AOL is proud to present its new portfolio of premium ad formats, named for one of the greatest men in the history of retail, and whose New York storefront we now call home. Introducing The Wanamaker Place Project.

The Wanamaker Place Project Homepage

Showcase your brand on one of the world's largest stages, the Homepage. Take advantage of our high-impact formats in a unique and engaging environment. Homepage Formats
Video Wall

Make an unforgettable impact with a Super Video Wall on the Homepage. This expandabl... more

Cross-Screen Display Formats

With an expansion format portfolio including multiple IAB Rising Stars, our offerings are designed to engaged and engineered to perform.


These multi-screen formats are fully functional across desktop and tablet. When built in HTML5 technology, our ads ensure your consumers can interact with your brand content anywhere.

Cross-Screen Display Formats Formats

One of the first ad units to overthrow the tyranny of standa... more

IAB Rising Star
Digital Billboard

AOL’s Digital Billboard is 970x250 pixels of always-on digital messaging. Unlike standard ... more

IAB Rising Star

Halo is a slightly smaller version of the Devil unit. It’s capable of the same functionali... more


Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself... more


Pushdown, an IAB Rising Star, is one of the most in-demand and highly adopted premium format... more

IAB Rising Star

Your customers are mobile, move there they move. AOL’s streamlined portfolio of mobile Premium Formats offer content-rich, interactive experiences that engage consumers with a broad range of innovative capabilities.


Built in HTML5 technology, our ads ensure your consumers can interact with your brand content anywhere.

Mobile Formats
Devil Full Page Flex

The Devil Full Page Flex serves as your main window to your mobile users. The unit works in ... more

IAB Rising Star
Mobile Interstitial

Mobile Interstitials are high impact units. T... more

Mobile Lightbox

High impact! The Mobile Lightbox makes a bold impression by becoming the central focus of th... more


Our native ad units allow clients to scale their content in formats that seamlessly flow into publishers’ site content. We can also help brands create shareable native content to increase visibility and drive social interaction.

Native Formats
HuffPost Native Brand Blog

Tap into the power of the HuffPost platform and establish a thought-leadership position on a... more

HuffPost Native Infographic

Create an engaging and visual representation of information or data with a custom Native Inf... more

HuffPost Native Listicle

The HuffPost Native Listicle aligns your brand messaging with relevant content in an easily ... more

HuffPost Native Lookbook

HuffPost Native Lookbook is great for brands that want to feature their products in a highly... more


Take pre-roll ad to the next level. Our premium video formats layers on interactivty, giving the user the opportunity to engage with the ad, creating a two way communication between a brand and the consumer. 

Video Formats
Branded Slate

Offers advertisers a... more

Linear Expandable

Deliveres an interactive, lean-forward consumer experience for any linear video placement. B... more

Recent Executions

BirchBox | Style Me Pretty
BirchBox | Style Me Pretty
Format: In-Banner
Advertiser: BirchBox
Vertical: Retail
Tags: ONE by AOL: Creative, 300x600, html5, gallery, image, social, Instagram
ProFlowers | AOL Homepages
ProFlowers | AOL Homepages
Advertiser: ProFlowers
Vertical: Retail
Tags: 970x250, premium format, tier 3, homepage
Johnson & Johnson Donate a Photo | HuffPost Education
Johnson & Johnson Donate a Photo | HuffPost Education
Format: In-Banner
Advertiser: Johnson & Johnson
Vertical: CPG
Tags: ONE by AOL: Creative, one creative, 300x250, html5, Video, image gallery, cross-device, hotspots