Boomers
The big boom
Baby Boomers continue to be a huge influence on American society, driving everything from the economy to popular trends. But although they’re one of the most active generations online – accounting for roughly one-third of all traffic – they don’t feel the web is geared to their needs. But AOL is out to change all that. After all, we’re the ones who got them online in the first place.
Related brands
Fast Facts
They love it here. AOL Advertising reaches the most boomers online: 94%.
They’re money-wise. Over 4.3M Boomers visit AOL’s Finance Super Channel each month, including sites like DailyFinance and AOL Small Business.
They stick around. Boomers spend nearly 28 minutes per day on AOL sites.
They like to save. Boomers on Shortcuts.com view over 3 pages each day.
They’re film buffs. Moviefone reaches nearly 5M boomers each month.
Targeting
Contextual
Target consumers within relevant websites on Advertising.com's content channels.
- Business/Finance
- Real Estate
- News
Audience Behaviors
- Business Decision Maker: Audience segment of individuals who take an active interest in business news and strategy. They follow financial markets for industries such as technology or healthcare, and command significant spending power.
- Business IT Influencer: Audience segment of business professionals who inform their employer's strategy on enterprise software technology solutions.
- Business Traveler: Audience segment of business travelers interested in flights, accommodations, or car reservations online.
- Retirement Planner: Audience segment of retirement-focused adults who are actively reading information about retirement planning and researching retirement investment products.
- Tax Audience: Audience segment of people interested in tax advice and services, including online tax preparation software.
Audience Extensions
Reach a specific set of AOL Media users outside of that content across AOL Media.
- Money & Finance
- Small Business
- Real Estate
- Rosters
Accurate
Pinpoint your customers with other powerful targeting solutions:
- Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
- Find households with Early (1946-1955) or Late Boomers (1956-1954) that have the greatest propensity to purchase specific products or brands (MRI/Mosaic Lifestyle Clusters).
- If you're sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
- Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
- Find people who are searching for information about finance.
- Explicitly target households with the Boomer age group (Age/Gender Targeting).
