Advertising Week 2013

Sep 23 2013

Chief Marketing Officer, AOL Advertising

Advertising Week 2013

This year, AOL has big plans for Advertising Week, the largest industry event for advertisers and brands.

We kicked it off last Thursday with a blow-out event launching The Wanamaker Place Project, an ad innovation platform and architecture that, in the spirit of John Wanamaker himself, redefines the customer experience. Our portfolio of ad products spans across rich media, native ads, mobile and multi-screen units, and is designed to further the potential and impact of advertising for brand marketers.

And that’s not all. AOL Networks introduces the advertising industry's inaugural Programmatic Upfront, starting at 5pm this evening. Tim Armstrong and Bob Lord will open the milestone event, which will be attended by over 800 digital and traditional marketers (not to mention investors, industry analysts and dozens of reporters) with his thoughts on programmatic and its impact on digital advertising. The program will provide insights for advertising agencies and brands as they better understand the infinite possibilities that will become available for creativity as we add technology, data and automation into the mix.

In addition to the Programmatic Upfront, AOL will blanket the week on panels, client meetings, spreading the word about the brand, content, consumer experiences, creativity and disruption. Take a moment to review AOL’s day-by-day plans for the week below; for more details click here.


· Tim Armstrong: interviewed by editor of Fast Company

· David Shing: panelist, Ad Council/Google panel, "The Art of Building Your Brand Online

· Susan Lyne: presenter, "Content is Entertainment" at concurrent conference IAB MIXX

· Bob Lord: panelist, "Wired Leadership" · Dave Jacobs: panelist, "Is Programmatic Strangling Premium?"

· Roy Sekoff, panelist,, "Social Media Driving Political Change"

· Susan Lyne, panel moderator, "Live Life Live"

· Maureen Sullivan, panelist "4As Competitive Edge Series" about innovative practices for business optimization


· Ran Harnevo: panelist, "Big Bang Video"

· Frank Besteiro: panelist, "Digital Content Newfronts: Hit, Miss or Just a Front?"

· Jim Norton: panelist, "Masters of Monetization"


· Mike Hogan: moderator, "HuffPost Kings of Content"

· Peter Goodman: moderator, "Digital Planet: Is the Web an Enabler or Destroyer of Forein News?"

· Arianna Huffington: presenter, "The Third Metric"


· Jimmy Maymann: panelist, "The Future of News Leadership Breakfast"

· Scott Kelliher: moderator, TechCrunch Panel

· Ran Harnevo: panelist, "Video Everywhere"


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