Retail

Go from click click to cha-ching

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Enjoy the sound of a cash register ringing? Now there's a way to make the same music with a computer mouse. AOL Advertising has a whole slew of ways to help you boost awareness, build loyalty, get people into the stores – and increase sales. Sounds pretty good, doesn’t it?

Retail

Related brands

Fast Facts

Coming in droves. AOL Advertising is #1 with women 18+, reaching 79.3 million (that’s 92% online) per month.
Clicking for clothes. AOL Shopping users are 51% more likely to buy clothing online, higher than Google Product Search, Yahoo! Shopping, and Bing Shopping users.
Buying offline. WalletPop users are 2x more likely to shop online but buy offline.
Ready to spend. Compared to MSN and Yahoo!, an AOL visitor is more likely to:

- Spend $7,500+ on home remodeling
- Spend $1,000+ on children’s toys & games
- Spend $500+ on health & beauty aids
- Spend $250+ on sport jackets for men
- Spend $100+ on designer jeans for women

Sources: comScore June 2010 and MRI Doublebase 2009

Targeting

Let us show you how to connect with more shoppers, more effectively, more efficiently. 

Build awareness
  • Make an impact – Whether you’re seeking to build your retail brand image or promote a major sale, you can reach the masses with high-impact ads on the Advertising.com network, AIM, AOL.com and AOL Mail.
  • Target locations – Use geographic targeting to find new customers by state, DMA or zip code.
  • Get local – Connect with shoppers by integrating your message into our local content sites, Patch and City’s Best.
  • Cozy up to relevant content – Speak to consumers while they’re engaged in their favorite content, on sites like AisleDash, Games.com, Holidash and Paw Nation.
  • Try video – Create an emotional connection using high-quality, low-cost videos produced by our video production house, StudioNow.
Drive in-store and online traffic
  • Use targeted links – Place targeted text links through the pay-per-click targeted ad network, AOL Sponsored Listings.
  • Give them directions – Literally drive customers to your front door with MapQuest Store Locator.
  • Promote, promote, promote – Utilize the award-winning AOL Advertising Promotions team to build turnkey sweepstakes, themed contests and custom micro-sites.
Increase retail sales
  • Find key audiences – Target high intent, in-market shoppers:  Our newly enhanced audience behaviors offer 50+ granular shopper segments, including Car Audio, Mens Apparel and Ring Shoppers.
  • From browsers to buyers – Turn interested shoppers into actual customers: Leadback allows you to re-market to your website visitors that have not made a purchase.
  • Get what you pay for – Pay only for ads that deliver results with performance marketing solutions powered by Advertising.com’s optimization technology, AdLearn.
Establish customer loyalty
  • Reward the loyalists – Upsell exisiting customers with database match targeting.  
Optimize your ROI
  • Get better performance – Let us help you deliver greater ROI with Advertising.com’s optimization technology and innovative performance measurement tools. 
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