LOFT

Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself to the top of the page as users scroll down.

Starting as either a 728x90 or 970x250 unit, Loft changes into a 970x45 banner that offers persistent messaging without being intrusive. In its anchored state, users can click to expand and see additional app-like content such as videos, maps and coupon downloads.

Built with HTML5 technology, Loft can travel seamlessly from desktops to tablets and mobile phones.

Recent Executions

Nestle Deliziosa | HuffPost
Nestle Deliziosa | HuffPost
Format: LOFT
Advertiser: Nestle (Deliziosa)
Vertical: CPG
Tags: ONE by AOL: Creative, one creative, 728x90, Loft, html5, Video, custom pins, hotspots
Avalon Waterways | HuffPost Travel
Avalon Waterways | HuffPost Travel
Format: LOFT
Vertical: Travel
Tags: 728x90, premium format, Video, ONE by AOL: Creative, gallery