AOL Mail

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Don’t call it a comeback

AOL Mail is the starting point to users’ days and a property where people come back again and again—we lead all competitors in average daily visits per visitor.

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Reach a high-quality, engaged audience:
  • 24.7M Monthly UVs
  • 11.6 Average Minutes per Visit each Month – that is more than 3x more then GMAIL
  • 42% of the AOL Mail audience is between the ages of 18 and 44
  • AOL Mail users visit on average of over 3 visits more than Yahoo! Mail
  • We have the same Average Daily Visitors as Hotmail 
AOL Mail Audience is extremely affluent:

The AOL Mail Audience indexes at the highest Household Income brackets against all Mail competitors.

Household Income over $75,000:

  • AOL Mail: 44.0%
  • GMAIL: 43.3%
  • Hotmail: 36.6%
  • Yahoo! Mail: 34.9%
Advertise among the most engaged audience on the web:
  • AOL Mail users visit an average of 23.1 times per visitor – that is over 3 times more then Yahoo! Mail (at 19.9 visits), 5 more times then GMAIL (at 17.2 visits) and close to 2X that of Hotmail users (at 12.8 visits).

Sources: ComScore Media & Plan Metrix March 2012; AOL Internal Data

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