The big boom
Baby Boomers continue to be a huge influence on American society, driving everything from the economy to popular trends. Although they’re one of the most active generations online – accounting for roughly one-third of all traffic – they sometimes feel neglected by what the web has to offer.
AOL is about to change all that. After all, we’re the ones who got them online in the first place.
- They love it here: AOL Advertising reaches the most boomers online: 89% and spend over 27 minutes per day on our brands,
- They’re money-wise: Over 9.9M Boomers visit the AOL Money and Finance brands each month, including brands like Daily Finance and AOL Small Business.
- Reel time enthusiasts: Moviefone reaches over 6.8M boomers each month.
Source: comScore Media Metrix, March 2013 (Boomer defined as Adults 50+).