The changing face of the internet
Multiculturalism is an increasingly important part of our everyday lives. America’s changing demographics are a dynamic force online, and AOL keeps pace by providing news and information relevant to these growing audiences across all of our brands. Plus, several of our brands are programmed specifically for Hispanics and African Americans, and actively pursue stories that may not appear in mainstream media.
- Engaging content: Multicultural users spend over 17 minutes a day on AOL brands.*
- Vocal community: Stories on HuffPost Black Voices, Latino Voices and Voces regularly receive thousands of comments.**
- Broad reach: AOL Advertising reaches 86% of all African American and Hispanic users on the web.*
Source: comScore Media Metrix, February 2013*; AOL Internal 2013.
(Multicultural defined as Hispanic/Spanish Origin/descent OR Black/African American OR American Indian/Alaska Native OR Native Hawaiian/Pacific Islander OR Asian OR Other Race.)