AOL was all over CES 201 in Las Vegas, Jan 10-13th. Engadget was back as the “Official Online New Source of CES”, while TechCrunch and AOL Autos also provided exclusive coverage from their unique perspectives.
This year, for the first time, AOL brought our world-class studio team to the conference. AOL Studios, which produces segments such as celebrity interviews for Moviefone and live concerts for Spinner, brought the stage to the main lobby of CES giving the over 150,000 attendees the chance to watch live interviews and demos as they were streamed across AOL HPMG sites.
Much of CES coverage, including that by AOL, focuses on the consumer and the consumer product. But what about the billions of marketing dollars that goes into researching, developing and ultimately bringing these products to market? AOL Advertising believe there is a need and opportunity to address the industry from the point of view of marketers– the people whose insights, ideas and understandings drive support for and access to the latest trends and opportunities.
So for the first time at CES, AOL Advertising gave business leaders the chance to weigh in on the key trends and product announcements at CES. Up first, AOL Mobile's Mandar Shinde interviews some of the biggest and brightest names in mobile.