Audiences

AOL sites attract a wide range of dynamic and influential audiences. So when you pair your brand’s message with our content, you get powerful results.
It’s that simple.

50+

People over the age of 50 are some of most active online today. Voracious consumers of a wide variety of content, this influential audience turns to AOL for expertise and opinion on topics including the news, lifestyle and finance.

Did you know?
61.6M Adults 50+ visit AOL Advertising each month.
comScore Media Metrix April 2014
AOL Advertising reaches 86% of Adults 50+ online.
comScore Media Metrix April 2014
Adults 50+ visit 17.8 pages per day when visiting AOL properties.
comScore Media Metrix April 2014
Affluents

When it comes to lifestyle and financial matters, Affluent individuals trust AOL. They keep themselves current with our news and business coverage, and seek out our expertise in matters of wealth management, investments and all things luxury.

Did you know?
84.3M Affluent adults visit AOL Advertising each month.
comScore Media Metrix April 2014
AOL Advertising reaches 77% of Affluent adults on the web.
comScore Media Metrix April 2014
Affluent adults spend 16 minutes per day when visiting AOL properties.
comScore Media Metrix April 2014
Men

AOL knows that Men are a far more diverse lot than the one-dimensional caricatures they’re made out to be. From the alpha male to the artist, AOL’s brands cater to the modern man.

Did you know?
84M Men visit AOL Advertising each month.
comScore Media Metrix April 2014
AOL Advertising reaches 75% of Men online.
comScore Media Metrix April 2014
Men visit 16 pages per day when visiting AOL properties.
comScore Media Metrix April 2014
Millennials

It’s hardly surprising that the first generation of digital natives is one of its most engaged online audiences. And every month, 53M of them visit at least one AOL site to discover, share and discuss content.

Did you know?
47.4M Millennials visit AOL Advertising each month.
comScore Media Metrix April 2014
AOL Advertising reaches 79% of Millennials online.
comScore Media Metrix April 2014
Millennials visit 16 pages per day when visiting AOL properties.
comScore Media Metrix April 2014
Moms

Moms control more than $4T in spending, making them the most powerful consumer population by a wide margin. AOL gives them the content they need to make informed choices for their families – and themselves.

Did you know?
46.6M Moms visit AOL Advertising each month.
comScore Media Metrix April 2014
AOL Advertising reaches 76% of Moms online.
comScore Media Metrix April 2014
Moms visit 16.5 pages per day when visiting AOL properties.
comScore Media Metrix April 2014
Multicultural
Distinct new voices are effecting every facet of American life. All AOL sites feature content relevant to these growing demographics, including Latin-American, LGBT and African-American audiences.
Did you know?
AOL Advertising reaches 84% of African-Americans and 73% of Hispanics online.
comScore Media Metrix March 2014
AOL reaches 73% of the LGBT community online.
comScore Media Metrix March 2014
The LGBT community spends 17 minutes per day when visiting AOL properties.
comScore Media Metrix March 2014
HuffPost Gay Voices is the #1 LGBT site on the web.
comScore December 2013
Women

There is no modern consumer group more dynamic than Women--80M of them visit our sites every day. AOL has what you need to give Women what they want.

Did you know?
91.2M Women visit AOL Advertising each month.
comScore Media Metrix April 2014
AOL Advertising reaches 79% of Women on the web.
comScore Media Metrix April 2014
Women spend 17 minutes per day when visiting AOL properties.
comScore Media Metrix April 2014