MapQuest

• 54% Female /48% Male
• 42% of MapQuest users make more than $75K+ per year
• Reach 1 in 6 internet users on MapQuest.com - the 27th most trafficked site on the web
• MapQuest Mobile is ranked 2nd in the Maps & Directions category, offering free voice-guided navigation
• MapQuest Mobile has 14.3M unique visitors (+29.7% Y/Y)
• MapQuest Mobile is 16th Most Popular Mobile Brand overall

A go-to resource for travel enthusiats: 

• MQ is a top destination for helping people plan and navigate their road trips; 2nd only to Expedia (Mandala Travel Research, 2011)
• MapQuest users spend more time on the site than any other mapping site, averaging 3.5min per visit in May 2012
• For both the local traveler and the long-distance trip planner, MapQuest is the original “where to go and how to get there” resource that lets users discover the best things along the way. 

New user targeting capabilities:

• Sophisticated targeting options across all products and platforms
• Internal search logs yield relevant data to glean insights into when, where, and how users are engaged on MapQuest