AOL Autos
Connects carmakers to 10MM+ users at any stage of the car buying process.
AOL Autos helps consumers make automotive decisions with the confidence of an expert.
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About our audience:
- Nearly 8.2M users come to AOL Autos every month.
- More than 25% of visitors to AOL Autos plan to lease or buy a vehicle in the next six months.1
- AOL Autos visitors come to research new makes and models of the latest cars.
- 10.3MM Monthly UVs
- 2x the mobile audience of eBay Motors and MSN Autos
- 58% male/42% female audience
- 24% stay on the site for over 5 minutes
- 95% of the audience is unduplicated with other in-market sites1
- Over-index on high HHI, 29% at $100K+
Exclusive, original content for in-market shoppers:
AOL Autos brings shoppers the latest industry news and insights into what car will best suit your needs:
- With decades of experience, our industry experts deliver simple and effective shopping tools for new and used vehicles. Experts also offer advice to current auto owners on repairs and have written for multiple publications including USA Today, The Wall Street Journal, AP, Dow Jones and The New York Times
- Staff reporters are frequent analysts on CNN, CNBC, MSNBC, NPR, PBS and Fox Business News
Award-winning, unique video:
TRANSLOGIC is an original and award winning program that brings off-beat topics and unique transportation technology to life through high-quality video:
- 2011 Highlights: an interview with SpaceX and Tesla Motors founder/ Elon Musk and a demo of a water-powered jetpack.
- 2012 Topics: Electric car coverage, a trip across the pond to western Europe, SEMA, and the auto shows
Source : ComScore Media Metrix March 2012; AOL Internal Data; Nielsen @Plan Rel. 4, 2011