Formats

AOL is proud to present its new portfolio of premium ad formats, named for one of the greatest men in the history of retail, and whose New York storefront we now call home. Introducing The Wanamaker Place Project.

The Wanamaker Place Project

AOL.com Homepage

Showcase your brand on one of the world's largest stages, the AOL.com Homepage. Take advantage of our high-impact formats in a unique and engaging environment.

AOL.com Homepage Formats
3D Cubes

Grab your consumer's attention with our 3D Cubes morph on the AOL.com Homepage. This technol... more

Video Wall

Make an unforgettable impact with a Super Video Wall on the AOL.com Homepage. This expandabl... more

Desktop

With an expanded format portfolio including 5 IAB Rising Stars, our desktop offerings create scaled results for our advertisers and compelling content experiences for consumers.

Desktop Formats
Devil

One of the first ad units to overthrow the tyranny of standard display ads, and recognized b... more

IAB Rising Star
Digital Billboard

AOL’s Digital Billboard is 970x250 pixels of always-on digital messaging. Unlike standard ... more

IAB Rising Star
Filmstrip

The IAB Filmstrip ad was built with story-telling capabilities in mind. An immersive 300x600... more

IAB Rising Star
Footnote

The AOL Footnote begins as 500x100 host floater, then resolves into a 100x100 persistent lea... more

Halo

Halo is a slightly smaller version of the Devil unit. It’s capable of the same functionali... more

LOFT

Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself... more

Pushdown

Pushdown, an IAB Rising Star, is one of the most in-demand and highly adopted premium format... more

IAB Rising Star
Reactive Wallpaper

Surround the page with brand images and video stills to tell a more engaging story. Reactive... more

Wallpaper

Wallpapers surround the page’s content in a high-impact and beautiful way. A 728x90 header... more

Mobile

Our updated portfolio of premium mobile formats include four IAB Rising Stars and an AOL exclusive. These content-rich, interactive units engage consumers with a broad range of innovative capabilities.

Mobile Formats
Adhesion

Whether they’re multitasking at work or browsing on the couch, mobile consumers are likely... more

IAB Rising Star
Full Page Flex

Our new Full Page Flex format, another Mobile Rising Star, provides deep engagement that aut... more

IAB Rising Star
Mobile Filmstrip

The IAB Mobile Filmstrip ad was created with story-telling capabilities in mind. It’s a fu... more

IAB Rising Star
Mobile Footnote

Mobile Footnote is an extension of our popular desktop Footnote unit. Much like its counterp... more

Pull (Road Devil)

As an IAB Mobile Rising Star, the rich and highly interactive Pull unit has proven to be a s... more

IAB Rising Star
Multi-Screen

Our new line of multi-screen formats are fully functional across desktop, mobile and tablet displays. Built with HTML5 technology, these ads ensure your consumers can interact with your brand content anywhere.

Multi-Screen Formats
300x250 Anywhere

Created with HTML5, Pictela’s new Anywhere ad units travel seamlessly across desktop, mobi... more

Devil

One of the first ad units to overthrow the tyranny of standard display ads, and recognized b... more

IAB Rising Star
LOFT

Keep your message top-of-mind at the top of the page. AOL’s new Loft banner anchors itself... more

Native

Our native ad units allow clients to scale their content in formats that seamlessly flow into publishers’ site content. We can also help brands create shareable native content to increase visibility and drive social interaction.

Native Formats
HuffPost Native Brand Blog

Tap into the power of the HuffPost platform and establish a thought-leadership position on a... more

HuffPost Native Infographic

Create an engaging and visual representation of information or data with a custom Native Inf... more

HuffPost Native Listicle

The HuffPost Native Listicle aligns your brand messaging with relevant content in an easily ... more

HuffPost Native Lookbook

HuffPost Native Lookbook is great for brands that want to feature their products in a highly... more

Video

We’ve pulled together the most interactive ad formats in the industry to give you effective ways to achieve your brand objectives from pre-roll and beyond. View more video ad formats on The AOL On Network site.

Video Formats
Slide & Skip

Win over consumers and ensure brand message exposure with this interactive video ad format. ... more

Spot On

Promote deep engagement with your branded content through this native advertising unit. When... more

Recent Executions

Swanson Why I Cook
Swanson Why I Cook
Format: Devil
Advertiser: swanson
Vertical: CPG
Tags: facebook, product gallery, hotspots, Recipes, Video
Jell-O Pudding
Jell-O Pudding
Advertiser: Jell-O
Vertical: CPG
Tags: anywhere, html5, multiscreen, images, media gallery
Start Streaming Now
Start Streaming Now
Advertiser: Netflix
Vertical: Entertainment
Tags: reactive, sign-ups, subscriptions