Executive Vice President
American Association of Advertising Agencies
In April 1994, after a 30-plus year career in account management at Saatchi & Saatchi, Mike Donahue joined AAAA as Senior Vice President of Member Services. Three years later, he was named executive vice president.
At the AAAA, Donahue is responsible for overseeing research services, conferences and special events, production and media services. He is also a director of the AAAA Foundation, Inc., and Advertising Week, Inc.
Donahue serves as staff officer on several of AAAA’s special projects and committees, and is the senior staff officer on all AAAA electronic initiatives. He has been closely involved in the development of Ad-ID™, the new identification code for all media forms; and eBiz for Media, the business initiative focused on simplifying media transactions.
Mike has a BA from Villanova University and an MBA from the Wharton School of Business.