Trevor Kaufman serves as CEO of Possible, where he is responsible for global strategy and management, and directing the firm toward future innovation.
Trevor has played a fundamental role in the evolution of digital marketing, focusing on creating experiences consumers seek out rather than advertising they seek to avoid. Prior to Possible he was CEO of Schematic, building the agency from a staff of six to more than 350 employees across eight offices.
Under his leadership, Schematic was recognized as one of the industry’s most innovative agencies by both AdWeek and Advertising Age, winning plaudits for its high-profile work for brands such as Microsoft, Target, Dell, Sony Ericsson, NBCUniversal, Comcast and Nokia. Trevor led the sale of Schematic to WPP Group in 2007 while retaining his position as agency CEO.
Before Schematic, Trevor founded and served as co-CEO of Kaufman Patricof Enterprises, a New York-based web design and consulting firm backed by Grey Advertising. Trevor has won numerous awards, among them an Emmy for putting the Beijing Olympics online – the first time in history that the public could watch every minute of every Olympic event. He was also selected for the 2010 Media All-Stars.