LOFT

Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself to the top of the page as users scroll down.

Starting as either a 728x90 or 970x250 unit, Loft changes into a 970x45 banner that offers persistent messaging without being intrusive. In its anchored state, users can click to expand and see additional app-like content such as videos, maps and coupon downloads.

Built with HTML5 technology, Loft can travel seamlessly from desktops to tablets and mobile phones.

Recent Executions

B&G Foods | Huffpost Healthy Living
B&G Foods | Huffpost Healthy Living
Format: LOFT
Advertiser: B&G Foods
Tags: html5, one creative, Loft, billboard loft, Video, rm, custom
Celebrity Cruises | Huffpost Worldpost
Celebrity Cruises | Huffpost Worldpost
Format: LOFT
Advertiser: Celebrity Cruises
Vertical: Travel
Tags: html5, one creative, Loft, Video, custom, rm
Choose Energy | HuffPost Business
Choose Energy | HuffPost Business
Format: LOFT
Vertical: Education
Tags: 970x45, 728x90, Video, premium format, energy, ONE by AOL: Creative