Autos

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Finding the perfect set of wheels can be tricky business. Trickier still is finding car buyers as they dart all over the internet, comparing everything from the best gas mileage to the sickest rims. We can show you how to deliver your message to this mercurial bunch. Why not ride with us?

Autos

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Fast Facts

AOL Advertising reaches 93.4% of adults who have searched for new car information online within the last 6 months.*

On average, AOL visitors spent more on their recent automobile purchase/lease than MSN Yahoo visitors. **

66.9% of AOL users research and compare vehicles before making a purchase decision.**

Compared to MSN & Yahoo visitors, AOL visitors are more likely to be influential auto consumers. (Index 126)**

PC Magazine named Autoblog one of the 50 best blogs of 2009.

Source:  *comScore PlanMetrix, June, 2011; **MRI Doublebase 2010

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual

Target consumers within relevant websites across the Advertising.com network.

Behavioral

Target consumers based on their interests:

  • Auto intenders. People who have shown an interest in purchasing a new car, such as comparing prices, reading reviews and visiting dealer and manufacturer sites.
Accurate

Pinpoint your customers with other powerful targeting solutions:

  • Target users within households using advertiser and syndicated offline data (eAddressable).
  • Cross-sell or up-sell to your existing offline customer base (Custom Database Match).
  • Target users who exhibit similar characteristics to yours or other high-valued audiences (Look-Alike Modeling).
  • Link online ads to offline sales and measure vehicles purchased by prospects exposed to online advertising. (Target2Measure).
  • Target users within lifestyle clusters that demonstrate a propensity to use certain vehicles or identify with certain attitudes (MRI Lifestyle Clusters).
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