Jan 13 2015
AOL and The Ipsos Girls' Lounge Partner at CES
AOL leaned into our mission of culture and code at CES, reinforcing our commitment to video, programmatic, premium content and women’s leadership. We brought our mission to life by partnering with The Ipsos Girls’ Lounge, the go-to destination for some of the largest industry conferences in the advertising, marketing, media, research and technology space, on a full day of programming.
“Cracking the Code to Doing it All” featured Allie Kline, CMO, AOL, and senior female leaders: Meredith Kopit Levien, EVP, Advertising, The New York Times; Shelley Zalis, CEO, Ipsos OTX; Kristin Lemkau, CMO, JPMorgan Chase; Carolyn Everson, VP, Global Marketing Solutions, Facebook; Tina Daniels, Head of Global Platforms & Publisher Marketing, Google; Nadine McHugh, SVP Omni Media, Strategic Investments & Creative Solutions, L’Oreal; Lisa Archambault, Head of Demand Generation Marketing, Zappos, Lisa Sugar, Founder & Editor-in-Chief, POPSUGAR; and Kim Kelleher, VP and Publisher, Wired. The panelists discussed the notion of “doing it all,” managing life’s obstacles, and how they would advise their 16-year-old self.
On the Showroom Floor
Barb Dybwad, Director of New Business Development at Engadget, led a Girls Only Tech Tour at CES that highlighted the smart appliances positioned to change the home lifestyle. Dybwad offered commentary on how the closed ecosystem would be a challenge to overcome. Imagine your Apple operating system not being able to “talk” to your Samsung TV or your LG refrigerator.
“Making Technical Women Visible” presented by MAKERS featured Megan Smith, U.S. CTO; Shelley Zalis, CEO, Ipsos OTX; Dyllan McGee, founder of MAKERS, and Maureen Sullivan, President of AOL.com and Lifestyle Brands. Zalis started the conversation on getting more girls involved in STEM (Science, Technology, Engineering and Math) and STEAM (A for Arts). She brought a dozen girls from the Genesis Program for Innovation at the YULA School to the conference, where they created a prosthetic arm to be donated.
McGee showcased both Megan’s MAKERS story and that of Katherine Johnson, the NASA Mathematician who calculated the trajectory for the space flight of Alan Shepard, the first American in space; John Glenn, the first American to orbit earth; and Apollo 11, the first human mission to the moon.
Smith shared multiple examples throughout history where women have been written out or not included: Joanna Hoffman the fifth member of the Macintosh developer team makes no appearance in the 2013 film “Jobs,” which depicts Steve Jobs’ life and the development of Macintosh. She also included a trailer for the movie “The Imitation Game,” starring Keira Knightley who portrays Joan Clarke, the English cryptanalyst best known for her work at Bletchley Park during World War II. Smith shared that at the peak of the code-breaking efforts, over 12,000 personnel were assigned to work at Bletchley; 80% were women.
AOL and The Ipsos’ Girls Lounge opened the conversation to hundreds of influential women in the industry to activate change, lead and inspire. AOL and MAKERS are committed to sharing the untold stories of women across STEAM, recognizing the female trailblazers of today.
For more on MAKERS, click here.
For more information on The Ipsos Girls' Lounge, read their profile on AdAge.