Money talks. It also uses the internet.
Living the good life requires more than just money. Affluents need to be able to keep and build on what they’ve earned. They need to be able to tell high quality from merely high prices. And they need information they can rely on to help them do all that their success has made possible. So when they’re online, more Affluents trust AOL to help them make living the good life what it’s supposed to be – good.
- The money trail leads here: AOL Advertising reaches the most Affluents online: 84%.
- Time is money: Affluents spend over 20 minutes per day on AOL brands.
- Looking good: Nearly 2.5M Affluents visit brands in AOL’s StyleList network, including StyleList and HuffPost Style, for fashion, beauty trends and advice.
Source: comScore Media Metrix, March 2013. (Affluents defined as HHI of $100K+.)