Aug 17 2016
WEBINAR RECAP: The Myths and Realities of the App Economy in 2016
Wrap your head around this: 88% of consumers’ mobile screen time is spent in apps, yet many marketers have not fully embraced this channel as a means to engage with their users.
Check out this webinar where Andrew Moore, Vice President, International Demand, ONE by AOL: Publishers, walks through the state of the mobile app economy, and is then joined by Gabrielle Heyman, Head of Global Ad Sales at Zynga, as they dispel lingering myths and discuss the realities of this growing ecosystem.
Got questions? Reach out to your account team, or contact us with any questions on how AOL can help you succeed in this space.