Tribal DDB Worldwide
Paul Gunning is a leader in the interactive marketing communications field, with diverse experience focused on operations and finance.
Prior to assuming the CEO role at Tribal DDB Worldwide, Paul was President of Tribal DDB East, responsible for the management and profitability of Tribal DDB Chicago and New York. He served on their management committee, where he played a key role in setting the strategic direction for the company. Paul also worked with clients to focus interactive advertising efforts toward actual business objectives.
Previously, as VP, General Manager of Tribal DDB Chicago, Paul developed the largest office in the Tribal DDB network. He helped craft online advertising strategies for clients Lowe’s Home Improvement, Johnson & Johnson, and State Farm Insurance. In addition, Paul directed strategic consulting projects that led McDonald’s, Gatorade and Quaker Oats to name Tribal DDB as their Agency of Record.
Before joining Tribal DDB, Paul held positions at interactive ad agencies, hi-tech merchandising companies and promotions agencies. He worked as the Director of Business Development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasma displays. While there, Paul also led the account teams serving Sears, Harris Bank and McDonald’s.
Paul received his MBA in Marketing from DePaul University in 1999.