AOL Premium Formats
The Revolution Continues
From the company that introduced the revolutionary Project Devil to the web back in 2010 with the intent of making online advertising more beautiful, AOL is pleased to introduce its expanded format portfolio including 5 IAB Rising Stars and AOL Innovation originals.
The head-turning cast of Premium Ad Units are as follows:
- Billboard *
- Devil *
- Filmstrip *
- Sidekick *
- Pushdown + Wallpapers
These eight units comprise of the web’s most innovative display units that know how to create results for advertisers and fun content experiences for consumers.
And AOL Premium Formats is set up to scale these rich premium display solutions—90% of our sites can serve these ads with the ability for deep editorial content integrations on our premium content sites.
Our users are a high-quality and unique audience who love to spend on our sites:
- The median income of an AOL Inc. visitor is 76K – compared to Yahoo! (70K) and MSN (74K)
- Our AOL owned & operated sites reach 111.2M UVs each month—compared to Martini Media Network (83M)
- The average visitor to an AOL site spends 10.4 minutes per visit—compared to Yahoo! (9.3 minutes), MSN (6.1 minutes) and Martini Media (3.6 minutes)
Can’t wait to see how these formats can work for you? Click through the Format pages to get to know the new AOL Premium Formats family. And visit our Rich Media Showcase to see them in action.
* denotes IAB Rising Star
Source: ComScore Media Metrix, January 2013