Don’t call it a comeback
AOL Mail is the starting point to users’ days and a property where people come back again and again—we lead all competitors in average daily visits per visitor.
Reach a high-quality, engaged audience:
- 24.7M Monthly UVs
- 11.6 Average Minutes per Visit each Month – that is more than 3x more then GMAIL
- 42% of the AOL Mail audience is between the ages of 18 and 44
- AOL Mail users visit on average of over 3 visits more than Yahoo! Mail
- We have the same Average Daily Visitors as Hotmail
AOL Mail Audience is extremely affluent:
The AOL Mail Audience indexes at the highest Household Income brackets against all Mail competitors.
Household Income over $75,000:
- AOL Mail: 44.0%
- GMAIL: 43.3%
- Hotmail: 36.6%
- Yahoo! Mail: 34.9%
Advertise among the most engaged audience on the web:
- AOL Mail users visit an average of 23.1 times per visitor – that is over 3 times more then Yahoo! Mail (at 19.9 visits), 5 more times then GMAIL (at 17.2 visits) and close to 2X that of Hotmail users (at 12.8 visits).
Sources: ComScore Media & Plan Metrix March 2012; AOL Internal Data