, this unit pushes the page down as it expands.
Pushdown allows you to combine attention-grabbing features with functionality to drive KPIs – like video, applications and content feeds that lead to specific actions. Want to really put on a show for consumers? Add rails to the mix for a Pushdown + Wallpaper takeover.