Multicultural

The changing face of the internet

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Multiculturalism is an increasingly important part of our everyday lives. America’s changing demographics are a dynamic force online as well, and AOL is keeping pace by providing news and information relevant to these growing audiences across all our sites. Plus, several of our sites are programmed specifically for Hispanics and African Americans, and actively pursue stories that may not appear in mainstream media.

Multicultural

Related brands

Fast Facts

  • Growing audience. AOL sites reach 17.1M multicultural users each month
  • Engaging content. Multicultural users spend 11.4 minutes a day on AOL sites.
  • Vocal community. Stories on HuffPost Black Voices, Latino Voices and AOL Latino regularly receive thousands of comments
  • Broad reach. AOL Advertising reaches 93% of all multicultural users on the web

Source: ComScore Plan Metrix, September 2011

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Behavioral

Target consumers based on their interests.

  • Spanish Language Audience
  • Auto Intender. In-market car, truck or motorcycle shoppers who are looking for specific makes and models. They read reviews, look at pricing and features, and research financing options.
  • Die Hard Sports Fan. Dedicated fans who follow professional and collegiate sports, stay on top of player rankings, and shop for sports memorabilia.
  • Entertainment Buffs. People who follow the latest news about celebrities, movies, music and soaps. They purchase DVDs, music and video games online and also take an active interest in memorabilia.
  • Money Minders. Affluent, older individuals who are seeking online financial advice, checking the performance of their investments, getting tax advice, planning their retirement and researching insurance options.
  • Moviegoers. Movie buffs who read the latest reviews, follow celebrity gossip and purchase tickets/DVDs online.
  • Travelers. Personal and business travelers who are interested in travel advice and deals. They use the internet to purchase airline tickets, book accommodations, make car reservations and research financing options.
  • AOL Latino Household Roster. Targets all AOL members qualified by an indication that someone in the household is of Latino ethnicity based on third-party inference logic, Census data, ethnic research and geocentric factors
Accurate

Pinpoint your customers with other powerful targeting solutions:

  • Target Hispanic households most likely to purchase specific products or brands.
  • Target Hispanics who visited the Spanish-language version of AOL.com
  • Target individuals who have set their browser language setting to Spanish.
  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find African American households that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you're sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal African American audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find AOL members who have selected the AOL Black Voices Welcome Screen as their homepage option, or who have indicated (through third party data) that someone in their household is of African American ethnicity (Audience Rosters).

Source: comScore, 2010.

 

 

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