Moms
We reach the most Moms on the web. Why not give your brand some motherly love?
AOL knows Moms and digital content. Every day, more than 91% of Moms online turn to AOL brands and our Advertising.com network. It's no secret that moms love us. We've always had a deep connection and appreciation for all that they do while embracing their individuality.
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Fast Facts
AOL partnered with Bovitz Inc. (2011) to conduct a proprietary research study that identified seven unique and targetable Mom segments. Our premium content is fueled by the knowledge these distinct styles of Moms provided us:
Social Expressionista : Creative and community-oriented, this Mom turns to her social networks in order to express her views, cultivate her creativity, and share her latest projects. She’s a Mom that will add rich dialogue to your brand community.
Alpha Trendsetter: The “IT” mom all the other moms look up to - both stylish and savvy. But, this Mom is not frivolous. She understands she can always be better so she works hard to arm herself with the latest information on everything as a Woman and a Mom. Plug this Mom in to knowledge.
Shopsessive: Shopping is this Mom’s favorite activity. She may be a bit of a ‘product know-it-all’ but she actively shares her expert knowledge on ALL the latest, and kid-friendly, products with everyone around her. She is your brand’s best advocate.
Businesswired: Classic and sophisticated, this Mom balances life as a business woman and a mom. She’s online for work and to stay connected to home. She goes offline when she is with her family. She also has a penchant for the more luxurious things in life. Help her keep her work life balance.
Momcentric: Being a mom means everything to her. She strives to be the best mom she can be. Everything she does, she does with her kids in mind. Connect with her through parenting tools and advice.
Intelligentle: Simple, practical and informed describes this mom best. She and her family actively contribute to bettering the environment by living eco-friendly and globally, nationally, and locally conscious. Activate her participation through causes that move her.
Spiritual Provider: This mom is traditional and spiritual. She takes pride in being a positive and responsible provider for her family – managing the home and the family budget. Sometimes she’s so focused on being a good provider, she forgets about herself. Help her unwind online.
Source: comScore Media Metrix, February 2013*; AOL Women’s Segmentation, Attitude & Usage surveys, March, July 2011**; comScore Video Metrix, February 2013***. (Moms defined as: Women 18+ w/kid(s) in HH.)
To learn more, please download the full research presentation here or email us at sales@teamaol.com.
