Affluents
Money talks. It also uses the internet.
Living the good life requires more than just money. They've got to be able to keep and build on what you’ve earned. They need to be able to tell high quality from merely high prices. And they need information you can rely on to help them do all that their success has made possible. So when they’re online, more affluents trust AOL to help them make living the good life what it’s supposed to be – good.
Related brands
Fast Facts
The money trail leads here. AOL Advertising reaches the most affluents online: 88%.
They spend more than money. Affluents spend over 26 minutes per day on AOL sites.
They’re looking good. Nearly 3.7M affluents visit sites in AOL’s Women’s Lifestyle Super Channel, including StyleList for fashion and beauty trends and advice.
Source: comScore Media Metrix, April 2010
Targeting
Contextual
Target consumers within relevant websites on Advertising.com's content channels:
- Business/Finance
- Real Estate
- News
Audience Behaviors
- Affluent: Audience segment of people who have a Household Income of over $100K+.
- Small Business Owner: Audience segment of Small Business professionals who research and shop for office real estate, healthcare plans, and office and computer equipment.
- Investors: Audience segment of affluent individuals who actively seek financial advice, read business news, evaluate stocks, and often conduct trades on the Web.
- Money Minder: Audience segment of individuals who seek financial advice online to increase the performance of their personal investments, get tax advice, plan their retirement, or research insurance options.
- Real Estate Intender: Audience segment of in-market home buyers, renters and sellers looking at classified listings and financing options.
Audience Extensions
Reach a specific set of AOL Media users outside of that content across AOL Media.
- Money & Finance
- Small Business
- Real Estate
- Rosters
- Pinpoint your customers with other powerful targeting solutions:
- Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
- Find households earning a specific household income (MRI/Mosaic Lifestyle Clusters).
- If you're sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
- Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
- Find people who are searching for information about finance and business.