It all starts here
AOL.com delivers the most important, interesting, and fun stories to 12.4M people each day.
Life starts here:
AOL.com offers easy, curated, seamless multi-platform access to must have content, communications, and apps.
Stories start here:
We find the most important news, compelling personal features, transformative moments, and pop cultural events and trends.
Conversations start here:
Our Poparati audience talks about the trends, social media, and the hottest brands.
Insights start here:
We bring science to the art of programming to know what the audience wants, and use it to develop strong data oriented advertiser solutions.
Results start here:
Our innovative ad solutions can launch new products, drive sales events, distribute content/offers, and activate valuable audiences.
About our audience:
Valueable: The AOL.com audience is affluent and willing to spend for quality. It’s also well-balanced, matching the internet demographic at large.
- 12.7MM Daily UVs
- 35% is under the age of 35 years old
Influential: Influence the influencers. The AOL.com is ahead of the curve, sharing opinions with friends and family and setting trends.
- AOL.com users are 57% more likely to search for style, beauty and fashion trends (vs. 33% for MSN and 19% for Yahoo)
Engaged: The AOL audience is constantly looking for the best stories on the web, whether articles or video, and return to our Homepage often to find them:
- AOL.com users visit nearly 32 times each month – more often than other portal
- AOL.com users watch 96 minutes of video watch month (over 20x as much as other portals)
- AOL.com users are 22% more likely to pay attention to and sometimes click on online ads
Sources: AOL Internal data 1 comScore Media Metrix, June 2012