Tim Spengler

President, North America

Initiative

What are you reading right now?
The Tipping Point and The Birth Order Book

What person has been the biggest influence on your career?
1) Former IPG Media head Mark Rosenthal - he told me I could be President of the Company
2) Richard Beaven promoted me to it 2 years later and constantly challenges me to be better now.

What brand do you admire the most, past or present?
Consumer standpoint Adidas.

What’s your go-to late night snack?
Wife’s home baked everything

If you could have a superpower, what would it be?
No need for sleep!

What is your favorite quote?
Have two of them; 1) "Teams win Championships” and , 2) "Doing the same thing over and over again and expecting a different result......the definition of insanity"

Tim oversees North American operations for Initiative, with a particular focus on developing media, marketing and digital capabilities. By combining the agency’s media expertise with research and technology, he leads the company’s efforts to help marketers engage consumers, grow brands and build business in the converging media landscape.

Tim spearheaded Initiative's successful restructuring into a consolidated unit, transforming the agency into a media, marketing and digital force. Already an Adweek "Media All-Star" and Advertising Age "Media Maven", Tim was recently named "Media Executive of the Year" by TV Week.

Tim lives in Connecticut with his wife and their three children.