LOFT

Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself to the top of the page as users scroll down.

Starting as either a 728x90 or 970x250 unit, Loft changes into a 970x45 banner that offers persistent messaging without being intrusive. In its anchored state, users can click to expand and see additional app-like content such as videos, maps and coupon downloads.

Built with HTML5 technology, Loft can travel seamlessly from desktops to tablets and mobile phones.

Recent Executions

Tide | HuffPost Healthy Living
Tide | HuffPost Healthy Living
Format: LOFT
Advertiser: P&G
Vertical: CPG
Tags: 728x90, premium format, expandable, ONE by AOL: Creative, gallery, Video
Tito's Handmade Vodka | HuffPost Main
Tito's Handmade Vodka | HuffPost Main
Format: LOFT
Tags: ONE by AOL: Creative, premium format, 970x250, Loft, html5, expandable, gallery, Video, image
Method | HuffPost Women
Method | HuffPost Women
Format: LOFT
Vertical: CPG
Tags: premium format, Video, ONE by AOL: Creative